Alphabet Inc. (NASDAQ:GOOG) has made it clear; it is ready to do anything to safeguard its edge on the lucrative search business. On May 20, Google unveiled a new search engine feature dubbed AI Mode to fend off stiff competition in the lucrative online search business. The unveiling comes as Google’s search dominance faces its biggest challenge yet, with the proliferation of AI search upstarts.
Google
Amid stiff competition, Google’s search market share has plunged below 90% for the first time to 89%. Alphabet plans to reverse the losses as it increases investment in AI innovations. The new AI search feature functions like a chatbot, allowing people to start queries, ask follow-up questions, and use AI systems to deliver comprehensive answers.
According to CEO Sundar Pichai, the new AI search feature marks an essential milestone in reimagining search. That’s because the feature enables more personalized and automated replies as Alphabet looks to enhance user experience on search. With the new AI search tool, Google is cementing its status as the go-to search engine as it seeks to fend off stiff competition from upstart AI competitors. The defensive play comes as Alphabet looks to safeguard its search business, which accounts for about 56% of the company’s total revenues.
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