Intuit Inc. (INTU) Focused on AI Innovation to Target 100M Customer Base

Intuit (NASDAQ:INTU) is one of the top beginner stocks to buy, according to analysts. On September 10, at the Goldman Sachs Communicopia + Technology Conference 2025, CFO Sandeep Aujla reiterated the company’s renewed focus on AI-driven solutions and its expansion into the mid-market segment.

According to the CFO, the company is investing in artificial intelligence-driven solutions that can enhance customer experiences and developer productivity. The strategic focus comes as 80% of developers are increasingly using AI tools that enhance coding productivity by 40%. The company is also looking to capitalize on the fact that 90% of marketing efforts are driven by artificial intelligence.

As part of its new strategy, Intuit plans to scale its customer base to exceed 100 million globally. The push comes as the company seeks to capitalize on the $89 billion opportunities surrounding AI.

“Looking ahead on the business platform, I expect that five years or less from now, most of the work that small and midsize businesses are doing on the platform will be done by AI or AI-powered human experts. Today, already, since introducing agents in July, we’re seeing a meaningful amount of our customers save 12 hours per month,” Sandeep said.

Intuit Inc. (NASDAQ:INTU) is a global financial technology company that develops financial software and services for individuals and businesses. Its main products include QuickBooks for business accounting, TurboTax for tax preparation, Credit Karma for credit monitoring, and Mailchimp for marketing and email campaigns.

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Disclosure: None. This article is originally published at Insider Monkey.