Ford Motor Company (F) Unveils $30K Electric Pickup on New Universal EV Platform

In this article, we will be taking a look at the 13 Best Manufacturing Stocks to Buy Right Now. Ford Motor Company is one of them.

Ford Motor Company (NYSE:F) is accelerating its transformation with major moves in electric vehicles, digital manufacturing, and corporate innovation. Recently, the company unveiled the Henry Ford II World Center in Dearborn, set to replace its historic Glass House headquarters. The new campus is designed to foster collaboration among engineering, design, and technology teams, enabling faster innovation and supporting the business’s transition from legacy gasoline models to flexible electric, hybrid, and internal combustion vehicles.

The automaker also announced its Universal EV Platform and a forthcoming $30,000 battery-electric pickup, planned for 2027. The vehicle leverages a modular “assembly tree” process, reducing assembly time by up to 40% while improving cost efficiency and production flexibility. Cars built on the platform will be Ford Motor Company (NYSE:F)’s first software-defined vehicles, capable of over-the-air updates, app integration, and decoupled hardware-software systems, addressing prior manufacturing inefficiencies and battery cost challenges.

To complement its product and operational upgrades, the corporation launched a global brand campaign, “Ready Set Ford,” aimed at boosting customer loyalty amid a record year for recalls. The campaign emphasizes quality improvement and customer retention as the company balances innovation with operational challenges.

Looking ahead, Ford Motor Company (NYSE:F)’s combination of modular manufacturing, software-defined EVs, and a collaborative headquarters positions the company for long-term competitiveness in the global automotive market.

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