PRPL

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Dollar change -0.0520
Percentage change -5.78	%

Peers: SGI SNBR MLKN LEG MHK W LZB HVT WSM RH

| Held by: VTI IWM VXF IWN SCHA VTWO PRFZ IWC VTWV RSSL

Index	RUT	P/E	-	EPS (ttm)	-0.92	Insider Own	4.25%	Shs Outstand	107.55M	Perf Week	22.14%
Market Cap	91.30M	Forward P/E	-	EPS next Y	-0.23	Insider Trans	0.00%	Shs Float	102.94M	Perf Month	-17.68%
Income	-97.93M	PEG	-	EPS next Q	-0.13	Inst Own	71.12%	Short Float	3.39%	Perf Quarter	-17.68%
Sales	487.88M	P/S	0.19	EPS this Y	45.20%	Inst Trans	-10.57%	Short Ratio	4.45	Perf Half Y	-17.68%
Book/sh	0.19	P/B	4.51	EPS next Y	25.54%	ROA	-28.03%	Short Interest	3.49M	Perf Year	-48.92%
Cash/sh	0.27	P/C	3.15	EPS next 5Y	36.77%	ROE	-144.37%	52W Range	0.65 - 2.12	Perf YTD	8.71%
Dividend Est.	-	P/FCF	-	EPS past 5Y	16.54%	ROI	-60.20%	52W High	-60.00%	Beta	2.02
Dividend TTM	-	Quick Ratio	0.69	Sales past 5Y	5.39%	Gross Margin	39.76%	52W Low	30.65%	ATR (14)	0.09
Dividend Ex-Date	-	Current Ratio	1.25	EPS Y/Y TTM	17.33%	Oper. Margin	-11.97%	RSI (14)	49.26	Volatility	18.06% 9.77%
Employees	1700	Debt/Eq	7.83	Sales Y/Y TTM	-5.48%	Profit Margin	-20.07%	Recom	2.50	Target Price	1.85
Option/Short	Yes / Yes	LT Debt/Eq	7.05	EPS Q/Q	55.66%	Payout	-	Rel Volume	1.93	Prev Close	0.90
Sales Surprise	-0.35%	EPS Surprise	15.05%	Sales Q/Q	-11.62%	Earnings	Mar 13 AMC	Avg Volume	784.29K	Price	0.85
SMA20	2.02%	SMA50	-10.25%	SMA200	-16.28%	Trades		Volume	1,511,331	Change	-5.78%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-04-24	Downgrade	Wedbush	Outperform → Neutral	$1.75 → $1.10
Mar-13-24	Upgrade	ROTH MKM	Neutral → Buy	$2 → $2.50
Nov-10-22	Upgrade	Craig Hallum	Hold → Buy	$4 → $6
Mar-02-22	Reiterated	UBS	Neutral	$10 → $6.50
Mar-02-22	Reiterated	Truist	Hold	$10 → $5
Mar-02-22	Reiterated	KeyBanc Capital Markets	Overweight	$22 → $16
Mar-02-22	Reiterated	BofA Securities	Underperform	$5.50 → $4.50
Mar-02-22	Reiterated	B. Riley Securities	Neutral	$9 → $6
Mar-02-22	Downgrade	ROTH Capital	Buy → Neutral	$10 → $6
Nov-10-21	Downgrade	UBS	Buy → Neutral	$32 → $15
Nov-10-21	Downgrade	Truist	Buy → Hold	$12
Nov-10-21	Downgrade	Raymond James	Outperform → Mkt Perform
Nov-10-21	Downgrade	B. Riley Securities	Buy → Neutral	$14
Nov-08-21	Downgrade	BofA Securities	Buy → Underperform	$36 → $16
Sep-28-21	Downgrade	Craig Hallum	Buy → Hold	$22
Dec-16-20	Initiated	Truist	Buy	$35
Oct-14-20	Reiterated	B. Riley Securities	Buy	$26 → $33
Oct-13-20	Initiated	UBS	Buy	$35
Oct-06-20	Reiterated	Oppenheimer	Outperform	$25 → $37
Sep-03-20	Resumed	ROTH Capital	Buy	$27

Show Previous Ratings

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03:09AM	Purple Innovation Inc (PRPL) Q4 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Mar-13-25 05:30PM	Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates (Zacks) -5.95%
04:36PM	Purple Innovation: Q4 Earnings Snapshot (Associated Press Finance)
04:10PM	Loading…
04:10PM	Purple (NASDAQ:PRPL) Reports Q4 In Line With Expectations, Stock Jumps 20.6% (StockStory)
04:05PM	Purple Innovation Reports Fourth Quarter and Full Year 2024 Results (PR Newswire)
04:05PM	Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value (PR Newswire)
Mar-12-25 04:05PM	Purple Innovation to Report Fourth Quarter and Full Year 2024 Results on March 13, 2025 (PR Newswire)
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Feb-07-25 04:06AM	3 Reasons to Avoid PRPL and 1 Stock to Buy Instead (StockStory)
Jan-13-25 07:00AM	Purple Innovation Revises Full Year 2024 Guidance; Company Announces Participation in the 2025 ICR Conference (PR Newswire)
Nov-21-24 04:14AM	Home Furnishings Stocks Q3 Teardown: Purple (NASDAQ:PRPL) Vs The Rest (StockStory)
Nov-05-24 12:37PM	Q3 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -12.00%
02:07AM	Loading…
02:07AM	Purple Innovation Inc (PRPL) Q3 2024 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
Nov-04-24 05:25PM	Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates (Zacks)
04:41PM	Purple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q3 Earnings (StockStory)
04:24PM	Purple Innovation: Q3 Earnings Snapshot (Associated Press Finance)
04:05PM	Purple Innovation Reports Third Quarter 2024 Results (PR Newswire)
Nov-03-24 02:08AM	Purple (PRPL) Reports Earnings Tomorrow: What To Expect (StockStory)
Nov-01-24 09:09AM	Purple Innovation Inc (PRPL) Q3 2024: Everything You Need to Know Ahead of Earnings (GuruFocus.com)
Oct-28-24 04:05PM	Purple Innovation to Report Third Quarter 2024 Results on November 4, 2024 (PR Newswire) +6.82%
Sep-06-24 04:17AM	Home Furnishings Stocks Q2 Results: Benchmarking Purple (NASDAQ:PRPL) (StockStory) -5.56%
Aug-22-24 04:05PM	Purple Innovation Announces Consolidation of Manufacturing Operations to Accelerate Growth (PR Newswire) +7.83%
Aug-06-24 08:48AM	Q2 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -8.47%
Aug-05-24 06:10PM	Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates (Zacks) -5.60%
04:09PM	Purple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q2 Earnings (StockStory)
04:05PM	Purple Innovation Reports Second Quarter 2024 Results (PR Newswire)
Aug-04-24 03:01AM	Purple (PRPL) Reports Q2: Everything You Need To Know Ahead Of Earnings (StockStory)
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Jul-29-24 10:00AM	Purple Innovation (PRPL) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release (Zacks)
Jul-25-24 04:05PM	Purple to Report Second Quarter 2024 Results on August 5, 2024 (PR Newswire) +6.72%
Jul-04-24 08:50AM	Home Furnishings Stocks Q1 In Review: Purple (NASDAQ:PRPL) Vs Peers (StockStory)
Jun-29-24 03:07AM	Insider Buying: CEO Robert Demartini Acquires Shares of Purple Innovation Inc (PRPL) (GuruFocus.com)
Jun-04-24 04:05PM	Purple to Participate in Oppenheimer 24th Annual Consumer Growth & E-Commerce Conference (PR Newswire)
May-14-24 10:35AM	Purple Innovation posted 33.1% growth in wholesale, while DTC stayed flat in Q1 (Retail Dive)
May-08-24 12:24PM	Purple Innovation, Inc. (NASDAQ:PRPL) Q1 2024 Earnings Call Transcript (Insider Monkey) -8.93%
06:25AM	Q1 2024 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
03:52AM	Purple Innovation Inc (PRPL) (Q1 2024) Earnings Call Transcript Highlights: Navigating ... (GuruFocus.com)
May-07-24 09:56PM	PRPL Stock Earnings: Purple Innovation Misses EPS, Misses Revenue for Q1 2024 (InvestorPlace)
06:28PM	Purple Innovation Inc Reports Q1 2024 Earnings: A Detailed Financial Analysis (GuruFocus.com)
05:55PM	Purple Innovation (PRPL) Reports Q1 Loss, Lags Revenue Estimates (Zacks)
05:06PM	Purple Innovation: Q1 Earnings Snapshot (Associated Press Finance)
05:05PM	Purple (NASDAQ:PRPL) Misses Q1 Sales Targets (StockStory)
04:05PM	Purple Innovation Reports First Quarter 2024 Results (PR Newswire)
May-06-24 03:06AM	Purple (PRPL) Q1 Earnings: What To Expect (StockStory) +5.59%
May-01-24 06:30AM	Stock Market Crash Warning: Don't Get Caught Holding These 7 Penny Stocks (InvestorPlace)
Apr-30-24 04:05PM	Purple to Report First Quarter 2024 Results on May 7, 2024 (PR Newswire)
Apr-24-24 01:12PM	Stealth Wealth Creators: 7 Overlooked Penny Stocks Ready to Explode (InvestorPlace)
Apr-22-24 02:50AM	Home Furnishings Stocks Q4 Earnings Review: Purple (NASDAQ:PRPL) Shines (StockStory)
Apr-11-24 08:50AM	Fast-paced Momentum Stock Purple Innovation (PRPL) Is Still Trading at a Bargain (Zacks)
Mar-26-24 08:50AM	Why Fast-paced Mover Purple Innovation (PRPL) Is a Great Choice for Value Investors (Zacks)
Mar-23-24 06:00AM	Wall Streets Favorite Penny Stocks? 7 Names That Could Make You Filthy Rich (InvestorPlace)
Mar-14-24 05:32PM	Inducement Grants to Executive Officers (PR Newswire) -9.64%
08:19AM	Purple Innovation, Inc. (NASDAQ:PRPL) Q4 2023 Earnings Call Transcript (Insider Monkey)
Mar-13-24 04:05PM	Purple Innovation to Present at the 36th Annual ROTH Conference (PR Newswire) -18.63%
07:02AM	Q4 2023 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
Mar-12-24 05:34PM	Purple Innovation Inc (PRPL) Faces Challenges Despite Revenue Growth (GuruFocus.com)
05:15PM	Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates (Zacks)
04:22PM	Purple Innovation: Q4 Earnings Snapshot (Associated Press Finance)
04:05PM	Purple Innovation Reports Fourth Quarter and Full Year 2023 Results (PR Newswire)
04:03PM	PURPLE INNOVATION AND TEMPUR SEALY INTERNATIONAL REACH AGREEMENT (PR Newswire)
Feb-27-24 04:05PM	Purple to Report Fourth Quarter and Full Year 2023 Results on March 12, 2024 (PR Newswire) +13.64% +16.00%
Jan-23-24 04:05PM	Purple Innovation Strengthens Balance Sheet, Creating Greater Financial Flexibility to Execute Growth Strategy (PR Newswire) +25.50%
Jan-03-24 04:05PM	Purple Innovation to Present at the 2024 ICR Conference (PR Newswire) -7.98% +9.29%
Dec-04-23 04:05PM	Purple Announces Positive Black Friday/Cyber Monday Weekend Selling Period and Reiterates 2023 Full Year Outlook Ahead of Investor Conferences (PR Newswire) +27.40% +5.96%
Nov-14-23 12:30PM	Purple Introduces Two New Pillows That Offer Deeper Sleep Through Customization and Portability (PR Newswire)
Nov-11-23 12:12PM	Purple Innovation, Inc. (NASDAQ:PRPL) Q3 2023 Earnings Call Transcript (Insider Monkey)
Nov-10-23 09:43AM	Q3 2023 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) -31.15%
Nov-09-23 06:26PM	Purple Innovation: Q3 Earnings Snapshot (Associated Press Finance) -10.73%
04:05PM	Purple Innovation Reports Third Quarter 2023 Results (PR Newswire)
Nov-07-23 09:07AM	Purple Innovation (PRPL) Q3 Earnings Coming Up: What to Expect (Zacks)
Nov-01-23 08:00AM	Purple Innovation and RemWave Announce Partnership (PR Newswire) -13.40%
Oct-24-23 04:05PM	Purple to Report Third Quarter 2023 Results on November 9, 2023 (PR Newswire) -6.35% -13.56%
Sep-27-23 04:05PM	PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER (PR Newswire) +9.27%
Sep-21-23 04:05PM	PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER (PR Newswire) -12.03% -7.24%
Sep-05-23 03:30PM	7 Stocks to Buy Based on Unusual Options Activity (InvestorPlace)
Aug-16-23 08:40AM	Implied Volatility Surging for Purple Innovation (PRPL) Stock Options (Zacks)
Aug-14-23 03:51PM	The 3 Most Undervalued Penny Stocks to Buy Now: August 2023 (InvestorPlace)
Aug-10-23 03:27PM	Why Purple Innovation Stock Was Sinking Today (Motley Fool) -13.19%
09:13AM	Q2 2023 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents)
Aug-09-23 05:40PM	Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates (Zacks) -11.07%
04:27PM	Purple Innovation: Q2 Earnings Snapshot (AP Finance)
04:05PM	Purple Innovation Reports Second Quarter 2023 Results (PR Newswire)
Aug-04-23 11:44AM	Factors Likely to Drive Purple Innovation's (PRPL) Q2 Earnings (Zacks)
Aug-02-23 04:05PM	Purple to Report Second Quarter 2023 Results on August 9, 2023 (PR Newswire)
Jun-15-23 04:09PM	Purple Launches Two New Mobile-Controlled Adjustable Smart Bases (PR Newswire)
Jun-12-23 08:00AM	Purple to Participate in Oppenheimer 23rd Annual Consumer Growth & E-Commerce Conference (PR Newswire)
May-15-23 09:00AM	PURPLE LAUNCHES INNOVATIVE PREMIUM AND LUXE COLLECTIONS FEATURING NINE NEW MATTRESSES (PR Newswire)
May-11-23 09:03AM	Q1 2023 Purple Innovation Inc Earnings Call (Thomson Reuters StreetEvents) +19.20%
May-10-23 05:55PM	Purple Innovation (PRPL) Reports Q1 Loss, Tops Revenue Estimates (Zacks)
04:51PM	Purple Innovation: Q1 Earnings Snapshot (AP Finance)
04:05PM	Purple Innovation Reports First Quarter 2023 Results (PR Newswire)
May-09-23 02:43PM	Why Tempur Sealy's Gain Was Purple Innovation's Pain Today (Motley Fool) -13.71%
May-02-23 05:46PM	/C O R R E C T I O N -- Purple Innovation, Inc./ (PR Newswire)
10:02AM	Purple Innovation (PRPL) May Report Negative Earnings: Know the Trend Ahead of Q1 Release (Zacks)
Apr-21-23 06:35PM	Veon and Purple Innovation Stock Face Action From Activist Investors (Barrons.com)
10:39AM	Top 10 Stocks Activist Investors Are Targeting (Insider Monkey)
Apr-13-23 04:05PM	Purple Innovation Announces Cooperative Framework with Coliseum Capital (Business Wire) +13.39%
Apr-04-23 12:39PM	Lamb Weston (LW) Readies for Q3 Earnings: Things to Note (Zacks)

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. It offers mattresses, bed pillows, seat cushions, mattress protector, and bamboo sheets. The company was founded by Terry V. Pearce and Tony Marion Pearce in 1989 and is headquartered in Lehi, Utah.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
DeMartini Robert	Chief Executive Officer	Jun 28 '24	Buy	1.03	138,834	143,152	663,669	Jun 28 06:14 PM
DeMartini Robert	Chief Executive Officer	Jun 26 '24	Buy	0.98	51,061	50,280	514,730	Jun 28 06:14 PM
DeMartini Robert	Chief Executive Officer	Jun 27 '24	Buy	1.01	10,105	10,224	524,835	Jun 28 06:14 PM
Ulrich George Turner	Principal Accounting Officer	Mar 22 '24	Buy	1.52	4,000	6,061	16,874	Mar 26 08:00 AM

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Purple Innovation Inc

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