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Amazon.com Introduces New AI Agent to Assist Third-Party Merchants In Operating Online Businesses

By Ali Hassan | September 26, 2025, 11:00 AM

Amazon.com, Inc. (NASDAQ:AMZN) is one of the 10 Best AI Stocks to Buy According to Goldman Sachs. On September 17, Amazon.com, Inc. (NASDAQ:AMZN) introduced a new AI agent to assist third-party merchants in operating their online businesses.

Amazon is adding agentic capabilities to its AI tool for third-party sellers, Seller Assistant. Amazon has released several third-party AI seller tools, such as a product listing generator and an image and video generator for ads. The latest update to its seller tools brings new and advanced AI-powered solutions to help sellers move faster to launch new products with more confidence.

Amazon.com Introduces New AI Agent to Assist Third-Party Merchants In Operating Online Businesses
Photo by Bryan Angelo on Unsplash

Other key features of the AI seller tool include launching with less inventory while keeping fast speeds, improved storytelling to help minimize costs, providing fast and accurate signals for new product success, and accelerating product reviews.

Amazon believes that tools such as Seller Assistant allow merchants to focus more on product innovation and customer relationships, while AI tools handle the hard operational tasks, leading to higher sales.

Amazon’s vice president of worldwide selling partner services, Dharmesh Mehta, told CNBC in an interview that 1.3 million third-party sellers have already used its generative AI listing tools this week.

Amazon.com, Inc. (NASDAQ:AMZN) operates the world’s largest e-commerce platform and also engages in advertising and subscription services through online and physical stores. The company’s AI tools and machine learning models help its sellers to enhance businesses and improve customer experience.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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