Citizens Keeps Market Outperform on Shopify (SHOP) After Winter '26 Edition

Shopify Inc. (NASDAQ:SHOP) is one of the 14 Most Promising Fintech Stocks to Invest In. On December 11, Citizens reaffirmed its Market Outperform rating on Shopify Inc. (NASDAQ:SHOP) with a price target of $185. This update came after the company released its Shopify ‘26 Winter Editions update.

This biannual product update arrived packed with more than 150 new features and enhancements that are designed to improve efficiency, personalization and innovation for merchants as they build, design, and grow their businesses.

These new updates include artificial intelligence features. Citizens pointed out Shopify Inc.’s (NASDAQ:SHOP) AI integration across commerce improves the merchant experience with smarter tools, automation, and easier platform use. The research firm highlighted that “agentic commerce” is helping the company expand where merchants can reach customers. This should help lead to bigger market share and growth in gross merchandise volume for e-commerce merchants.

Citizens shared that it is confident about Shopify Inc.’s (NASDAQ:SHOP) growth as it has leading positions in online, offline, and B2B commerce. The research firm believes that the company can continue gaining share in the e-commerce market, which is valued at more than $6 trillion. International expansion represents an additional growth opportunity for the company.

Shopify Inc. (NASDAQ:SHOP) is a Canadian multinational commerce and financial technology company that offers a platform for e-commerce and a range of financial tools for merchants. This allows the company to offer an all-in-one e-commerce platform to start, run, and grow a business.

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Disclosure: None. This article is originally published at Insider Monkey.