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Meta Platforms (META) Reliance on International Sales: What Investors Need to Know

By Zacks Equity Research | February 04, 2026, 9:15 AM

Have you assessed how the international operations of Meta Platforms (META) performed in the quarter ended December 2025? For this social media company, possessing an expansive global footprint, parsing the trends of international revenues could be critical to gauge its financial resilience and growth prospects.

In today's increasingly interconnected global economy, a company's ability to tap into international markets can be a pivotal factor in shaping its overall financial health and growth trajectory. For investors, understanding a company's reliance on overseas markets has become increasingly crucial, as it offers insights into the company's sustainability of earnings, ability to tap into diverse economic cycles and overall growth potential.

Being present in international markets serves as a counterbalance to domestic economic challenges while offering chances to engage with more rapidly evolving economies. However, this kind of diversification introduces challenges like currency fluctuations, geopolitical uncertainties and varying market trends.

Upon examining META's recent quarterly performance, we noticed several interesting patterns in the revenue generated from its international segments, which are commonly analyzed and observed by Wall Street experts.

The company's total revenue for the quarter amounted to $59.89 billion, showing rise of 23.8%. We will now explore the breakdown of META's overseas revenue to assess the impact of its international operations.

Unveiling Trends in META's International Revenues

During the quarter, Europe contributed $14.25 billion in revenue, making up 23.8% of the total revenue. When compared to the consensus estimate of $13.8 billion, this meant a surprise of +3.31%. Looking back, Europe contributed $11.57 billion, or 22.6%, in the previous quarter, and $11.6 billion, or 24%, in the same quarter of the previous year.

Asia-Pacific generated $15.42 billion in revenues for the company in the last quarter, constituting 25.7% of the total. This represented a surprise of +1.33% compared to the $15.21 billion projected by Wall Street analysts. Comparatively, in the previous quarter, Asia-Pacific accounted for $14.3 billion (27.9%), and in the year-ago quarter, it contributed $12.49 billion (25.8%) to the total revenue.

Of the total revenue, $6.39 billion came from Rest of the world during the last fiscal quarter, accounting for 10.7%. This represented a surprise of +1.86% as analysts had expected the region to contribute $6.27 billion to the total revenue. In comparison, the region contributed $5.66 billion, or 11.1%, and $5 billion, or 10.3%, to total revenue in the previous and year-ago quarters, respectively.

Anticipated Revenues in Overseas Markets

For the current fiscal quarter, it is anticipated by Wall Street analysts that Meta Platforms will post revenues of $55.34 billion, which reflects an increase of 30.8% the same quarter in the previous year. The revenue contributions are expected to be 23.3% from Europe ($12.87 billion), 26.7% from Asia-Pacific ($14.78 billion) and 11.3% from Rest of the world ($6.23 billion).

Analysts expect the company to report a total annual revenue of $246.35 billion for the full year, marking an increase of 22.6% compared to last year. The expected revenue contributions from Europe, Asia-Pacific and Rest of the world are projected to be 24.5% ($60.29 billion), 28.1% ($69.27 billion) and 12.7% ($31.24 billion) of the total revenue, in that order.

Closing Remarks

Relying on international markets for revenues, Meta Platforms faces both prospects and perils. Thus, tracking the company's international revenue trends is essential for accurately projecting its future trajectory.

With the increasing intricacies of global interdependence and geopolitical strife, Wall Street analysts meticulously observe these patterns, especially for companies with an international footprint, to tweak their forecasts of earnings. Importantly, several additional factors, such as a company's domestic market status, also impact these earnings forecasts.

Here at Zacks, we put a great deal of emphasis on a company's changing earnings outlook, as empirical research has shown that's a powerful force driving a stock's near-term price performance. Quite naturally, the correlation is positive here -- an upward revision in earnings estimates drives the stock price higher.

Our proprietary stock rating tool, the Zacks Rank, with its externally validated exceptional track record, harnesses the power of earnings estimate revisions to serve as a dependable measure for anticipating the short-term price trends of stocks.

Meta Platforms currently has a Zacks Rank #3 (Hold), indicating that it could perform in line with the broader market in the near term. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .

A Review of Meta Platforms' Recent Stock Market Performance

The stock has increased by 4.7% over the past month compared to the 0.9% increase of the Zacks S&P 500 composite. Meanwhile, the Zacks Computer and Technology sector, which includes Meta Platforms,has decreased 0.3% during this time frame. Over the past three months, the company's shares have experienced a gain of 10.3% relative to the S&P 500's 1.2% increase. Throughout this period, the sector overall has witnessed a 2.3% decrease.

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This article originally published on Zacks Investment Research (zacks.com).

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