Etsy Stock Pullback Could Be a Buying Opportunity

Etsy Inc (NASDAQ:ETSY) stock is down 2.6% to trade at $70.20 today amid broader market pressure, though Argus reiterated its "buy" rating and lifted its price target to $89 from $67. The $70 level has served as both support and resistance in recent months and could provide a potential pivot point for the shares. What’s more, the e-commerce name is now within striking distance of a historically bullish trendline.

According to Schaeffer's Senior Quantitative Analyst Rocky White, Etsy stock is trading within 0.75 times the 100-day moving averages' 20-day average true range (ATR), after spending at least 80% of the previous two weeks and 80% of the prior 42 trading sessions above that trendline. This setup has appeared 13 other times over the last decade, after which the stock was higher one month later 77% of the time, averaging a 10.3% gain. 

Short interest represents 10.8% of the stock's available float, and would take shorts over three days to cover at the stock’s average pace of trading. A move higher could pressure some of these bearish bettors to exit their positions, creating additional buying power.

Now also looks like a good time to weigh in on ETSY's next move with options. The stock’s Schaeffer’s Volatility Index (SVI) of 49% sits in the low 10th percentile of its annual range, suggesting options traders are pricing in relatively low volatility expectations at the moment.