Jim Cramer on Williams-Sonoma: "I Just Can't Figure Out Why the Stock Won't Rally"

By Syeda Seirut Javed | November 18, 2025, 12:09 AM

Williams-Sonoma, Inc. (NYSE:WSM) is one of the stocks in focus as Jim Cramer laid out this week’s game plan. Cramer praised the company’s CEO during the episode, as he commented:

“Williams-Sonoma, oh, talk about a real wild trader. They report in the morning, and this one’s going to be hard to game. I think CEO Laura Alber does an amazing job. By the way, she has fully embraced Salesforce’s Agentic game plan. I want to hear how that’s working out. I heard her speak at Salesforce’s Dreamforce, and I want to know, because we own Salesforce for the Charitable Trust. I just can’t figure out why the stock won’t rally.”

A stock market chart. Photo by Arturo A on Pexels

Williams-Sonoma, Inc. (NYSE:WSM) is a home retailer that provides cookware, kitchen tools, furnishings, decor, lighting, rugs, and personalized or custom items. Cramer mentioned the company during the August 26 episode and said:

“Let’s talk about Wayfair, Williams-Sonoma, and RH, the old Restoration Hardware… I know both Williams-Sonoma and RH are a different story. They make some fine furniture here, and they’d like to make more furniture, but it’s difficult to find skilled workers to make high-quality merchandise. I’m not slagging our workers. The people who used to make furniture simply moved on to other things, or they retired. … Tariff wouldn’t go far enough to make them come back. At the end of the day, I’m skeptical that we can bring back the American furniture industry as we remember it, and even if we could… would it be worth the cost? I don’t know… Unless the federal government wants to get into the business of making furniture, forcing the hand of RH and Williams-Sonoma, it won’t make a difference to the industry as a whole. There will most likely not be a revival of those great furniture cities.”

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READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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