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HOG

Harley-Davidson, Inc

May 09 • 12:35PM ET

23.63

Dollar change +0.23
Percentage change 0.98	%

Consumer Cyclical • Recreational Vehicles • USA • NYSE

Peers: PII GM F OSK HMC THO WGO LCII MCFT MVIS

| Held by: VTI IJH AVUV VB VBR VXF CALF MDY DFAT IJJ

Scroll to Statements

Index	-	P/E	8.82	EPS (ttm)	2.68	Insider Own	0.81%	Shs Outstand	121.24M	Perf Week	0.51%
Market Cap	2.87B	Forward P/E	6.89	EPS next Y	3.43	Insider Trans	-0.34%	Shs Float	120.50M	Perf Month	-0.21%
Income	353.52M	PEG	1.41	EPS next Q	1.06	Inst Own	95.03%	Short Float	12.10%	Perf Quarter	-11.89%
Sales	4.79B	P/S	0.60	EPS this Y	-20.96%	Inst Trans	-0.12%	Short Ratio	5.83	Perf Half Y	-26.55%
Book/sh	26.25	P/B	0.90	EPS next Y	26.19%	ROA	2.86%	Short Interest	14.59M	Perf Year	-33.81%
Cash/sh	17.13	P/C	1.38	EPS next 5Y	6.28%	ROE	10.84%	52W Range	20.45 - 39.93	Perf YTD	-21.57%
Dividend Est.	0.69 (2.92%)	P/FCF	3.12	EPS past 5Y	5.10%	ROI	4.31%	52W High	-40.82%	Beta	1.33
Dividend TTM	0.70 (2.95%)	Quick Ratio	1.36	Sales past 5Y	1.07%	Gross Margin	30.96%	52W Low	15.55%	ATR (14)	1.04
Dividend Ex-Date	Feb 28, 2025	Current Ratio	1.56	EPS Y/Y TTM	-40.76%	Oper. Margin	5.90%	RSI (14)	51.49	Volatility	3.31% 4.88%
Employees	5900	Debt/Eq	2.31	Sales Y/Y TTM	-17.15%	Profit Margin	7.39%	Recom	2.44	Target Price	28.88
Option/Short	Yes / Yes	LT Debt/Eq	1.57	EPS Q/Q	-37.81%	Payout	20.05%	Rel Volume	0.28	Prev Close	23.40
Sales Surprise	-2.30%	EPS Surprise	37.82%	Sales Q/Q	-23.15%	Earnings	May 01 BMO	Avg Volume	2.50M	Price	23.63
SMA20	3.00%	SMA50	-1.68%	SMA200	-23.14%	Trades		Volume	352,007	Change	0.98%

Date	Action	Analyst	Rating Change	Price Target Change
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40
Oct-14-22	Reiterated	DA Davidson	Neutral	$36 → $37
Jul-20-22	Reiterated	BofA Securities	Buy	$70 → $60
Jul-01-22	Initiated	DA Davidson	Neutral	$35
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight	$39 → $40
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$36 → $38
Apr-14-21	Initiated	BofA Securities	Buy	$55
Apr-09-21	Upgrade	Northcoast	Neutral → Buy	$49

Show Previous Ratings

Today 12:05PM	Harley-Davidson Comments on H Partners' Latest Missive (PR Newswire)
09:38AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
May-08-25 07:00PM	H Partners Exposes the Harley-Davidson Boards Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting (Business Wire)
05:58PM	From Apple to GM, Tariffs to Cost Companies Tens of Billions (Bloomberg)
12:33AM	2 Stocks Under $50 Worth Investigating and 1 to Be Wary Of (StockStory)
01:43PM	Loading…
May-07-25 01:43PM	Jim Cramer on Harley-Davidson (HOG): "Sales Slump Leaves This Iconic Brand Struggling" (Insider Monkey)
08:36AM	Harley-Davidson has a heated board battle revving up (Seeking Alpha)
08:00AM	Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations (PR Newswire)
May-06-25 09:10PM	Proxy Firms Split on Harley-Davidson Board Shake-Up (The Wall Street Journal)
07:25PM	Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote "Withhold" to Unseat Three Entrenched Directors (Business Wire)
11:23AM	Is Ford's Outlook for 2025 in Limbo Amid Tariff Troubles? (Zacks)
May-05-25 07:15PM	H Partners Comments on ISS Recommendation (Business Wire)
04:53PM	Leading Independent Proxy Advisory Firm ISS Recommends Harley-Davidson Shareholders Vote "FOR ALL" of Harley-Davidson's Highly Qualified Director Nominees (PR Newswire)
02:07PM	Harley-Davidson Sends Letter to Shareholders (PR Newswire)
May-02-25 11:40AM	HOG or TSLA: Which Is the Better Value Stock Right Now? (Zacks)
08:48AM	Loading…
08:48AM	GM Trims Outlook, Halts Buyback Amid Tariffs: Sell the Stock Now? (Zacks)
08:21AM	Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance (Zacks)
03:40AM	Priced For Perfection (Seeking Alpha)
03:08AM	Harley-Davidson Inc (HOG) Q1 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
02:29AM	Heres What Traders Are Watching as US-India Trade Talks Advance (Bloomberg)
May-01-25 11:55PM	Q1 2025 Harley-Davidson Inc Earnings Call (Thomson Reuters StreetEvents)
05:15PM	Harley-Davidson Sales Slowed by Tariffs, Economic Jitters (The Wall Street Journal)
04:00PM	GM, Harley-Davidson, Wayfair earnings calls weigh in on tariffs (Yahoo Finance Video)
01:46PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
12:40PM	Tariff turmoil prompts cloudy forecasts from General Motors, Harley-Davidson for the year ahead (Associated Press Finance)
11:06AM	Harley-Davidson, Inc. (HOG) Q1 2025 Earnings Call Transcript (Seeking Alpha)
11:00AM	Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say (Zacks)
08:20AM	Harley-Davidson (HOG) Tops Q1 Earnings Estimates (Zacks)
07:36AM	Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales (The Wall Street Journal)
07:17AM	Harley-Davidson: Q1 Earnings Snapshot (Associated Press Finance)
07:00AM	Loading…
07:00AM	Harley-Davidson Delivers First Quarter Financial Results (PR Newswire)
Apr-30-25 08:00AM	How Trump Reshaped Corporate DEI (Bloomberg)
Apr-29-25 11:18AM	Harley-Davidson CEO recommended CFO as successor, shareholder says (CFO Dive)
10:43AM	Harley-Davidson Sets the Record Straight on H Partners' Disingenuous and Harmful Claims (PR Newswire)
09:00AM	Purple Chip Capital Supports H Partners' Campaign for Change at Harley Davidson, Announces Intent to WITHHOLD its Votes at 2025 Annual Meeting of Shareholders (PR Newswire)
09:00AM	H Partners Issues Presentation Correcting Harley-Davidsons False and Misleading Claims (Business Wire)
07:48AM	Jim Cramer on Harley-Davidson (HOG): "You can bounce from here" - A Value Play at Seven Times Earnings (Insider Monkey)
Apr-28-25 10:00AM	Earnings Preview: Ford Motor Company (F) Q1 Earnings Expected to Decline (Zacks)
07:00AM	H Partners Files Definitive Proxy and Sends Letter to Harley-Davidson Shareholders Highlighting Urgent Need to Hold Entrenched Directors Accountable (Business Wire)
Apr-27-25 01:09PM	3 of Wall Street's Favorite Stocks in Hot Water (StockStory)
Apr-24-25 09:39PM	Lightning Round: Reddit is a very good stock, I would be a buyer, says Jim Cramer (CNBC TV)
Apr-23-25 04:30PM	H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson (Business Wire)
Apr-22-25 11:49AM	Crisis And Opportunity In Auto Makers (Seeking Alpha)
07:35AM	Celsius and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day (Zacks)
07:00AM	Bear of the Day: Harley-Davidson (HOG) (Zacks)
Apr-21-25 02:15PM	New Strong Sell Stocks for April 21st (Zacks)
05:48AM	Vance Arrives in India as Trumps Trade War Hangs Over Visit (Bloomberg)
Apr-18-25 10:00PM	The Boardroom Eruption Over the Future of Harley-Davidson (The Wall Street Journal)
Apr-17-25 04:30PM	Harley-Davidson, Inc. To Report First Quarter 2025 Results on May 1, 2025 (PR Newswire)
10:01AM	Earnings Preview: Harley-Davidson (HOG) Q1 Earnings Expected to Decline (Zacks)
Apr-16-25 12:53PM	Harley-Davidson slams activist investor, saying its campaign is messing up its CEO search (Fortune)
11:57AM	Major investor in Harley-Davidson wants CEO, two others removed from the board (Fox Business)
08:13AM	Major Harley-Davidson Shareholder Seeks Board Shake-Up (The Wall Street Journal)
07:05AM	Wall Street Breakfast Podcast: Nvidia To Take $5.5B Hit On H20 Chip (Seeking Alpha)
07:00AM	H Partners Launches Withhold Campaign to Remove Three Entrenched Directors of Harley-Davidson at 2025 Annual Meeting (Business Wire)
Apr-14-25 05:10AM	3 Reasons HOG is Risky and 1 Stock to Buy Instead (StockStory)
Apr-11-25 01:04PM	Harley-Davidson's $1B Gamble: Is a Major Breakup Coming for the Iconic Brand? (GuruFocus.com)
12:29PM	French bikers race to buy Harleys before possible tariffs (Reuters)
Apr-10-25 03:30PM	Harbor Mid Cap Value Fund Q4 2024 Commentary (Seeking Alpha) -9.25%
11:57AM	Harley-Davidson Boardroom Eruption: Director Quits, Demands CEO Ouster (GuruFocus.com)
11:35AM	Harley-Davidson board member resigns, cites 'grave concerns' about company (Reuters)
Apr-09-25 09:13AM	EU Adopts Tariffs on 21 Billion of US Goods in Metals Fight (Bloomberg) +13.74%
07:15AM	Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play? (MarketBeat)
Apr-08-25 04:50PM	Harley-Davidson Seeks New CEO, While Grappling With Sales Slump, Tariffs (The Wall Street Journal) -8.60%
04:18PM	Harley-Davidson Is Looking for a New CEO (IEN)
01:10PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
07:30AM	CEO Search Process Confirmed (PR Newswire)
Apr-07-25 05:40PM	EU Plans Retaliatory Tariffs on the U.S. (Barrons.com)
08:36AM	RH: I'm Holding, But Not Comfortably (Seeking Alpha)
Apr-04-25 05:55PM	Are Investors Leaving U.S. Stocks? (Motley Fool)
Apr-03-25 07:36PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research) -10.05%
06:36AM	Trump Tariffs Pressure Friend Modi to Seal Trade Deal Quickly (Bloomberg)
Apr-02-25 07:52PM	US Senate Opposes Tariffs on Canada in Rare Split From Trump (Bloomberg)
07:34AM	How Precision Strikes Can Hurt Investors During a Trade War (The Wall Street Journal)
Apr-01-25 12:16PM	Rocket acquires Mr. Cooper, Musks xAI acquires X: Morning Buzz (TipRanks)
Mar-31-25 04:50PM	EU may impose retaliatory tariff on Harley-Davidson motorcycles (Yahoo Finance Video)
08:53AM	Tariffs Could Lift Harley-Davidson Bike Prices to Six Figures in Some Countries (The Wall Street Journal)
Mar-30-25 11:00PM	Harley-Davidson Wants Payback if Europe Targets Its Bikes (The Wall Street Journal)
Mar-25-25 05:10AM	Q4 Earnings Outperformers: Harley-Davidson (NYSE:HOG) And The Rest Of The Leisure Products Stocks (StockStory)
Mar-18-25 09:01AM	3 Small-Cap Stocks Walking a Fine Line (StockStory)
Mar-14-25 10:14PM	Is Harley-Davidson Inc. (HOG) the Deep Value Stock to Buy Now? (Insider Monkey)
05:09AM	Leisure Products Stocks Q4 Highlights: MasterCraft (NASDAQ:MCFT) (StockStory)
Mar-12-25 01:17PM	EU Tariffs Put Harley-Davidson Back on the Hot Seat (The Wall Street Journal) -5.70%
12:41PM	Europe, Canada Hit Back at U.S. Steel Tariffs (The Wall Street Journal)
08:17AM	American Whiskey, Motorcycles to Be Hit With 50% Tariffs in Europe (The Wall Street Journal)
Mar-11-25 06:20AM	Why Harley-Davidson, Inc. (HOG) Went Up on Monday (Insider Monkey)
Mar-10-25 07:17PM	Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference (PR Newswire)
07:03PM	Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference (PR Newswire)
Mar-07-25 11:30AM	Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report? (Zacks)
Mar-06-25 04:55PM	Daytona Beach Bike Week thrives despite some economic uncertainty (Fox Business)
Feb-28-25 08:01AM	3 Stocks Under $50 Walking a Fine Line (StockStory)
07:19AM	2 Stocks to Avoid in 2025 (Motley Fool)
Feb-27-25 05:47PM	Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference (PR Newswire)
Feb-21-25 07:02PM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
Feb-14-25 04:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Feb-12-25 11:31AM	Trump Calls India a Tariff King, a Title Modi Wants to Shed (The Wall Street Journal)
10:59AM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
Feb-10-25 10:24AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
Feb-07-25 09:30AM	Harley-Davidson price target lowered to $35 from $40 at BMO Capital (TipRanks)
Feb-06-25 02:09AM	Harley-Davidson Inc (HOG) Q4 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Mansfield Luke Christopher	Chief Commercial Officer	Feb 13 '25	Sale	25.96	3,400	88,264	23,555	Feb 18 04:38 PM
Mansfield Luke Christopher	Officer	Feb 13 '25	Proposed Sale	25.96	3,400	88,264		Feb 13 04:43 PM
ZEITZ JOCHEN	President and CEO	Feb 09 '25	Option Exercise	0.00	45,309	0	675,596	Feb 11 04:29 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '25	Option Exercise	0.00	2,198	0	13,234	Feb 11 04:27 PM
Root Jonathan R	CFO and President, Commercial	Feb 09 '25	Option Exercise	0.00	2,494	0	22,542	Feb 11 04:25 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 09 '25	Option Exercise	0.00	2,347	0	27,312	Feb 11 04:23 PM
Krishnan Jagdish	Chief Digital Officer	Feb 09 '25	Option Exercise	0.00	3,999	0	28,711	Feb 11 04:21 PM
Krause Paul J	Chief Legal Officer	Feb 09 '25	Option Exercise	0.00	3,251	0	26,054	Feb 11 04:19 PM
Koval Glen	SVP Motorcycle Development	Feb 09 '25	Option Exercise	0.00	2,731	0	8,790	Feb 11 04:17 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 09 '25	Option Exercise	0.00	2,352	0	8,121	Feb 11 04:15 PM
ZEITZ JOCHEN	President and CEO	Feb 05 '25	Option Exercise	0.00	63,951	0	653,632	Feb 07 04:28 PM
Termaat Tori	Chief Human Resources Officer	Feb 05 '25	Option Exercise	0.00	1,515	0	10,116	Feb 07 04:27 PM
Root Jonathan R	CFO and President, Commercial	Feb 05 '25	Option Exercise	0.00	3,168	0	17,794	Feb 07 04:26 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 05 '25	Option Exercise	0.00	2,077	0	22,875	Feb 07 04:25 PM
Krishnan Jagdish	Chief Digital Officer	Feb 05 '25	Option Exercise	0.00	3,168	0	20,662	Feb 07 04:24 PM
Krause Paul J	Chief Legal Officer	Feb 05 '25	Option Exercise	0.00	2,243	0	21,295	Feb 07 04:23 PM
Koval Glen	SVP Motorcycle Development	Feb 05 '25	Option Exercise	0.00	1,365	0	7,227	Feb 07 04:22 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 05 '25	Option Exercise	0.00	1,829	0	6,765	Feb 07 04:21 PM
Do Charles	Sr. Vice President, HDFSI	Feb 05 '25	Option Exercise	0.00	1,534	0	1,717	Feb 07 04:20 PM
Sylvester Maryrose	Director	Oct 30 '24	Sale	32.25	4,278	137,966	17,687	Nov 01 04:38 PM
Sylvester Maryrose	Director	Oct 30 '24	Proposed Sale	32.90	4,278	140,746		Oct 30 04:18 PM
Alstead Troy	Director	May 17 '24	Option Exercise	0.00	4,412	0	31,046	May 21 09:16 PM
FARLEY JR JAMES D	Director	May 17 '24	Option Exercise	0.00	4,412	0	18,471	May 21 09:15 PM
LINEBARGER NORMAN THOMAS	Director	May 17 '24	Option Exercise	0.00	4,412	0	24,651	May 21 09:15 PM
Golston Allan C.	Director	May 17 '24	Option Exercise	0.00	2,207	0	2,207	May 21 09:15 PM
Sylvester Maryrose	Director	May 17 '24	Option Exercise	0.00	4,412	0	21,965	May 21 09:15 PM

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HOG

Harley-Davidson, Inc

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