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Ryan Cohen's Bold Insider Buying: What It Means For GameStop Investors

By Henry Khederian | January 26, 2026, 10:28 AM

GameStop Corp (NYSE:GME) shares are up on Monday as the company is gaining traction following CEO Ryan Cohen’s recent stock purchases. Here’s what investors need to know.

Cohen’s Bold Bet On GameStop’s Future

Cohen recently disclosed back-to-back open-market purchases totaling 1 million shares, acquiring 500,000 shares at approximately $21.12 and another 500,000 shares at a weighted average price of $21.60. This move boosts his ownership to about 42.1 million shares, representing 9.3% of GameStop’s outstanding stock, reinforcing his alignment with shareholders.

The company has also approved a new compensation plan that could grant Cohen options on around 171.5 million additional shares if aggressive performance goals are met, targeting a market capitalization of $100 billion and $10 billion in cumulative performance EBITDA.

Does Insider Buying Fuel Bullish Case For GME Stock?

Cohen’s increased stake and performance-linked compensation plan are bullish signals for GameStop shares because they directly tie leadership rewards to long-term value creation. By committing more personal capital, Cohen signals confidence in GameStop's ability to monetize its loyal customer base, optimize its 4,000+ store footprint and expand higher-margin digital sales, collectibles and accessories.

The new equity plan incentivizes aggressive execution on cost controls, inventory discipline and working-capital efficiency, all critical for a legacy retailer navigating volatile physical game sales.

Unpacking Mixed Momentum Indicators

GameStop stock is currently trading 10% above its 20-day simple moving average (SMA) and 2.1% above its 100-day SMA, indicating short-term strength. Shares have decreased by 13.50% over the past 12 months and are currently positioned closer to their 52-week lows than highs.

The RSI is at 65.26, which is considered neutral territory, while the MACD is above its signal line, indicating bullish momentum. The combination of neutral RSI and bullish MACD suggests mixed momentum for the stock.

  • Key Resistance: $24.50
  • Key Support: $22.00

GameStop’s Business Model

GameStop Corp is a U.S. multichannel video game, consumer electronics, and services retailer. The company operates across Europe, Canada, Australia, and the United States, primarily selling new and second-hand video game hardware, software, and accessories through its GameStop, EB Games, and Micromania stores, as well as international e-commerce sites.

Earnings Report: A Turning Point Ahead?

Investors are looking ahead to the next earnings report on Mar. 24.

  • EPS Estimate: 31 cents (Up from 30 cents YoY)
  • Revenue Estimate: $1.47 billion (Up from $1.28 billion YoY)
  • Valuation: P/E of 26.1x (Indicates premium valuation)

Benzinga Edge Rankings

Below is the Benzinga Edge scorecard for GameStop, highlighting its strengths and weaknesses compared to the broader market:

  • Value: 69.5 — Trading at a premium valuation relative to peers.
  • Growth: 96.21 — Indicates significant growth potential.
  • Momentum: 17.12 — Suggests the stock is underperforming in terms of price momentum.

The Verdict: GameStop’s Benzinga Edge signal reveals a mixed outlook. While the strong growth score indicates potential, the weak momentum score suggests caution for investors.

Top ETF Exposure

  • AGF US Market Neutral Anti-Beta Fund ETF (NYSE:BTAL): 0.47% Weight
  • SPDR S&P Retail ETF (NYSE:XRT): 1.54% Weight
  • VanEck Social Sentiment ETF (NYSE:BUZZ): 2.92% Weight

Significance: Because GME carries meaningful weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.

GME Shares Edge Higher Monday

GME Price Action: GameStop shares were up 1.61% at $23.35 at the time of publication on Monday, according to Benzinga Pro data.

Image: Shutterstock

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