Why Celsius (CELH) Stock Is Trading Up Today

What Happened?

Shares of energy drink company Celsius (NASDAQ:CELH) jumped 1.3% in the afternoon session after Morgan Stanley upgraded the stock, highlighting reaccelerating sales growth and the strategic transition of the Alani Nu brand to PepsiCo's distribution network. 

The upgrade noted a sharp rebound in sales and new records for the beverage company. The partnership with PepsiCo for Alani Nu fueled investor optimism about an expanded market reach. Adding to the positive news, Celsius also announced it had amended its credit agreement. This refinancing maneuver reduced interest rates on its term loan and revolving credit facilities by 0.75%, a move that enhances the company's financial flexibility.

After the initial pop the shares cooled down to $59.01, up 0.2% from previous close.

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What Is The Market Telling Us

Celsius’s shares are extremely volatile and have had 35 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 7 days ago when the stock gained 3.4% on the news that a key inflation report, the Personal Consumption Expenditures (PCE) price index, came in line with expectations. This report, which is the Federal Reserve's preferred measure of inflation, showed that consumer prices rose 2.7% over the year in August, accelerating slightly from July but matching forecasts. The "core" PCE, which strips out volatile food and energy costs, increased by 2.9% annually, also meeting predictions. Investors often react positively when economic data aligns with expectations, as it reduces uncertainty about the Federal Reserve's future interest rate decisions.

Celsius is up 117% since the beginning of the year, and at $59.01 per share, it is trading close to its 52-week high of $62.88 from August 2025. Investors who bought $1,000 worth of Celsius’s shares 5 years ago would now be looking at an investment worth $7,840.

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