Apple's iPhone Sales in China Rebound 8% in Q2 2025 Driven by Price Cuts, iPhone 16 Demand

Apple Inc. (NASDAQ:AAPL) is one of the best US stocks to buy and hold in 2025. On July 3, it was reported that after grappling with stagnant iPhone sales in China for the past 2 years, Apple finally saw a positive turnaround in Q2 2025, with Counterpoint Research reporting an 8% year-over-year increase. This marks the first quarterly growth for Apple in the region since Q2 2023.

This rebound was due to Apple’s strategically timed price cuts in May this year, just ahead of China’s 618 shopping festival, and the demand for the new iPhone 16 Pro and iPhone 16 Pro Max models, which were originally released on September 20 last year. While overall sales volumes for the 618 festival period (April 1 to June 22) remained relatively flat compared to the previous year, most of Apple’s growth occurred specifically in May. During this time, 3 iPhone 16 variants secured spots in the top half of China’s bestseller charts.

Despite Apple’s resurgence, the Chinese smartphone market remains highly competitive. Counterpoint Research projects that Huawei is expected to overtake all rivals to claim the number one spot in China for Q2 2025, fueled by strong user loyalty and customers upgrading to its latest handsets.

Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

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Disclosure: None. This article is originally published at Insider Monkey.