Stifel Stays Bullish on Amazon (AMZN) Ahead of Earnings

Amazon.com, Inc. (NASDAQ:AMZN) is one of the AI Stocks in Focus on Wall Street. On January 27, Stifel analyst Mark Kelley raised the price target on the stock to $300.00 from $295.00 on Tuesday, while maintaining a Buy rating. The firm cited positive ad checks, robust e-commerce trends, and solid AWS growth for the price target raise.

Amazon is set to report its earnings on February 5, with analysts optimistic on the stock as it heads closer to the day. The firm cited supportive fundamentals across multiple businesses, particularly its advertising one.

Besides advertising, Stifel also highlighted a healthy Q4 e-commerce backdrop, and AWS growth that looks more than reasonable to them. These factors are anticipated to offset softness tied to pressure on the average consumer, which is consumer spending weakness.

Stifel believes Amazon has sufficient strengths to offset these challenges and outperform in 2026.

“We expect last year’s stock underperformance to turn into outperformance when all is said and done in 2026.”

Amazon.com Inc. (AMZN) is an American technology company offering e-commerce, cloud computing, and other services, including digital streaming and artificial intelligence solutions.

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