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HOG

Harley-Davidson, Inc

Apr 23 • 04:00PM ET

23.09

Dollar change +0.36
Percentage change 1.58	%

Consumer Cyclical • Recreational Vehicles • USA • NYSE

Peers: PII GM F OSK HMC THO WGO LCII MCFT MVIS

| Held by: VTI IJH AVUV VB VBR VXF CALF MDY DFAT IJJ

Scroll to Statements

Index	-	P/E	6.94	EPS (ttm)	3.33	Insider Own	0.81%	Shs Outstand	124.28M	Perf Week	6.85%
Market Cap	2.86B	Forward P/E	5.86	EPS next Y	3.94	Insider Trans	-0.76%	Shs Float	122.70M	Perf Month	-9.91%
Income	455.36M	PEG	0.84	EPS next Q	0.78	Inst Own	97.19%	Short Float	10.74%	Perf Quarter	-18.29%
Sales	5.19B	P/S	0.55	EPS this Y	-11.84%	Inst Trans	-0.22%	Short Ratio	4.93	Perf Half Y	-36.27%
Book/sh	25.48	P/B	0.91	EPS next Y	29.95%	ROA	3.79%	Short Interest	13.18M	Perf Year	-39.30%
Cash/sh	13.95	P/C	1.66	EPS next 5Y	8.28%	ROE	14.19%	52W Range	20.45 - 40.14	Perf YTD	-23.37%
Dividend Est.	0.68 (2.94%)	P/FCF	3.29	EPS past 5Y	5.10%	ROI	5.93%	52W High	-42.48%	Beta	1.31
Dividend TTM	0.70 (3.02%)	Quick Ratio	1.19	Sales past 5Y	1.07%	Gross Margin	30.89%	52W Low	12.91%	ATR (14)	1.41
Dividend Ex-Date	Feb 28, 2025	Current Ratio	1.40	EPS Y/Y TTM	-31.78%	Oper. Margin	8.62%	RSI (14)	47.57	Volatility	3.99% 6.51%
Employees	5900	Debt/Eq	2.22	Sales Y/Y TTM	-11.13%	Profit Margin	8.78%	Recom	2.41	Target Price	29.62
Option/Short	Yes / Yes	LT Debt/Eq	1.43	EPS Q/Q	-607.57%	Payout	20.05%	Rel Volume	0.71	Prev Close	22.73
Sales Surprise	-9.01%	EPS Surprise	-40.97%	Sales Q/Q	-34.71%	Earnings	May 01 BMO	Avg Volume	2.67M	Price	23.09
SMA20	-1.04%	SMA50	-6.75%	SMA200	-26.48%	Trades		Volume	1,897,065	Change	1.58%

Date	Action	Analyst	Rating Change	Price Target Change
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40
Oct-14-22	Reiterated	DA Davidson	Neutral	$36 → $37
Jul-20-22	Reiterated	BofA Securities	Buy	$70 → $60
Jul-01-22	Initiated	DA Davidson	Neutral	$35
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight	$39 → $40
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$36 → $38
Apr-14-21	Initiated	BofA Securities	Buy	$55
Apr-09-21	Upgrade	Northcoast	Neutral → Buy	$49

Show Previous Ratings

Apr-23-25 04:30PM	H Partners Releases Presentation Outlining Urgent Need for Leadership Change at Harley-Davidson (Business Wire)
Apr-22-25 11:49AM	Crisis And Opportunity In Auto Makers (Seeking Alpha)
07:35AM	Celsius and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day (Zacks)
07:00AM	Bear of the Day: Harley-Davidson (HOG) (Zacks)
Apr-21-25 02:15PM	New Strong Sell Stocks for April 21st (Zacks)
05:48AM	Loading…
05:48AM	Vance Arrives in India as Trumps Trade War Hangs Over Visit (Bloomberg)
Apr-18-25 10:00PM	The Boardroom Eruption Over the Future of Harley-Davidson (The Wall Street Journal)
Apr-17-25 04:30PM	Harley-Davidson, Inc. To Report First Quarter 2025 Results on May 1, 2025 (PR Newswire)
10:01AM	Earnings Preview: Harley-Davidson (HOG) Q1 Earnings Expected to Decline (Zacks)
Apr-16-25 12:53PM	Harley-Davidson slams activist investor, saying its campaign is messing up its CEO search (Fortune)
11:57AM	Major investor in Harley-Davidson wants CEO, two others removed from the board (Fox Business)
08:13AM	Major Harley-Davidson Shareholder Seeks Board Shake-Up (The Wall Street Journal)
07:05AM	Wall Street Breakfast Podcast: Nvidia To Take $5.5B Hit On H20 Chip (Seeking Alpha)
07:00AM	H Partners Launches Withhold Campaign to Remove Three Entrenched Directors of Harley-Davidson at 2025 Annual Meeting (Business Wire)
Apr-14-25 05:10AM	3 Reasons HOG is Risky and 1 Stock to Buy Instead (StockStory)
01:04PM	Loading…
Apr-11-25 01:04PM	Harley-Davidson's $1B Gamble: Is a Major Breakup Coming for the Iconic Brand? (GuruFocus.com)
12:29PM	French bikers race to buy Harleys before possible tariffs (Reuters)
Apr-10-25 03:30PM	Harbor Mid Cap Value Fund Q4 2024 Commentary (Seeking Alpha) -9.25%
11:57AM	Harley-Davidson Boardroom Eruption: Director Quits, Demands CEO Ouster (GuruFocus.com)
11:35AM	Harley-Davidson board member resigns, cites 'grave concerns' about company (Reuters)
Apr-09-25 09:13AM	EU Adopts Tariffs on 21 Billion of US Goods in Metals Fight (Bloomberg) +13.74%
07:15AM	Harley-Davidson Tops Watchlists: Value Trap or Turnaround Play? (MarketBeat)
Apr-08-25 04:50PM	Harley-Davidson Seeks New CEO, While Grappling With Sales Slump, Tariffs (The Wall Street Journal) -8.60%
04:18PM	Harley-Davidson Is Looking for a New CEO (IEN)
01:10PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
07:30AM	CEO Search Process Confirmed (PR Newswire)
Apr-07-25 05:40PM	EU Plans Retaliatory Tariffs on the U.S. (Barrons.com)
08:36AM	RH: I'm Holding, But Not Comfortably (Seeking Alpha)
Apr-04-25 05:55PM	Are Investors Leaving U.S. Stocks? (Motley Fool)
Apr-03-25 07:36PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research) -10.05%
06:36AM	Loading…
06:36AM	Trump Tariffs Pressure Friend Modi to Seal Trade Deal Quickly (Bloomberg)
Apr-02-25 07:52PM	US Senate Opposes Tariffs on Canada in Rare Split From Trump (Bloomberg)
07:34AM	How Precision Strikes Can Hurt Investors During a Trade War (The Wall Street Journal)
Apr-01-25 12:16PM	Rocket acquires Mr. Cooper, Musks xAI acquires X: Morning Buzz (TipRanks)
Mar-31-25 04:50PM	EU may impose retaliatory tariff on Harley-Davidson motorcycles (Yahoo Finance Video)
08:53AM	Tariffs Could Lift Harley-Davidson Bike Prices to Six Figures in Some Countries (The Wall Street Journal)
Mar-30-25 11:00PM	Harley-Davidson Wants Payback if Europe Targets Its Bikes (The Wall Street Journal)
Mar-25-25 05:10AM	Q4 Earnings Outperformers: Harley-Davidson (NYSE:HOG) And The Rest Of The Leisure Products Stocks (StockStory)
Mar-18-25 09:01AM	3 Small-Cap Stocks Walking a Fine Line (StockStory)
Mar-14-25 10:14PM	Is Harley-Davidson Inc. (HOG) the Deep Value Stock to Buy Now? (Insider Monkey)
05:09AM	Leisure Products Stocks Q4 Highlights: MasterCraft (NASDAQ:MCFT) (StockStory)
Mar-12-25 01:17PM	EU Tariffs Put Harley-Davidson Back on the Hot Seat (The Wall Street Journal) -5.70%
12:41PM	Europe, Canada Hit Back at U.S. Steel Tariffs (The Wall Street Journal)
08:17AM	American Whiskey, Motorcycles to Be Hit With 50% Tariffs in Europe (The Wall Street Journal)
Mar-11-25 06:20AM	Why Harley-Davidson, Inc. (HOG) Went Up on Monday (Insider Monkey)
Mar-10-25 07:17PM	Harley-Davidson, Inc. to Present at Citi's 2025 Global Consumer & Retail Conference (PR Newswire)
07:03PM	Harley-Davidson, Inc. to Present at Bank of America 2025 Consumer & Retail Conference (PR Newswire)
Mar-07-25 11:30AM	Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report? (Zacks)
Mar-06-25 04:55PM	Daytona Beach Bike Week thrives despite some economic uncertainty (Fox Business)
Feb-28-25 08:01AM	3 Stocks Under $50 Walking a Fine Line (StockStory)
07:19AM	2 Stocks to Avoid in 2025 (Motley Fool)
Feb-27-25 05:47PM	Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference (PR Newswire)
Feb-21-25 07:02PM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
Feb-14-25 04:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Feb-12-25 11:31AM	Trump Calls India a Tariff King, a Title Modi Wants to Shed (The Wall Street Journal)
10:59AM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
Feb-10-25 10:24AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
Feb-07-25 09:30AM	Harley-Davidson price target lowered to $35 from $40 at BMO Capital (TipRanks)
Feb-06-25 02:09AM	Harley-Davidson Inc (HOG) Q4 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
12:36AM	Q4 2024 Harley-Davidson Inc Earnings Call (Thomson Reuters StreetEvents)
Feb-05-25 07:28PM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
04:15PM	Harley-Davidson (HOG) Q4 2024 Earnings Call Transcript (Motley Fool)
01:48PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
10:00AM	Harley-Davidson (HOG) Q4 Earnings: Taking a Look at Key Metrics Versus Estimates (Zacks)
08:10AM	Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates (Zacks)
07:18AM	Harley-Davidson (NYSE:HOG) Misses Q4 Sales Targets (StockStory)
07:13AM	Harley-Davidson: Q4 Earnings Snapshot (Associated Press Finance)
07:00AM	Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2025 Outlook (PR Newswire)
Feb-04-25 08:09AM	Harley-Davidson (HOG) To Report Earnings Tomorrow: Here Is What To Expect (StockStory)
Feb-03-25 12:10PM	Will Harley-Davidson (HOG) Beat Estimates Again in Its Next Earnings Report? (Zacks)
Feb-02-25 05:18PM	Canada, Mexico Want America to Feel the Pain of Tariffs Too (The Wall Street Journal)
Jan-29-25 10:01AM	Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for (Zacks)
Jan-24-25 09:00AM	HARLEY-DAVIDSON INTRODUCES NEW STREET GLIDE ULTRA, PAN AMERICA 1250 ST AND SIX REFRESHED CRUISER MODELS FOR 2025 MOTORCYCLE LINE-UP (PR Newswire)
Jan-23-25 02:41PM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
Jan-21-25 06:28PM	Trump Pushes for Early Renegotiation of U.S. Trade Deal With Mexico, Canada (The Wall Street Journal)
12:14PM	Morgan Stanley cuts Harley-Davidson to equal weight on affordability concerns (Investing.com)
04:03AM	A Look Back at Leisure Products Stocks Q3 Earnings: Harley-Davidson (NYSE:HOG) Vs The Rest Of The Pack (StockStory)
Jan-19-25 12:01AM	Trumps Tariff Threats Push Europe to Gear Up for Trade Fight (The Wall Street Journal)
Jan-15-25 05:00PM	Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2024 Results on February 5, 2025 (PR Newswire)
Jan-09-25 09:03AM	2025 HARLEY-DAVIDSON HOMECOMING FESTIVAL TO FEATURE HEADLINING ACTS CHRIS STAPLETON AND HANK WILLIAMS JR. (PR Newswire)
Jan-08-25 05:30PM	Harley-Davidson announces promotion of Jonathan Root to President, Commercial (PR Newswire)
Jan-07-25 10:58AM	Now its Trumps turn to save steelworker jobs (Yahoo Finance)
08:32AM	McDonalds joins wave of US companies backing away from DEI (Yahoo Finance)
12:01AM	Inside Robby Starbucks Campaign to End DEI, One Company at a Time (WSJ)
Dec-31-24 08:30AM	Heritage Distilling Names Michael P. Carrosino as Chief Financial Officer (GlobeNewswire)
04:02AM	Leisure Products Stocks Q3 Results: Benchmarking Johnson Outdoors (NASDAQ:JOUT) (StockStory)
Dec-29-24 04:53PM	Why Harley-Davidson, Inc. (HOG) Is the Top Luxury Stock According to Hedge Funds (Insider Monkey)
Dec-20-24 08:59AM	Trump Warns Europe to Buy More U.S. Oil and Gas or Face Tariffs (The Wall Street Journal)
Dec-19-24 08:30AM	Heritage Distilling Company Strengthens Senior Leadership Team with Key Appointments to Accelerate Next Stage of Growth and Innovation (GlobeNewswire)
Dec-16-24 06:00PM	Why companies like Walmart are rethinking their DEI approach (Yahoo Finance Video)
05:02PM	Walmart defends pullback on DEI while investors and leaders debate its effects on performance (Yahoo Finance)
Dec-12-24 11:52AM	DEI backlash reaches Nasdaq as court strikes down diversity rules (Yahoo Finance)
Dec-09-24 04:26PM	Canadas Trudeau Vows to Retaliate if Trump Imposes 25% Import Tariff (The Wall Street Journal)
Dec-01-24 02:48AM	A Top Mission for Europes Chief Is to Cool Trumps Ire Toward the EU (The Wall Street Journal)
Nov-28-24 01:30PM	Three Reasons to Avoid HOG and One Stock to Buy Instead (StockStory)
Nov-27-24 04:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Nov-26-24 12:07PM	DEI rollback reaches Walmart as backlash mounts (Yahoo Finance)
12:07PM	DEI rollback reaches Walmart as backlash mounts: 'This is the biggest win yet' (Yahoo Finance)
Nov-23-24 12:01AM	To Challenge China, India Needs to Get Out of the Way of Its Factory Owners (The Wall Street Journal)
Nov-03-24 10:00AM	How Harley-Davidson Is Seeking to Smooth Tensions With Disgruntled Dealers (The Wall Street Journal)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Mansfield Luke Christopher	Chief Commercial Officer	Feb 13 '25	Sale	25.96	3,400	88,264	23,555	Feb 18 04:38 PM
Mansfield Luke Christopher	Officer	Feb 13 '25	Proposed Sale	25.96	3,400	88,264		Feb 13 04:43 PM
ZEITZ JOCHEN	President and CEO	Feb 09 '25	Option Exercise	0.00	45,309	0	675,596	Feb 11 04:29 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '25	Option Exercise	0.00	2,198	0	13,234	Feb 11 04:27 PM
Root Jonathan R	CFO and President, Commercial	Feb 09 '25	Option Exercise	0.00	2,494	0	22,542	Feb 11 04:25 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 09 '25	Option Exercise	0.00	2,347	0	27,312	Feb 11 04:23 PM
Krishnan Jagdish	Chief Digital Officer	Feb 09 '25	Option Exercise	0.00	3,999	0	28,711	Feb 11 04:21 PM
Krause Paul J	Chief Legal Officer	Feb 09 '25	Option Exercise	0.00	3,251	0	26,054	Feb 11 04:19 PM
Koval Glen	SVP Motorcycle Development	Feb 09 '25	Option Exercise	0.00	2,731	0	8,790	Feb 11 04:17 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 09 '25	Option Exercise	0.00	2,352	0	8,121	Feb 11 04:15 PM
ZEITZ JOCHEN	President and CEO	Feb 05 '25	Option Exercise	0.00	63,951	0	653,632	Feb 07 04:28 PM
Termaat Tori	Chief Human Resources Officer	Feb 05 '25	Option Exercise	0.00	1,515	0	10,116	Feb 07 04:27 PM
Root Jonathan R	CFO and President, Commercial	Feb 05 '25	Option Exercise	0.00	3,168	0	17,794	Feb 07 04:26 PM
Mansfield Luke Christopher	Chief Commercial Officer	Feb 05 '25	Option Exercise	0.00	2,077	0	22,875	Feb 07 04:25 PM
Krishnan Jagdish	Chief Digital Officer	Feb 05 '25	Option Exercise	0.00	3,168	0	20,662	Feb 07 04:24 PM
Krause Paul J	Chief Legal Officer	Feb 05 '25	Option Exercise	0.00	2,243	0	21,295	Feb 07 04:23 PM
Koval Glen	SVP Motorcycle Development	Feb 05 '25	Option Exercise	0.00	1,365	0	7,227	Feb 07 04:22 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 05 '25	Option Exercise	0.00	1,829	0	6,765	Feb 07 04:21 PM
Do Charles	Sr. Vice President, HDFSI	Feb 05 '25	Option Exercise	0.00	1,534	0	1,717	Feb 07 04:20 PM
Sylvester Maryrose	Director	Oct 30 '24	Sale	32.25	4,278	137,966	17,687	Nov 01 04:38 PM
Sylvester Maryrose	Director	Oct 30 '24	Proposed Sale	32.90	4,278	140,746		Oct 30 04:18 PM
Alstead Troy	Director	May 17 '24	Option Exercise	0.00	4,412	0	31,046	May 21 09:16 PM
FARLEY JR JAMES D	Director	May 17 '24	Option Exercise	0.00	4,412	0	18,471	May 21 09:15 PM
LINEBARGER NORMAN THOMAS	Director	May 17 '24	Option Exercise	0.00	4,412	0	24,651	May 21 09:15 PM
Golston Allan C.	Director	May 17 '24	Option Exercise	0.00	2,207	0	2,207	May 21 09:15 PM
Sylvester Maryrose	Director	May 17 '24	Option Exercise	0.00	4,412	0	21,965	May 21 09:15 PM

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HOG

Harley-Davidson, Inc

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