Guggenheim Initiates Nike (NKE) at Buy on Margin Strength

NIKE, Inc. (NYSE:NKE) is included among the 12 Best Dogs of the Dow to Invest in.

On December 10, Guggenheim began covering NIKE, Inc. (NYSE:NKE) with a Buy rating and set a $77 price target. While retail is still widely viewed as “structurally sick,” the firm said the “holiday brought the cheer.” It added that tariffs have been manageable so far and pointed to what it called “most importantly and likely going unnoticed,” noting that most of the companies it covers are operating at, or very near, peak gross margins.

In separate news, NIKE, Inc. (NYSE:NKE) and LSU announced on December 11 that they are extending their partnership, a relationship that has been in place for more than 50 years. The new agreement runs through 2036 and opens the door to a fresh chapter of athlete-first innovation and closer collaboration in Baton Rouge. It also reinforces the deep ties between Nike and LSU, a program that has long been at the center of elite collegiate competition.

Alongside the extension, Nike is launching Nike Blue Ribbon Elite. It is a first-of-its-kind program aimed at reshaping the NIL space through deeper, more direct collaboration with athletes and schools, starting with LSU. The move reflects the company’s long-standing identity as a brand built for athletes and underscores its ongoing focus on inspiring and supporting the next generation through partnerships, innovation, and storytelling that help expand sport worldwide.

NIKE, Inc. (NYSE:NKE) designs, develops, manufactures, markets, and sells athletic footwear, apparel, equipment, accessories, and services, and operates as a global leader in sports and lifestyle products.

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