Software Stocks: From Market Leaders to AI Victims

By Andrew Rocco | January 20, 2026, 9:54 PM

In 2011, Marc Andreessen proclaimed in a blog that “software is eating the world.”  Like many of his bets and predictions, Marc Andreessen’s quote aged like a fine wine. Andreessen wrote: “Six decades into the computer revolution, four decades since the invention of the microprocessor, and two decades into the rise of modern internet, all the technology required to transform industries through software finally works and can be delivered at global scale.”  He added, “we believe that many of the prominent new internet companies are building real, high-growth, high-margin, highly defensible businesses.”  That’s exactly what would happen.

Over the past 15 years, the iShares Tech-Software ETF (IGV) ran from under $10 to ~$120 as investors gravitated to software stocks due to their lucrative, high-margin, defendable and predictable businesses.

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Software Stocks Have Plummeted Recently

Despite the software industry’s robust long-term performance, the group’s performance has deteriorated dramatically over the past few months. Below are some of the software group’s biggest losers (sorted by drawdown from all-time highs):

·       UiPath (PATH): -84%

·       Paycom Software (PAYC): -73%

·       The Trade Desk (TTD): -70%

·       DocuSign (DOCU): -65%

AI is Disrupting Software

The horrific performance in many former leading software stocks is no accident. With the advent of advanced AI tools, investors are increasingly concerned that AI will disrupt these once-lucrative businesses. In fact, there are plenty of signs that this is already occurring. The latest AI tools, like Anthropic’s “Claude Coworker”, help companies perform tasks much faster than legacy software companies and at a fraction of the cost.

Evidence that AI is Disrupting Software

Disruptive AI tools are beginning to pressure software margins and pricing power. For instance, Docusign once enjoyed a return on equity (ROE) of 169%. Today, DOCU’s ROE has plummeted to 39% - an all-time low for the stock as a public company.

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Meanwhile, Atlassian, a company that sells management and integration software, is experiencing sluggish growth. After growing EPS at a double-digit clip for the past three years, Zacks Consensus Estimates predict that the company will grow at just 7.59% in 2026.

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Image Source: Zacks Investment Research

To make matters worse, many software companies are racing to implement AI features into their products, but for the most part, those efforts are not bearing fruit.

Not All Software Companies Are Doomed

Although most software companies are being disrupted by AI, some, like Shopify (SHOP), are weathering the storm. Unlike many software companies, Shopify has adopted an all-hands-on-deck approach to AI adoption. For example, the company has unveiled a 24/7 AI-powered chatbot to help merchants and has partnered with OpenAI to allow users to purchase products straight from the wildly popular “ChatGPT” large language model.

Bottom Line

After a decade of growth and soaring stock prices, the software industry is being disrupted by AI. As AI tools get more complex and improve, software companies are becoming dispensable.

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UiPath, Inc. (PATH): Free Stock Analysis Report
 
Paycom Software, Inc. (PAYC): Free Stock Analysis Report
 
Shopify Inc. (SHOP): Free Stock Analysis Report
 
The Trade Desk (TTD): Free Stock Analysis Report
 
iShares Expanded Tech-Software Sector ETF (IGV): ETF Research Reports
 
Docusign Inc. (DOCU): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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