Analyst With $100 Price Target on Nike (NKE) Explains Why He Likes The Stock

We recently published Top 10 Trending Stocks as Famous Billionaire Predicts Massive AI Stock Rally Before Bubble Burst. Nike Inc (NYSE:NKE) is one of the trending stocks.

Matt Boss, JPMorgan retail analyst, recently explained in a program on CNBC why he believes Nike Inc (NYSE:NKE) shares have more upside. The analyst increased his price target for the sportswear giant to $100 from $93. He had upgraded the stock to a Buy when the stock was lower

“So, there’s a company dynamic and then there’s a stock dynamic. At the company level, at the more micro level, the most interesting thing right now that’s changing is that in September, from a micro merchandising perspective, they’ve put a new team on the field at every one of their partners assessing opportunities, inventory, and new product development. That’s what they had really walked away from in the last couple of years. It seems like it would be table stakes, but that was when they were operating more for profitability, moving more online, and if anything, they alienated a lot of shelf space. That’s what I think they’re coming back to take. At the stock level, the call is pretty simple. Twelve to thirteen percent margins is $4 plus in earnings power. If you believe Nike can sustainably grow revenues going forward, this stock’s actually trading nine turns below where it was before this all started.”

Sands Capital Global Growth Strategy stated the following regarding NIKE, Inc. (NYSE:NKE) in its second quarter 2025 investor letter:

“The top individual absolute detractors were On Holding, Atlassian, NIKE, Inc. (NYSE:NKE), Builders FirstSource, and Carlisle Companies. Nike is the largest athletic footwear and apparel company in the world by revenue. We sold the business in the second quarter. We exited Nike to fund the position in On Holding. In our view, On represents a faster-growing, earlier-stage version of Nike, which we believe is now a maturing business facing several operational and cultural challenges. We misjudged the extent of Nike’s market saturation and the implications for potential growth. We also gave the company too much time to recover from self-inflicted missteps—most notably its COVID-era shift toward direct sales, which came at the expense of wholesale partnerships, product innovation, and critical technology infrastructure.”

While we acknowledge the potential of NKE as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.