Morgan Stanley upgraded Celsius Holdings Inc (NASDAQ:CELH) stock to "overweight" from "equal weight" earlier, and hiked its price target to $70 from $61. The brokerage firm noted stronger brand positioning and sales momentum. CELH was last seen up 2.1% to trade at $58.12 in response.
Analysts leaned bullish toward the equity coming into today, making this bull note all the more impressive. Of the 21 firms in coverage, 18 called CELH a "buy" or better, while the 12-month consensus target price of $66.88 stands at a 14.6% premium to current levels. Meanwhile, short interest makes up 10.6% of the security's available float.
Shares are on track for their third-straight daily pop, scoring their biggest single-day percentage gain since Aug. 29 on Friday. CELH is bouncing off support at the $51 level, but familiar pressure $60 could cap this rally. For 2025, the security sports a 121.6% lead.
While calls still outpace puts on an overall basis, bearish plays have been more popular than usual. This is per the equity's 50-day put/call volume at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), which ranks higher than 90% of annual readings.
When weighing in on Celsius Holdings stock, options trading looks like a good way to go. The equity's Schaeffer's Volatility Index (SVI) of 51% sits in the low 12th percentile of its annual range, meaning options traders are now pricing in low volatility expectations.
