Citizens Reiterates Market Outperform Rating on Booking Holdings (BKNG), Maintains $6,500 PT

Booking Holdings Inc. (NASDAQ:BKNG) is one of the stocks to buy according to billionaire Ray Dalio’s Bridgewater Associates. On October 7, Citizens reiterated its “Market Outperform” rating on Booking Holdings Inc. (NASDAQ:BKNG) stock and maintained the $6,500 price target. The analysts highlighted Booking Holdings’ competitive strengths, including its broad diversification, strong global brand, and extensive product offerings across hotels, flights, rental cars, and activities. They noted that the company is well positioned to capitalize on resilient travel demand globally, robust profit margins, and high-value customer retention through its Genius loyalty program.

Citizens named Booking Holdings as one of the first partners to launch travel apps within ChatGPT using OpenAI’s Apps SDK – the other partner is Expedia. The app supports interactive, personalized user experiences and plans for direct, instant checkout within ChatGPT.​

Booking Holdings Inc. (NASDAQ:BKNG) is the world’s leading provider of online travel and related services. It operates well-known brands such as Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company generates revenue primarily through commissions on hotel reservations, airline tickets, rental cars, and restaurant bookings made via its platforms.

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Disclosure: None. This article is originally published at Insider Monkey.