Was Jim Cramer Right About Celsius Holdings (CELH)?

We recently published a list of Jim Cramer’s 9 Failed Predictions From 12 Months Ago. In this article, we are going to take a look at where Celsius Holdings, Inc. (NASDAQ:CELH) stands against other stocks that Jim Cramer discussed 12 months ago.

During a recent episode of Mad Money, which aired on Friday, the 9th of May, Jim Cramer urged investors to stop chasing hot stocks blindly and instead start with the most fundamental question of all: what are you investing for?

“Far too often people will invest in the stock market with the simple poorly defined goal of making money. That’s right. Poorly defined goal. Yeah, we all want to make money. I want it. You want it. But how quickly do you want that return? What are you willing to risk in order to get there? How much can you even afford to risk in the first place?”

READ ALSO: Jim Cramer Nailed These 12 Stock Predictions and 13 Stock Predictions That Jim Cramer Got Completely Wrong.

He stressed the importance of matching your stock choices to your actual financial goals such as retirement, home purchase, and college tuition, rather than treating all money as interchangeable. This, he explained, is the cornerstone of suitability:

“You simply can’t know which stocks you should buy if you haven’t taken the time to really consider what your objectives are. That’s the foundation of good investing judgment.”

Cramer closed the segment by reminding viewers that even though the U.S. remains one of the best markets for long-term growth, discipline must come before stock picking:

“America remains a growth country… But please get to know yourself before you jump down the rabbit hole of getting to know individual companies.”

Our Methodology

For this article, we compiled a list of 9 stocks that were discussed by Jim Cramer during Mad Money episodes that aired on the 7^th and 8^th of May 2024. We then calculated their performance for the past 12 months, until May 7^th, 2025, market close. We have also included the hedge fund sentiment for the stocks, which we sourced from Insider Monkey’s Q4 2024 database of over 900 hedge funds. The stocks are listed in the order that Cramer mentioned them.

Please note that this article mentions Jim Cramer’s previous opinions and may not account for any changes to his opinions regarding the stocks that are mentioned. It is primarily an examination of how his previously provided opinions have panned out.

Why are we interested in the stocks that hedge funds pile into? The reason is simple: our research has shown that we can outperform the market by imitating the top stock picks of the best hedge funds. Our quarterly newsletter’s strategy selects 14 small-cap and large-cap stocks every quarter and has returned 373.4% since May 2014, beating its benchmark by 218 percentage points (see more details here).

Celsius Holdings, Inc. (NASDAQ:CELH)

Number of Hedge Fund Holders: 33

Cramer brought up Celsius Holdings, Inc. (NASDAQ:CELH) in that same older episode as part of his deep dive into the energy drink space. Cramer concluded that he prefers the company over its competitor, Monster, saying:

“From mid-March to late April, the stock lost more than 30% of its value… largely because Celsius announced an amended distribution agreement with PepsiCo… nobody knew exactly what it meant. I sure didn’t. But the analysts assumed more compensation for PepsiCo — bad news for Celsius. Stock dropped 8.5% on the news. […]

Celsius continues to take market share in the energy drink category, reaching 11.4% by the end of the first quarter, up a full point from Q4 and up 4 points year-over-year. That’s huge. […]

Here’s the bottom line: Monster saw a small bounce… mostly because it also announced a big buyback. I’m not particularly impressed with the latest numbers. Celsius… gave us a noisy quarter that masked the true strength of the business… The stock’s still down about 18% from its highs. I think this is a very good entry point… You want to own shares of the company that’s taking market share like Celsius, not the one losing share like Monster. And when it comes to taste… Count me in as a Celsius drinker, only after four cups of coffee.”

Unfortunately for Cramer, Celsius plummeted 53.49%, making it one of his worst misses in the group.

Celsius Holdings, Inc. (NASDAQ:CELH) develops and markets functional energy drinks, often touted as fitness-focused alternatives to traditional energy beverages. Jim Cramer tried to reiterate his bullish stance earlier in February, saying:

“But my surprise booking is Jonathan Fieldly on Monday. And he is Celsius. Which is up gigantically. Because they’ve made a fantastic acquisition. I like Jon very much, the group has been under pressure but he’s been a great long-term performer and I do think that this is going to be back! A storied stock! It would be Palantir.”

“Yes, the Alani Nutrition. A lot of people don’t seem to know but the numbers are spectacular. Makes it a little healthier company. Jon is, some people feel is a promoter. I think he is an operator. That’s different. Promoter and operator.”

Overall, CELH ranks 4th on our list of stocks that Jim Cramer discussed 12 months ago. While we acknowledge the potential of CELH as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. There is an AI stock that went up since the beginning of 2025, while popular AI stocks lost around 25%. If you are looking for an AI stock that is more promising than CELH but that trades at less than 5 times its earnings, check out our report about this cheapest AI stock.

READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires.

Disclosure: None. This article is originally published at Insider Monkey.