Amazon.com, Inc. (AMZN) Expands Its Reach in Digital Advertising

Amazon.com, Inc. (NASDAQ:AMZN) is one of the best stocks to buy, according to billionaire Bill Ackman. On January 13, TD Cowen reiterated a Buy rating on Amazon.com, Inc. (NASDAQ:AMZN) and raised the price target to $315 from $300.

The research firm raised its price target following an annual advertising buyer survey that showed positive indicators for the company’s advertising business. The survey showed that the tech giant is well-positioned to capitalize on and benefit from higher advertising budgets. TD Cowen expects 60% of the company’s advertisers to increase their spending in 2026.

In addition, Amazon’s Demand Side platform is expected to capture a larger share of advertising compared to other channels. The company is also likely to benefit from generative AI creative tools, driving returns on advertising spend. Consequently, Amazon’s advertising revenue is expected to more than double to $141.7 billion by 2030 from $68.2 billion in 2025.

The growth would come from the company’s share of the global digital advertising market, increasing from 10.6% to 13.2%. The share gain will also receive a boost from expanding DSP product, Prime Video advertising, and generative AI-powered optimization in the core e-commerce advertising product.

Amazon.com, Inc. (NASDAQ:AMZN) is a global tech giant focused on e-commerce, cloud computing (Amazon Web Services, or AWS), digital streaming, and AI, offering everything from online retail (books, electronics, groceries) to subscription services.

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Disclosure: None. This article is originally published at Insider Monkey.