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Deutsche Bank Adjusts Vivid Seats Inc. (SEAT) Target Reflecting Secondary Ticketing Volatility

By Sajjl Nooranne | February 09, 2026, 2:12 PM

We recently published an article titled 11 High Growth Micro-cap Stocks to Buy. 

Vivid Seats is among the high-growth micro-cap stocks to buy. On January 20, Deutsche Bank lowered its price target on Vivid Seats Inc. (NASDAQ:SEAT) to $7 from $18 while maintaining a Hold rating, reflecting a more cautious near-term view amid a challenging discretionary spending backdrop for live events and ticketing platforms. While the adjustment underscores ongoing volatility in the secondary ticketing market, it does not negate the company’s strategic efforts to strengthen its operating and financial foundation for longer-term growth.

A key recent development supporting that effort is the appointment of Joseph Thomas as chief financial officer, effective January 19, 2026. Thomas brings a blend of operational, e-commerce, and capital markets experience from his prior role as CFO of Reliable Parts, as well as a background in private equity and M&A. This profile positions him well to enhance Vivid Seats Inc. (NASDAQ:SEAT)’ financial discipline, optimize capital allocation, and support strategic initiatives such as margin improvement, balance sheet management, and potential inorganic growth. Leadership continuity is also preserved, with former interim CFO Edward Pickus remaining as chief accounting officer, ensuring stability during the transition.

Founded in 2001 and headquartered in Chicago, Vivid Seats Inc. (NASDAQ:SEAT) operates a leading online ticket marketplace and resale platform and serves as the official ticketing partner for prominent organizations, including ESPN, United Airlines, the San Francisco 49ers, and the Los Angeles Chargers. As the company continues to refine its financial strategy and leverage its strong brand partnerships, the combination of experienced leadership and a scaled platform could help position Vivid Seats to benefit as demand for live entertainment normalizes and consumer spending conditions improve over time.

While we acknowledge the potential of SEAT as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 8 Up and Coming Streaming Companies and Services and 9 High Growth Canadian Stocks to Buy

Disclosure: None.

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