Amazon (AMZN) Gets Vote of Confidence After Rolling Out New AI Advertising Agent

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks Analysts are Tracking Closely. On November 17, Citizens maintained its “Market Outperform” rating on the stock with a $300 price target.

The rating affirmation follows the launch of Amazon’s new AI-powered advertising tool. Amazon Ads has launched Ads Agent, an artificial intelligence assistant that can streamline advertising campaign management for businesses.

“Amazon (AMZN, MO, $300 PT) Ads launched Ads Agent, an AI-powered assistant that streamlines campaign planning, execution, and optimization by automating tasks such as audience targeting, spend allocation across campaigns, and analytics via SQL generation.”

Through the new tool, Amazon can automate several key tasks to make campaign creation and optimization easier. Smaller businesses will be able to particularly benefit from these automation capabilities.

This is because previously, they lacked the personnel resources needed to optimize their campaigns. The tools will now help them boost their performance levels.

“Greater automation built into advertising workflows by AI is making campaign creation and optimization easier while enhancing campaign precision, scalability, and speed. Importantly, greater automation is helping smaller advertisers that historically would not have had the personnel resources to optimize campaigns, driving relative performance for SMBs.”

Amazon.com Inc. (AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.

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Disclosure: None.