Affirm (AFRM) Stock Trades Up, Here Is Why

What Happened?

Shares of buy now, pay later company Affirm (NASDAQ:AFRM) jumped 4.2% in the afternoon session after the company expanded its services into the healthcare sector through a new partnership. 

BoomerangFX, a software platform for private-pay healthcare clinics, announced the global expansion of its services to include integrated financial solutions from Affirm. The deal allowed clinics using the BoomerangFX platform to offer point-of-sale financing to patients. This news followed another recent expansion, as Affirm had just announced a partnership with Ace Hardware to provide 'buy now, pay later' options at participating stores. Adding to the positive sentiment, filings revealed that institutional investor Lecap Asset Management had increased its stake in Affirm by 97.6% during the second quarter.

After the initial pop the shares cooled down to $77.65, up 4.4% from previous close.

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What Is The Market Telling Us

Affirm’s shares are extremely volatile and have had 56 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 1 day ago when the stock gained 3.5% on the news that the company announced a partnership with Ace Hardware to provide 'buy now, pay later' options at participating stores across the U.S. 

The collaboration with the home improvement retailer, which has over 5,200 locations, allowed customers to use Affirm's flexible payment plans for in-store purchases starting at $50. Shoppers could scan a QR code at checkout for a real-time eligibility check. The deal expanded Affirm's network, which already included over 360,000 retail partners. This move aligned with a positive view from Citizens JMP, which had previously noted the company's strong growth runway and differentiated platform. The firm saw Affirm's broader offerings, which included both short-term financing and traditional installment loans, as a key advantage over its competitors.

Affirm is up 24.2% since the beginning of the year, but at $77.65 per share, it is still trading 15.8% below its 52-week high of $92.18 from September 2025. Investors who bought $1,000 worth of Affirm’s shares at the IPO in January 2021 would now be looking at an investment worth $798.54.

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