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Susquehanna Lifts UPS Price Target, Maintains Neutral Stance

By Vardah Gill | January 29, 2026, 6:45 PM

United Parcel Service, Inc. (NYSE:UPS) is included among the 13 Best February Dividend Stocks to Buy.

Susquehanna Lifts UPS Price Target, Maintains Neutral Stance

On January 20, Susquehanna analyst Bascome Majors lifted his price target on United Parcel Service, Inc. (NYSE:UPS) to $115 from $105 while maintaining a Neutral rating on the stock. The firm said parcel demand looks steady in the near term, and that investor concerns around the well-signaled second phase of Amazon’s delivery volume “glide-down” in the first half of 2026 create a relatively manageable backdrop for the shares.

Separately, a January 27 Reuters report said UPS plans to cut up to 30,000 jobs and close another 24 facilities in 2026. The company said the moves are part of its ongoing shift away from lower-margin deliveries for Amazon as it refocuses on more profitable business lines.

UPS has been clear about that strategy for some time. In January of last year, the company said it would speed up efforts to reduce millions of low-profit Amazon deliveries, describing that volume as heavily dilutive to margins. UPS and competitors such as FedEx have also been dealing with sluggish demand across the broader delivery market.

In 2025, United Parcel Service, Inc. (NYSE:UPS) cut 48,000 jobs, offered buyouts to drivers, and shut down operations at 93 locations as Amazon volumes continued to fall. The additional reductions planned for 2026 are expected to come through attrition and another round of voluntary buyouts for full-time drivers. The company does not plan to carry out layoffs, according to Chief Financial Officer Brian Dykes.

UPS reported a workforce of about 490,000 employees in its 2024 annual report, including nearly 78,000 in management. Updated figures for 2025 were not immediately available. The company’s workforce is unionized, and management said many of the job cuts will result from leaving positions unfilled as part-time employees exit the business.

United Parcel Service, Inc. (NYSE:UPS) provides integrated logistics services to customers in more than 200 countries and territories worldwide.

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