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These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar

By Zacks Equity Research | January 28, 2026, 8:55 AM

Two factors often determine stock prices in the long run: earnings and interest rates. Investors can't control the latter, but they can focus on a company's earnings results every quarter.

Life and the stock market are both about expectations, and rising above what is expected is often rewarded, while falling short can come with negative consequences. Investors might want to try to capture stronger returns by finding positive earnings surprises.

Now that we know how important earnings and earnings surprises are, it's time to show investors how to take advantage of these events to boost their returns by utilizing the Zacks Earnings ESP filter.

The Zacks Earnings ESP, Explained

The Zacks Earnings ESP is more formally known as the Expected Surprise Prediction, and it aims to grab the inside track on the latest analyst estimate revisions ahead of a company's report. The idea is relatively intuitive as a newer projection might be based on more complete information.

The core of the ESP model is comparing the Most Accurate Estimate to the Zacks Consensus Estimate, where the resulting percentage difference between the two equals the Expected Surprise Prediction. The Zacks Rank is also factored into the ESP metric to better help find companies that appear poised to top their next bottom-line consensus estimate, which will hopefully help lift the stock price.

When we join a positive earnings ESP with a Zacks Rank #3 (Hold) or stronger, stocks posted a positive bottom-line surprise 70% of the time. Plus, this system saw investors produce roughly 28% annual returns on average, according to our 10 year backtest.

Stocks with a ranking of #3 (Hold), or 60% of all stocks covered by the Zacks Rank, are expected to perform in-line with the broader market. Stocks with rankings of #2 (Buy) and #1 (Strong Buy), or the top 15% and top 5% of stocks, respectively, should outperform the market; Strong Buy stocks should outperform more than any other rank.

Should You Consider TJX?

Now that we understand what the ESP is and how beneficial it can be, let's dive into a stock that currently fits the bill. TJX (TJX) earns a #2 (Buy) right now and its Most Accurate Estimate sits at $1.41 a share, just 28 days from its upcoming earnings release on February 25, 2026.

TJX has an Earnings ESP figure of +2.62%, which, as explained above, is calculated by taking the percentage difference between the $1.41 Most Accurate Estimate and the Zacks Consensus Estimate of $1.38. TJX is one of a large database of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

TJX is just one of a large group of Retail and Wholesale stocks with a positive ESP figure. Costco (COST) is another qualifying stock you may want to consider.

Costco is a Zacks Rank #3 (Hold) stock, and is getting ready to report earnings on March 5, 2026. COST's Most Accurate Estimate sits at $4.54 a share 36 days from its next earnings release.

Costco's Earnings ESP figure currently stands at +0.74% after taking the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $4.50.

TJX and COST's positive ESP metrics may signal that a positive earnings surprise for both stocks is on the horizon.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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The TJX Companies, Inc. (TJX): Free Stock Analysis Report
 
Costco Wholesale Corporation (COST): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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