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Zebra Technologies Shares Fall Nearly 9% as Q4 Earnings Outlook Disappoints Despite Strong Q3 Results

By Fiona Craig | November 03, 2026, 9:43 AM

Zebra Technologies Corporation (NASDAQ:ZBRA) shares declined 8.62% in US premarket trading on Tuesday after the company issued fourth-quarter earnings guidance slightly below analyst expectations, overshadowing stronger-than-expected third-quarter financial results. The workflow automation technology provider reported a 22.3% increase in quarterly revenue, supported by broad-based customer demand and contributions from Elo Touch.

The company delivered adjusted earnings per share of $4.95, exceeding Wall Street’s consensus estimate of $4.89. Revenue reached $1.61 billion, ahead of the $1.57 billion forecast, as businesses continued investing in technologies designed to automate frontline operations.

Despite the quarterly earnings beat, investors focused on the company’s fourth-quarter outlook, which indicated adjusted earnings per share could fall below market expectations.

Third-Quarter Revenue Increases 22.3% to $1.61 Billion

Zebra Technologies reported third-quarter revenue of $1.61 billion, representing a 22.3% increase compared with $1.32 billion in the corresponding period last year.

The result exceeded analyst expectations of $1.57 billion by approximately $40 million.

The company attributed its strong performance to continued customer demand for workflow automation solutions and contributions from Elo Touch.

Adjusted earnings per share increased to $4.95, surpassing the analyst consensus estimate of $4.89 by $0.06.

The results reflected continued demand from organisations seeking to improve operational efficiency through automation and digital technologies.

Chief Executive Officer Bill Burns highlighted the company’s execution and customer demand trends.

“We delivered another record quarter underpinned by strong execution and broad-based demand trends with Elo Touch contributing to our double-digit growth as customers prioritize automating their frontline operations,” Burns said.

The results demonstrated strong revenue growth, although the company’s forward guidance became the primary focus for investors following the announcement.

Fourth-Quarter Earnings Guidance Falls Slightly Below Expectations

Zebra Technologies forecast adjusted earnings per share of between $5.00 and $5.40 for the fourth quarter of 2026.

The midpoint of the guidance range is $5.20, compared with the analyst consensus estimate of $5.21.

Although the difference amounts to just $0.01 per share, the forecast failed to exceed market expectations following the company’s stronger-than-anticipated third-quarter performance.

The guidance range also indicates uncertainty regarding the final quarter’s earnings outcome, with projected adjusted EPS potentially falling below or exceeding the consensus estimate.

Shares declined 8.62% in premarket trading as investors reacted to the outlook.

The negative market response contrasted with the company’s third-quarter revenue and earnings beats, suggesting that forward expectations carried greater weight than the reported results.

Zebra Forecasts Fourth-Quarter Sales Growth of 10% to 14%

Alongside its earnings guidance, Zebra Technologies projected fourth-quarter sales growth of between 10% and 14% compared with the corresponding period in 2025.

The forecast includes an estimated favourable foreign currency impact of approximately 150 basis points, equivalent to 1.5 percentage points.

The guidance therefore implies continued double-digit reported revenue growth during the final quarter of the year.

The company also expects an adjusted EBITDA margin of approximately 22% for the period.

The projected margin is slightly above the 21.6% adjusted EBITDA margin reported for the third quarter.

The outlook indicates that management expects to maintain relatively stable operating profitability while continuing to expand revenue.

However, the fourth-quarter earnings guidance midpoint remained marginally below analyst forecasts, contributing to the negative investor reaction.

Net Income Rises to $164 Million

Zebra Technologies reported third-quarter net income of $164 million, compared with $101 million in the prior-year period.

The increase represents approximately 62.4% year-over-year growth.

Diluted earnings per share reached $3.43, up from $1.97 in the corresponding quarter of 2025.

The improvement reflected stronger reported profitability alongside the company’s substantial revenue growth.

The increase in net income outpaced the percentage rise in sales, indicating improved profitability at the reported earnings level.

The company’s adjusted earnings per share of $4.95 also exceeded analyst expectations, providing another indication of the strength of its third-quarter performance.

Nevertheless, the market reaction showed that investors were placing significant emphasis on the company’s near-term earnings outlook.

Adjusted EBITDA Reaches $349 Million

Zebra Technologies reported adjusted EBITDA of $349 million for the third quarter.

The figure represented 21.6% of adjusted net sales, matching the adjusted EBITDA margin recorded in the corresponding period last year.

The unchanged margin indicates that the company maintained its adjusted operating profitability relative to sales despite changes in its business mix and a substantial increase in revenue.

The result also reflected contributions from Elo Touch, which management identified as a factor supporting double-digit revenue growth.

For the fourth quarter, Zebra expects its adjusted EBITDA margin to reach approximately 22%.

The forecast suggests a modest sequential improvement in margin performance.

Maintaining profitability while expanding revenue remains an important consideration as the company continues investing in workflow automation technologies and integrating business operations.

Free Cash Flow Reaches $661 Million in First Nine Months

Zebra Technologies generated free cash flow of $661 million during the first nine months of 2026.

The company expects full-year free cash flow to reach at least $1 billion.

Achieving the minimum annual target would require the business to generate at least $339 million of additional free cash flow during the fourth quarter.

The forecast indicates management’s expectations for substantial cash generation during the final three months of the year.

Free cash flow provides an indication of the cash available after capital expenditures and can support business investment, debt management and shareholder returns.

The company’s outlook suggests that cash generation remains an important component of its financial priorities.

Zebra Repurchases $643 Million of Shares

Zebra Technologies continued returning capital to shareholders during the first nine months of 2026.

The company repurchased approximately $643 million of its shares over the period.

The repurchases represent a substantial use of capital alongside investments in the company’s operations.

Share buybacks can reduce the number of shares outstanding, potentially supporting future earnings per share.

The programme also demonstrates the company’s commitment to capital returns while maintaining its focus on revenue growth and cash generation.

Zebra did not provide additional details in the announcement regarding the timing or value of future share repurchases.

Outlook

Zebra Technologies delivered a strong third-quarter performance, with revenue increasing 22.3% to $1.61 billion and adjusted earnings per share reaching $4.95.

Both figures exceeded analyst expectations, while reported net income rose to $164 million from $101 million a year earlier.

Adjusted EBITDA reached $349 million, representing a margin of 21.6%, unchanged from the prior-year period.

The company also reported $661 million in free cash flow during the first nine months of 2026 and maintained expectations for at least $1 billion for the full year.

However, fourth-quarter adjusted earnings guidance of $5.00 to $5.40 per share disappointed investors, with the midpoint of $5.20 slightly below the $5.21 consensus estimate.

Management expects fourth-quarter revenue growth of 10% to 14% and an adjusted EBITDA margin of approximately 22%.

Investors will be monitoring whether Zebra can sustain double-digit revenue growth, maintain operating margins and deliver its full-year free cash flow target.

The company’s ability to translate continued demand for frontline automation into stronger earnings will remain an important factor in its financial performance.

More About Zebra Technologies

Zebra Technologies Corporation is a US-based technology company specialising in solutions that help businesses automate workflows, improve operational visibility and manage frontline activities.

The company provides products and services including mobile computers, barcode scanners, RFID technology, printing systems and software solutions.

Its technologies are used across industries such as retail, transportation and logistics, manufacturing, healthcare and warehousing.

Zebra focuses on helping organisations improve productivity, track assets and inventory, and support data-driven operational decisions through connected devices and automation technologies.

Zebra Technologies Corporation stock price

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