HOG

Harley-Davidson Inc

27.87

Sep 11 • 3:59 PM ET +0.91 (3.38%)

27.91

Aftermarket • 7:37 PM ET +0.04 (0.16%)

Consumer Cyclical Recreational Vehicles USA Mid NYSE

Peers: DOO PII BC THO WGO LCII MBUU MCFT JOUT YETI

| Held by: AVUV IJH IJH VTI VB VBR IWM VXF MDY XMHQ

Index	RUT
Market Cap	2.90B
Enterprise Value	3.33B
Income	202.64M
Sales	4.24B
Book/sh	29.70
Cash/sh	18.22
Dividend Est.	0.74 (2.65%)
Dividend TTM	0.74 (2.64%)
Dividend Ex-Date	Sep 15, 2026
Dividend Gr. 3/5Y	4.55% 10.35%
Payout	25.85%
Employees	5500
IPO	Jul 08, 1986

P/E	17.24
Forward P/E	14.37
PEG	10.19
P/S	0.68
P/B	0.94
P/C	1.53
P/FCF	-
EV/EBITDA	7.54
EV/Sales	0.79
Quick Ratio	1.70
Current Ratio	1.90
Debt/Eq	0.74
LT Debt/Eq	0.39
Option/Short	Yes / Yes

EPS (ttm)	1.62
EPS next Y	1.94
EPS next Q	0.46
EPS this Y	-75.32%
EPS next Y	182.69%
EPS next 5Y	1.41%
EPS past 3/5Y	-17.53% 219.23%
Sales past 3/5Y	-8.06% 1.99%
EPS Y/Y TTM	-14.29%
Sales Y/Y TTM	-5.25%
EPS Q/Q	-16.48%
Sales Q/Q	-5.86%
Earnings	Jul 23 BMO
EPS/Sales Surpr.	16.28% -5.41%

Insider Own	1.13%
Insider Trans	3.88%
Inst Own	108.82%
Inst Trans	0.97%
ROA	2.10%
ROE	6.32%
ROIC	4.72%
Gross Margin	26.29%
Oper. Margin	6.24%
Profit Margin	4.78%
SMA20	0.92%
SMA50	4.78%
SMA200	20.66%
Trades

Shs Outstand	104.33M
Shs Float	102.89M
Short Float	17.19%
Short Ratio	7.27
Short Interest	17.69M
52W High	31.25 -10.82%
52W Low	17.09 63.08%
Volatility	3.71% 3.32%
ATR (14)	0.97
RSI (14)	54.91
Beta	1.30
Rel Volume	0.61
Avg Volume	2.43M
Volume	1,489,520

Perf Week	0.72%
Perf Month	7.32%
Perf Quarter	8.28%
Perf Half Y	55.09%
Perf YTD	36.02%
Perf Year	-9.22%
Perf 3Y	-14.40%
Perf 5Y	-24.88%
Perf 10Y	-44.89%
Recom	2.70
Target Price	28.30
Prev Close	26.96
Price	27.87
Change %	3.38%

Date	Action	Analyst	Rating Change	Price Target Change
Jul-20-26	Upgrade	Loop Capital	Hold → Buy	$32
May-19-26	Reiterated	Morgan Stanley	Underweight	$12 → $15
Mar-11-26	Initiated	Wells Fargo	Underweight	$15
Feb-12-26	Reiterated	DA Davidson	Buy	$30 → $25
Nov-25-25	Initiated	Loop Capital	Hold	$21
Nov-10-25	Reiterated	DA Davidson	Buy	$34 → $30
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$25
Aug-25-25	Reiterated	DA Davidson	Buy	$31 → $34
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40

Show Previous Ratings

Sep-11-26 09:26AM	Should You Buy Ford Motor Stock Because It Is Selling Fewer Vehicles At Better Prices? (Trefis)
Sep-03-26 06:15PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Aug-31-26 11:36AM	Ford Motor Is Paying Up Front For A Payoff Management Will Not Yet Promise (Trefis)
Aug-26-26 11:07AM	Forbes ranks top 75 Wisconsin employers, including Harley, Kwik Trip (Milwaukee Journal Sentinel)
Jul-30-26 04:15PM	What F Holders Got Paid While The Stock Fell Behind (Trefis)
07:13AM	Loading…
07:13AM	Ford Motor Stock Can Keep Climbing Without Selling More Vehicles (Trefis)
Jul-23-26 05:01PM	Harley-Davidson Inc (HOG) Q2 2026 Earnings Call Highlights: Navigating Growth Amid Revenue ... (GuruFocus.com)
04:23PM	Harley-Davidson Raises Outlook Despite Missing Q2 Revenue, Shipments Estimates (GuruFocus.com)
12:29PM	Harley-Davidson Stock Slips Despite Stronger Sales of More Affordable Bikes (The Wall Street Journal)
10:50AM	Harley-Davidson raises 2026 outlook after second-quarter earnings beat (NYSE:HOG) (InvestorsHub)
10:26AM	Harley Davidson profit dips as sales climb in US (Milwaukee Journal Sentinel)
10:09AM	Harley-Davidson Q2 2026 earnings: profit falls, guidance raised (Quartz)
07:38AM	Harley-Davidson Raises Outlook on Strong North American Sales (The Wall Street Journal)
07:09AM	Harley-Davidson Misses Revenue Target But Sees Improved Sales (Bloomberg)
07:00AM	Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance (PR Newswire)
06:58AM	Loading…
06:58AM	Harley-Davidson: Q2 Earnings Snapshot (Associated Press)
Jul-16-26 01:14PM	Is Ford Stock A New Engine For Your Portfolio? (Trefis)
Jul-09-26 08:46AM	Harley-Davidson Cut to Junk as S&P Sees 5%--6% 2026 Margin (GuruFocus.com)
Jul-08-26 06:17PM	Harley-Davidsons Credit Ratings Get Cut to Junk By S&P (Bloomberg)
07:23AM	The Cash Machine The Market Put On Sale: Ford (Trefis)
Jul-07-26 06:00PM	Harley-Davidson, Inc. To Report Second Quarter 2026 Results on July 23, 2026 (PR Newswire)
Jul-06-26 12:22PM	Harley-Davidson retaliated against manager for protesting DEI rollback, lawsuit alleges (HR Dive)
Jun-25-26 02:00PM	Third Avenue Value Fund's Strategic Moves: Harley-Davidson Inc. Takes Center Stage (GuruFocus.com)
Jun-17-26 06:01AM	Wisconsin's 6 most iconic, enduring local companies around today (Milwaukee Journal Sentinel)
Jun-12-26 11:30AM	A Struggling Motorcycle Brand Wants to Start a Culture War With Harley-Davidson (The Wall Street Journal)
Jun-11-26 05:00AM	Why Hasbros Gina Goetter sees finance and operations as one role (CFO.com) +5.41%
Jun-10-26 05:57AM	Harley-Davidson to reshore Revolution Max engine production (Manufacturing Dive)
Jun-09-26 09:15AM	Harley-Davidson Announces Return of Revolution Max Production to U.S. Facilities (PR Newswire)
Jun-04-26 03:38PM	Ford CEO sells Harley-Davidson stock making nearly $400,000 (Milwaukee Journal Sentinel)
Jun-03-26 09:44AM	Harley-Davidson anti-DEI campaign revs up over new 'woke' allegations (USA TODAY)
12:06PM	Loading…
Jun-02-26 12:06PM	Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference (PR Newswire)
May-21-26 04:40PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
May-13-26 07:15PM	Third Avenue Management's Strategic Moves: Harley-Davidson Inc. Takes Center Stage (GuruFocus.com)
May-05-26 12:44PM	Harley-Davidson, Inc. Q1 2026 Earnings Call Summary (Moby) +8.19%
11:12AM	Harley-Davidson stock rises as revenue tops estimates despite earnings shortfall (InvestorsHub)
11:03AM	Harley-Davidson Q1 2026 earnings miss as profit plunges (Quartz)
11:03AM	Harley-Davidson's profit plunged 81% even as motorcycle sales rose (Quartz)
09:24AM	Harley-Davidson Has a Plan to Turn Things Around. The Stock Is Up. (Barrons.com)
08:24AM	Harley-Davidson's profit drops sharply, new strategy aims for growth (Milwaukee Journal Sentinel)
07:13AM	Harley-Davidson: Q1 Earnings Snapshot (Associated Press)
07:02AM	Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford (The Wall Street Journal)
07:00AM	Harley-Davidson Delivers First Quarter Financial Results (PR Newswire)
07:00AM	Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth (PR Newswire)
May-04-26 04:06PM	Trump Administration Targets Dismantling of Already-Weakened DEI (Bloomberg) -5.19%
May-01-26 11:03AM	Harley-Davidson is recalling 88,000 motorcycles over a blocked engine air vent (Quartz)
Apr-22-26 11:00AM	Dickies x Harley-Davidson Return with "Built to Outlast" Collection (PR Newswire) -5.52%
Apr-21-26 07:00AM	Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026 (PR Newswire)
Apr-14-26 08:21PM	Bear of the Day: Harley-Davidson (HOG) (Quartz)
05:29PM	Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 (PR Newswire)
Apr-10-26 06:00AM	Harley-Davidson resets brand ahead of growth strategy rollout (Marketing Dive)
Apr-09-26 04:19PM	Harley-Davidson Stock Jumps as Company Reveals Marketing Reset (The Wall Street Journal) +6.24%
11:00AM	HARLEY-DAVIDSON LAUNCHES RIDE (PR Newswire)
Apr-01-26 06:05AM	Wisconsin companies announce nearly 1,000 layoffs in March (Milwaukee Journal Sentinel)
06:05AM	Wisconsin companies announce more than 1,000 layoffs in March (Milwaukee Journal Sentinel)
Mar-25-26 11:15AM	Harley-Davidson Slashing Jobs as Tariffs Erase Profits (IEN)
Mar-23-26 04:51PM	Harley-Davidson cuts jobs as profits fall 26%. Wisconsin impact unknown (Milwaukee Journal Sentinel)
Mar-11-26 09:40AM	Oracle, Nike upgraded: Wall Street's top analyst calls (The Fly)
07:45AM	Here Are Wednesday's Top Wall Street Analyst Research Calls: CrowdStrike, Harley-Davidson, Intuitive Surgical, Medline, Nike, Oracle, Planet Fitness, Vici Properties, and More (24/7 Wall St.)
Mar-06-26 12:45AM	UBS Cuts Harley-Davidson (HOG) Price Target; Morgan Stanley Sees Uneven Consumer Environment (Insider Monkey)
Mar-05-26 08:00AM	Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 700,000,000 5.125 per cent. Guaranteed Notes due 2026 (PR Newswire)
Mar-04-26 11:37PM	3 of Wall Street's Favorite Stocks We Steer Clear Of (StockStory) +5.25%
Mar-03-26 04:00PM	Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference (PR Newswire)
Feb-27-26 09:01AM	Harley-Davidson (HOG) Falls on Revenue Decline and Pricing Pressure (Insider Monkey)
08:00AM	Worried about leaving your kids with probate complications when you die? Avoid putting certain assets in a living trust (Moneywise)
Feb-25-26 06:20PM	Congressman Who Bought Small-Cap Stocks In 2025 Is Back With New 2026 Pick: Here's What He's Buying (Benzinga)
Feb-24-26 11:37PM	3 Small-Cap Stocks We're Skeptical Of (StockStory)
Feb-22-26 11:03PM	Harley-Davidson (HOG): Buy, Sell, or Hold Post Q4 Earnings? (StockStory)
Feb-19-26 10:03AM	Here's What Analysts Are Saying About Harley-Davidson (HOG) Post Earnings (Insider Monkey)
Feb-18-26 10:53AM	C.H. Robinson CEO on AI fears: 'We're the disruptor and not the disrupted' (Yahoo Finance)
10:24AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
06:03AM	Harley-Davidson hit with $67 million in Trump administration tariffs in 2025 (Milwaukee Journal Sentinel)
Feb-17-26 05:20AM	DA Davidson Lowers its Price Target on Harley-Davidson, Inc. (HOG) to $25 and Maintains a Buy Rating (Insider Monkey)
12:33AM	The 5 Most Interesting Analyst Questions From Harley-Davidson's Q4 Earnings Call (StockStory)
Feb-13-26 05:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
10:44AM	How to Approach Harley-Davidson Stock After Q4 Earnings Release? (Zacks)
Feb-12-26 09:36AM	S&P Signals Possible Junk Downgrade as Harley Sales Drop 12% (GuruFocus.com)
Feb-11-26 05:24PM	This iconic American brand's debt may be on the verge of junk status (MarketWatch)
12:31AM	HOG Q4 Deep Dive: Inventory Actions and Dealer Focus Shape 2026 Outlook (StockStory)
Feb-10-26 11:08PM	Harley-Davidson Q4 Earnings Call Highlights (MarketBeat)
04:38PM	Harley-Davidson Earnings Were Bad News Until They Were Good News for the Stock (Barrons.com)
04:02PM	Harley-Davidson Inc (HOG) Q4 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
02:19PM	Harley-Davidson Shares Rebound After 11% Premarket Drop on 2026 Outlook (GuruFocus.com)
12:45PM	Harley-Davidson Reports Weak Q4 On Lower Shipment, Widened Losses (Benzinga)
12:33PM	Can Harley-Davidson Ever Roar Higher Again? (24/7 Wall St.)
11:37AM	Harley-Davidson's New CEO Seeks to Reset Relationship With Dealers (The Wall Street Journal)
11:35AM	Harley-Davidson reports $279 million quarterly loss, motorcycle sales down 26% (Milwaukee Journal Sentinel)
11:34AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
11:15AM	December Retail Sales Came in Flat (Zacks)
11:02AM	Harley Q4 Earnings Miss Expectations, Revenues Fall Y/Y (Zacks)
10:36AM	Retail Sales, Import/Export Prices & Q4 Earnings Hit the Tape (Zacks)
10:30AM	Compared to Estimates, Harley-Davidson (HOG) Q4 Earnings: A Look at Key Metrics (Zacks)
09:56AM	Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why. (Barrons.com)
09:25AM	Paramount sweetens WBD buyout offer, Spotify surges on user growth (Yahoo Finance Video)
08:18AM	Harley-Davidson's (NYSE:HOG) Q4 CY2025 Sales Top Estimates But Stock Drops 11.3% (StockStory)
08:18AM	These Stocks Are Todays Movers: CVS, Spotify, Harley-Davidson, Coca-Cola, TSMC, BP, Datadog, S&P Global, and More (Barrons.com)
08:05AM	Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates (Zacks)
07:47AM	Harley-Davidson Stock Plunges. Guidance Was a Disappointment. (Barrons.com)
07:42AM	Harley-Davidson Loss Widens on Falling Motorcycle Sales (The Wall Street Journal)
07:00AM	Harley-Davidson: Q4 Earnings Snapshot (Associated Press Finance)
07:00AM	Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook (PR Newswire)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

AdvisorMr. Paul J. Krause

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Root Jonathan R	CFO and CCO	Sep 01 '26	Sale	27.46	1,554	42,673	26,292	Sep 02 05:02 PM
Root Jonathan R	Officer	Sep 01 '26	Proposed Sale	27.46	3,113	85,483		Sep 01 04:13 PM
Littleton Gayle	CLO, CCO, CAO & Corp Sec	Aug 11 '26	Buy	26.38	7,500	197,850	7,500	Aug 13 04:37 PM
Krause Paul J	Former Affiliate	Aug 13 '26	Proposed Sale	26.85	3,750	100,687		Aug 13 04:22 PM
Starrs Artie	President & CEO	Aug 10 '26	Buy	25.89	10,000	258,941	25,000	Aug 11 04:20 PM
Root Jonathan R	CFO and CCO	Aug 03 '26	Sale	24.88	1,554	38,664	27,846	Aug 05 04:46 PM
NOVA DANIEL J	Director	Jul 31 '26	Buy	24.57	40,000	982,700	47,605	Aug 03 04:18 PM
Root Jonathan R	Officer	Aug 03 '26	Proposed Sale	24.88	1,554	38,664		Aug 03 04:01 PM
Root Jonathan R	CFO and CCO	Jul 01 '26	Sale	24.44	1,554	37,980	29,400	Jul 06 04:31 PM
Root Jonathan R	Officer	Jul 01 '26	Proposed Sale	24.44	1,554	37,980		Jul 01 04:12 PM
FARLEY JR JAMES D	CEO	Jun 04 '26	Proposed Sale	24.25	16,205	392,971		Jun 04 02:10 PM
Root Jonathan R	CFO and CCO	Jun 01 '26	Sale	23.87	1,554	37,094	30,954	Jun 03 04:16 PM
Root Jonathan R	Officer	Jun 01 '26	Proposed Sale	23.87	1,554	37,094		Jun 01 04:07 PM
Root Jonathan R	CFO and CCO	May 19 '26	Sale	24.21	1,554	37,622	32,508	May 21 04:42 PM
Root Jonathan R	Officer	May 19 '26	Proposed Sale	24.21	1,554	37,622		May 19 04:01 PM
Sylvester Maryrose	Director	May 14 '26	Option Exercise	0.00	6,015	0	27,890	May 18 04:26 PM
Masood Rafeh	Director	May 14 '26	Option Exercise	0.00	6,015	0	13,495	May 18 04:25 PM
Golston Allan C.	Director	May 14 '26	Option Exercise	0.00	3,008	0	7,310	May 18 04:24 PM
Flees Lori Ann	Director	May 14 '26	Option Exercise	0.00	6,015	0	17,223	May 18 04:23 PM
FARLEY JR JAMES D	Director	May 14 '26	Option Exercise	0.00	6,015	0	22,220	May 18 04:22 PM
Alstead Troy	Director	May 14 '26	Option Exercise	0.00	6,015	0	41,249	May 18 04:20 PM
Krause Paul J	Chief Legal Officer	May 11 '26	Sale	26.00	1,564	40,664	30,012	May 13 08:38 PM
Krause Paul J	Officer	May 11 '26	Proposed Sale	26.00	1,564	40,664		May 11 04:13 PM
Do Charles	Sr. Vice President, HDFSI	Mar 12 '26	Sale	18.09	4,241	76,741	183	Mar 16 06:13 PM
Do Charles	Officer	Mar 12 '26	Proposed Sale	18.10	4,241	76,741		Mar 12 04:15 PM
Flees Lori Ann	Director	Mar 09 '26	Buy	18.89	4,000	75,546	11,208	Mar 09 04:32 PM
Starrs Artie	President & CEO	Mar 09 '26	Buy	19.10	15,000	286,500	15,000	Mar 09 04:32 PM
Masood Rafeh	Director	Feb 27 '26	Buy	18.00	2,775	49,950	7,480	Mar 02 07:22 PM
FARLEY JR JAMES D	Director	Feb 25 '26	Sale	18.71	6,454	120,780	16,205	Feb 26 04:34 PM
FARLEY JR JAMES D	Director	Feb 25 '26	Proposed Sale	19.26	6,454	124,305		Feb 25 12:40 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '26	Option Exercise	0.00	1,074	0	16,024	Feb 09 06:07 PM
Termaat Tori	Chief Human Resources Officer	Feb 06 '26	Option Exercise	0.00	3,143	0	16,594	Feb 09 06:07 PM
Termaat Tori	Chief Human Resources Officer	Feb 05 '26	Option Exercise	0.00	1,515	0	14,244	Feb 09 06:07 PM
Root Jonathan R	CFO and CCO	Feb 09 '26	Option Exercise	0.00	1,186	0	32,431	Feb 09 06:06 PM
Root Jonathan R	CFO and CCO	Feb 06 '26	Option Exercise	0.00	9,980	0	34,245	Feb 09 06:06 PM
Root Jonathan R	CFO and CCO	Feb 05 '26	Option Exercise	0.00	3,168	0	25,362	Feb 09 06:06 PM
Krause Paul J	Chief Legal Officer	Feb 09 '26	Option Exercise	0.00	1,590	0	30,333	Feb 09 06:05 PM
Krause Paul J	Chief Legal Officer	Feb 06 '26	Option Exercise	0.00	4,802	0	31,178	Feb 09 06:05 PM
Krause Paul J	Chief Legal Officer	Feb 05 '26	Option Exercise	0.00	2,243	0	27,550	Feb 09 06:05 PM
Koval Glen	SVP Motorcycle Development	Feb 09 '26	Option Exercise	0.00	968	0	12,715	Feb 09 06:04 PM
Koval Glen	SVP Motorcycle Development	Feb 06 '26	Option Exercise	0.00	3,929	0	13,213	Feb 09 06:04 PM
Koval Glen	SVP Motorcycle Development	Feb 05 '26	Option Exercise	0.00	1,366	0	9,794	Feb 09 06:04 PM
Do Charles	Sr. Vice President, HDFSI	Feb 06 '26	Option Exercise	0.00	5,214	0	6,361	Feb 09 06:03 PM
Do Charles	Sr. Vice President, HDFSI	Feb 05 '26	Option Exercise	0.00	1,535	0	1,718	Feb 09 06:03 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 09 '26	Option Exercise	0.00	398	0	1,512	Feb 09 06:02 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 06 '26	Option Exercise	0.00	1,097	0	1,486	Feb 09 06:02 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 05 '26	Option Exercise	0.00	590	0	590	Feb 09 06:02 PM
Mansfield Luke Christopher	Chief Commercial Officer	Nov 20 '25	Sale	23.21	11,500	266,954	12,055	Nov 24 04:20 PM
Mansfield Luke Christopher	Officer	Nov 20 '25	Proposed Sale	23.21	11,500	266,954		Nov 20 04:26 PM
Do Charles	Sr. Vice President, HDFSI	Oct 31 '25	Option Exercise	0.00	4,655	0	5,802	Nov 12 04:15 PM
Do Charles	Sr. Vice President, HDFSI	Nov 07 '25	Sale	25.51	4,136	105,509	183	Nov 12 04:15 PM
Do Charles	Officer	Nov 07 '25	Proposed Sale	25.51	4,136	105,530		Nov 07 04:11 PM

Open in Screener

TDUP

ThredUp Inc

2.61

Sep 11 • 3:59 PM ET +0.01 (0.38%)

2.62

Aftermarket • 7:30 PM ET +0.01 (0.38%)

Consumer Cyclical Internet Retail USA Small NASD

Peers: EBAY ETSY W AMZN CHWY GRPN CARG CARS TGT WMT

| Held by: VTI IWM VXF FESM VTWO IWO IWO VCR ONLN XRT

Index	RUT
Market Cap	342.78M
Enterprise Value	340.67M
Income	-22.23M
Sales	334.30M
Book/sh	0.46
Cash/sh	0.40
Dividend Est.	-
Dividend TTM	-
Dividend Ex-Date	-
Dividend Gr. 3/5Y	- -
Payout	-
Employees	2132
IPO	Mar 26, 2021

P/E	-
Forward P/E	-
PEG	-
P/S	1.03
P/B	5.64
P/C	6.50
P/FCF	212.91
EV/EBITDA	-
EV/Sales	1.02
Quick Ratio	0.99
Current Ratio	0.99
Debt/Eq	0.83
LT Debt/Eq	0.74
Option/Short	Yes / Yes

EPS (ttm)	-0.17
EPS next Y	-0.11
EPS next Q	-0.05
EPS this Y	1.28%
EPS next Y	35.66%
EPS next 5Y	28.82%
EPS past 3/5Y	43.57% 20.31%
Sales past 3/5Y	2.53% 10.81%
EPS Y/Y TTM	64.75%
Sales Y/Y TTM	15.58%
EPS Q/Q	-6.28%
Sales Q/Q	16.88%
Earnings	Aug 05 AMC
EPS/Sales Surpr.	-67.79% 0.47%

Insider Own	20.86%
Insider Trans	-2.00%
Inst Own	82.50%
Inst Trans	4.98%
ROA	-12.93%
ROE	-36.76%
ROIC	-21.05%
Gross Margin	75.33%
Oper. Margin	-6.68%
Profit Margin	-6.65%
SMA20	-4.81%
SMA50	-42.08%
SMA200	-47.80%
Trades

Shs Outstand	110.97M
Shs Float	103.94M
Short Float	17.97%
Short Ratio	7.87
Short Interest	18.68M
52W High	11.16 -76.61%
52W Low	2.48 5.24%
Volatility	5.02% 5.52%
ATR (14)	0.21
RSI (14)	29.55
Beta	2.09
Rel Volume	0.77
Avg Volume	2.37M
Volume	1,822,483

Perf Week	-2.25%
Perf Month	-15.26%
Perf Quarter	-47.38%
Perf Half Y	-26.69%
Perf YTD	-59.15%
Perf Year	-76.10%
Perf 3Y	-25.00%
Perf 5Y	-85.78%
Perf 10Y	-
Recom	1.29
Target Price	7.24
Prev Close	2.60
Price	2.61
Change %	0.38%

Date	Action	Analyst	Rating Change	Price Target Change
May-05-26	Reiterated	Telsey Advisory Group	Outperform	$9 → $7
Apr-06-26	Initiated	TD Cowen	Buy	$5
Mar-03-26	Reiterated	Telsey Advisory Group	Outperform	$12 → $9
Oct-30-25	Initiated	Roth Capital	Buy	$11
Aug-05-25	Reiterated	Telsey Advisory Group	Outperform	$9 → $12
Jul-29-25	Reiterated	Telsey Advisory Group	Outperform	$7 → $9
Jul-21-25	Initiated	Northland Capital	Outperform	$9
May-06-25	Reiterated	Telsey Advisory Group	Outperform	$6 → $7
Apr-28-25	Reiterated	Telsey Advisory Group	Outperform	$3 → $6
Jan-15-25	Reiterated	Telsey Advisory Group	Outperform	$2 → $3
Oct-23-24	Resumed	Needham	Hold
May-07-24	Reiterated	Telsey Advisory Group	Outperform	$4 → $3
Jul-22-22	Downgrade	Piper Sandler	Overweight → Neutral	$12 → $3.50
Jul-21-22	Initiated	KeyBanc Capital Markets	Sector Weight
Jun-30-22	Initiated	Raymond James	Outperform	$7
Apr-25-22	Resumed	Goldman	Neutral	$11 → $10
Mar-18-22	Initiated	Jefferies	Buy	$13
Mar-01-22	Reiterated	Telsey Advisory Group	Outperform	$32 → $19
Nov-23-21	Initiated	Guggenheim	Buy	$25
Nov-09-21	Reiterated	Piper Sandler	Overweight	$33 → $34

Show Previous Ratings

Sep-09-26 04:05PM	ThredUp to Participate in Goldman Sachs and Wells Fargo Conferences (GlobeNewswire)
Sep-02-26 03:42PM	How To Cash In on the Gen Z Thrift-Shopping Boom Right Now (MoneyLion) +7.54%
Aug-26-26 04:00PM	Brands See Resale as a Policy Solution, But Struggle to Integrate It Into Their Business (Sourcing Journal)
Aug-25-26 04:10PM	ThredUp Releases Fifth Annual Impact Report (GlobeNewswire)
Aug-06-26 03:00AM	Fashions biggest brands spent years letting eBay and Depop resell their clothes. Now, they want the money (Fortune) -50.48%
04:05PM	Loading…
Aug-05-26 04:05PM	ThredUp Announces Second Quarter 2026 Results (GlobeNewswire)
Jul-20-26 05:06PM	Fashion Apparel Resale Market Goes Mainstream (Sourcing Journal)
Jul-08-26 04:05PM	ThredUp to Report Second Quarter 2026 Financial Results on August 5, 2026 (GlobeNewswire)
Jun-09-26 01:55PM	With Direct Listing, ThredUp is Letting the Seller Call the Shots (Sourcing Journal)
09:00AM	ThredUp Launches Direct Listing, Bringing Peer-to-Peer Selling to Its Marketplace (GlobeNewswire)
Jun-01-26 03:46PM	Footwear Firms at Forefront of Demand for Circularity Policy Overhaul (Footwear News)
May-26-26 07:20AM	Nearly 70 fashion and textile orgs ask governments to support resale and repair (ESG Dive)
May-22-26 05:30AM	H&M, Primark, Vinted back campaign to scale resale economy (Just Style)
May-21-26 09:01AM	Can Policy Rescue Circular Fashion From Its Economic Trap? (Sourcing Journal)
May-20-26 04:05PM	ThredUp to Participate in TD Cowen and William Blair Investor Conferences (GlobeNewswire) +5.93%
08:31AM	Loading…
May-15-26 08:31AM	Department stores losing market share to resale (Retail Dive)
May-08-26 08:22AM	The Weekly Closeout: ThredUps revenue jump and the interview that shook retail (Retail Dive)
May-06-26 09:15AM	ThredUp Doubles Down on Resale-as-a-Service (RaaS); Appoints Strategic Advisory Board to Scale Universal Recommerce Layer (GlobeNewswire)
May-04-26 08:26PM	ThredUp Inc. Q1 2026 Earnings Call Summary (Moby) +14.65%
04:05PM	ThredUp Announces First Quarter 2026 Results (GlobeNewswire)
Apr-06-26 04:05PM	ThredUp to Report First Quarter 2026 Financial Results on May 4, 2026 (GlobeNewswire) +8.93%
09:54AM	Netflix upgraded, Carvana downgraded: Wall Street's top analyst calls (The Fly)
Apr-03-26 04:32PM	ThredUp: U.S. resale apparel to hit $78.8M by 2030; 10 most shopped resale brands (Chain Store Age)
07:25AM	US resale market expected to surpass $78B by 2030 (Retail Dive)
Apr-02-26 06:54AM	ThredUps 2026 Resale Report Sees Secondhand Hitting $393B by 2030 (WWD)
06:00AM	ThredUps 14th Annual Resale Report Reveals New Era of Structural Competition and AI-Driven Discovery (Business Wire)
Mar-10-26 01:15PM	10 Common Household Items You Should Sell First During A Recession (Money Digest)
Mar-04-26 11:20AM	ThredUp Q4 Earnings In Line With Estimates, Revenues Up 18% Y/Y (Zacks)
05:37AM	Is ThredUp Inc. (TDUP) One of the Best NASDAQ Penny Stocks to Buy According to Analysts? (Insider Monkey)
Mar-03-26 01:05PM	Why ThredUp (TDUP) Stock Is Nosediving (StockStory) -23.35%
08:30AM	Loading…
08:30AM	ThredUp Inc. Q4 2025 Earnings Call Summary (Moby)
12:01AM	ThredUp Inc (TDUP) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Strategic ... (GuruFocus.com)
Mar-02-26 07:27PM	ThredUp Q4 Earnings Call Highlights (MarketBeat)
04:40PM	ThredUp (NASDAQ:TDUP) Beats Expectations in Strong Q4 CY2025 (StockStory)
04:04PM	ThredUp Announces Fourth Quarter and Full Year 2025 Results (GlobeNewswire)
09:00AM	ThredUp (TDUP) Stock Price Declined Despite Strong Fundamentals (Insider Monkey)
Feb-28-26 10:03PM	ThredUp (TDUP) To Report Earnings Tomorrow: Here Is What To Expect (StockStory)
Feb-22-26 11:36PM	3 Stocks Under $10 We're Skeptical Of (StockStory)
Feb-09-26 11:37PM	3 of Wall Street's Favorite Stocks We Approach with Caution (StockStory) +6.30% -5.35%
Feb-03-26 11:01PM	ThredUp (TDUP): Buy, Sell, or Hold Post Q3 Earnings? (StockStory)
Feb-02-26 04:05PM	ThredUp to Report Fourth Quarter and Full Year 2025 Financial Results on March 2, 2026 (GlobeNewswire)
Jan-20-26 10:35PM	Q3 Earnings Highlights: ThredUp (NASDAQ:TDUP) Vs The Rest Of The Apparel and Accessories Stocks (StockStory)
Jan-01-26 11:31PM	1 Russell 2000 Stock Worth Your Attention and 2 We Turn Down (StockStory)
Dec-29-25 11:04AM	ThredUp Stock Gained 340% in 2025. Is There Still Room to Run in 2026? (Barchart)
Dec-28-25 11:34PM	1 Small-Cap Stock with Promising Prospects and 2 We Ignore (StockStory)
Dec-26-25 01:19PM	Discounters and Resale Platforms Lead the Retail Pack in Resilient Holiday Season (Barrons.com)
Dec-10-25 11:32PM	3 Unprofitable Stocks We're Skeptical Of (StockStory)
Dec-04-25 11:34PM	1 Volatile Stock to Own for Decades and 2 We Avoid (StockStory) +9.82%
12:04AM	Jim Cramer on ThredUp: "I Don't Feel Comfortable Recommending This One" (Insider Monkey)
Dec-03-25 04:43PM	3 Stocks You'll Wish You Bought Before 2026 (MarketBeat) +7.30%
Dec-01-25 11:36PM	1 of Wall Street's Favorite Stock to Consider Right Now and 2 That Underwhelm (StockStory)
Nov-26-25 09:46AM	More Americans Are Turning To Thrift Shops To Buy Clothing, With Gen Z Leading The Way (Benzinga)
Nov-23-25 11:33PM	3 Consumer Stocks Walking a Fine Line (StockStory)
07:02AM	Will ThredUp's (TDUP) Resale Marketplace Maintain Its Momentum After 400% Rally? (Insider Monkey)
Nov-19-25 11:32PM	1 Growth Stock with All-Star Potential and 2 Facing Headwinds (StockStory)
Nov-17-25 04:05PM	ThredUp Appoints Financial Governance Leader Kelly Bodnar Battles to Board of Directors and Audit Committee Chair (Business Wire)
Nov-10-25 12:31AM	ThredUp's Q3 Earnings Call: Our Top 5 Analyst Questions (StockStory)
Nov-04-25 08:45AM	TDUP Q3 Deep Dive: AI-Powered Personalization, Peer-to-Peer Launch, and Marketplace Expansion (StockStory) -7.53%
07:06AM	ThredUps next big growth opportunity is peer-to-peer selling (Retail Dive)
12:01AM	ThredUp Inc (TDUP) Q3 2025 Earnings Call Highlights: Record Revenue Growth and Strategic Expansions (GuruFocus.com)
Nov-03-25 05:28PM	ThredUp (NASDAQ:TDUP) Delivers Strong Q3 Numbers (StockStory)
04:05PM	ThredUp Announces Third Quarter 2025 Results (GlobeNewswire)
01:16PM	Why ThredUp (TDUP) Stock Is Falling Today (StockStory)
Nov-01-25 11:01PM	Earnings To Watch: ThredUp (TDUP) Reports Q3 Results Tomorrow (StockStory)
Oct-31-25 09:26AM	Earnings To Watch: ThredUp Inc (TDUP) Reports Q3 2025 Result (GuruFocus.com)
08:16AM	Do You Believe in the Upside Potential of ThredUp (TDUP)? (Insider Monkey)
Oct-30-25 09:40AM	Meta downgraded, Coinbase upgraded: Wall Street's top analyst calls (The Fly)
Oct-20-25 07:31AM	Will shoppers turn to secondhand for value this holiday? (Retail Dive)
Oct-17-25 12:31AM	3 Russell 2000 Stocks That Fall Short (StockStory)
Oct-16-25 09:15AM	ThredUp Report Reveals 40% of Holiday Budgets Will Go to Secondhand Gifts (Business Wire)
Oct-12-25 11:34PM	Apparel and Accessories Stocks Q2 Recap: Benchmarking ThredUp (NASDAQ:TDUP) (StockStory)
Oct-08-25 12:34AM	3 Volatile Stocks We Find Risky (StockStory)
Oct-07-25 04:05PM	ThredUp to Report Third Quarter 2025 Financial Results on November 3, 2025 (GlobeNewswire)
12:32AM	3 Stocks Under $10 We Find Risky (StockStory)
Oct-06-25 08:00AM	Small Stocks Shoot Higher Here Are 7 Up The Most (Investor's Business Daily)
Oct-01-25 03:00PM	If AI Doesnt Solve a Problem, Its Not Worth Considering (Sourcing Journal) -5.19%
Sep-22-25 01:17PM	ThredUp Launches Rebrand, Supported by More AI Tools (Sourcing Journal)
Sep-19-25 12:36AM	3 of Wall Street's Favorite Stocks We Find Risky (StockStory)
Sep-18-25 11:41AM	Why ThredUp (TDUP) Stock Is Up Today (StockStory)
12:33AM	3 Consumer Stocks That Fall Short (StockStory)
Sep-16-25 08:26AM	Optimist Fund's Investment Thesis for ThredUp (TDUP) is Paying Off (Insider Monkey) -5.56%
Sep-03-25 04:05PM	ThredUp to Participate in Wells Fargo Conference (GlobeNewswire) +10.89%
Sep-02-25 02:26PM	Why ThredUp (TDUP) Shares Are Trading Lower Today (StockStory)
Aug-25-25 12:08AM	ThredUp (TDUP) Forecasts 25% Q3 Revenue Growth as Q2 Results Impress (Insider Monkey)
Aug-13-25 12:06AM	3 Reasons to Avoid TDUP and 1 Stock to Buy Instead (StockStory)
Aug-12-25 11:05PM	The 5 Most Interesting Analyst Questions From ThredUp's Q2 Earnings Call (StockStory)
10:56PM	TDUP Q2 Deep Dive: Marketplace Flywheel and AI Investments Drive Buyer Growth (StockStory)
02:48PM	Impact and Profit Go Hand-in-hand, ThredUp Impact Report Finds (WWD)
Aug-11-25 04:29PM	Impact and Profit Go Hand-in-Hand, ThredUp Impact Report Finds (Sourcing Journal)
09:30AM	ThredUp Releases Fourth Annual Impact Report (Business Wire)
Aug-06-25 02:11PM	Seller Experience Is ThredUps Next Frontier for AI (Sourcing Journal)
Aug-05-25 12:41PM	Why Is ThredUp (TDUP) Stock Rocketing Higher Today (StockStory) +5.68%
03:04AM	ThredUp Inc (TDUP) Q2 2025 Earnings Call Highlights: Strong Revenue Growth and AI-Driven Success (GuruFocus.com)
Aug-04-25 08:05PM	ThredUp Gains Shoppers Weary of Economic Uncertainty (The Wall Street Journal) +14.29%
05:36PM	Hims & Hers, ThredUp, MercadoLibre: After-hours trending stocks (Yahoo Finance Video)
04:34PM	ThredUp's (NASDAQ:TDUP) Q2: Strong Sales, Stock Soars (StockStory)
04:05PM	ThredUp Announces Second Quarter 2025 Results (GlobeNewswire)
Aug-02-25 11:04PM	ThredUp (TDUP) Q2 Earnings: What To Expect (StockStory)
Jul-31-25 10:00AM	Analysts Estimate Krispy Kreme (DNUT) to Report a Decline in Earnings: What to Look Out for (Zacks) +9.69%
Jul-29-25 03:26PM	ThredUp, PlayStudios, Genesco, VF Corp, and Under Armour Shares Are Falling, What You Need To Know (StockStory)

thredUP, Inc. operates as an online clothing resale platform for apparel, shoes, and accessories. The firm's brands include J.Crew, Ann Taylor, Banana Republic, Lululemon Athletica, Talbots, and Madewell. It operates through the United States and Others geographical segments. The company was founded by James Reinhart, Chris Homer, and Oliver Lubin in January 2009 and is headquartered in Oakland, CA.

Co-FounderMr. James G. Reinhart

Co-Founder & COOMr. Christopher Homer

Chief Financial OfficerMr. Graden Sean Sobers

Chief Product & Technology OfficerMr. Daniel Demeyere

Senior Director of Investor Relations & Strategic FinanceMs. Lauren Marie Frasch

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Homer Christopher	Chief Operating Officer	Sep 01 '26	Option Exercise	0.00	122,495	0	1,412,223	Sep 02 06:43 PM
Homer Christopher	Chief Operating Officer	Sep 02 '26	Sale	2.58	60,230	155,466	1,363,358	Sep 02 06:43 PM
James G Reinhart	Officer	Sep 02 '26	Proposed Sale	2.58	171,062	441,544		Sep 02 06:41 PM
Christopher Homer	Officer	Sep 02 '26	Proposed Sale	2.58	60,230	155,465		Sep 02 06:41 PM
Sean Sobers	Officer	Sep 02 '26	Proposed Sale	2.58	44,559	115,015		Sep 02 06:40 PM
Reinhart James G.	Chief Executive Officer	Sep 01 '26	Option Exercise	0.00	330,649	0	1,724,171	Sep 02 06:32 PM
Reinhart James G.	Chief Executive Officer	Sep 02 '26	Sale	2.58	171,062	441,545	1,612,505	Sep 02 06:32 PM
Sobers Sean	Chief Financial Officer	Sep 01 '26	Option Exercise	0.00	86,110	0	649,578	Sep 02 06:31 PM
Sobers Sean	Chief Financial Officer	Sep 02 '26	Sale	2.58	44,559	115,016	613,503	Sep 02 06:31 PM
Homer Christopher	Chief Operating Officer	Jun 01 '26	Option Exercise	0.00	122,495	0	1,350,273	Jun 03 04:33 PM
Homer Christopher	Chief Operating Officer	Jun 02 '26	Sale	4.43	61,578	273,068	1,301,843	Jun 03 04:33 PM
Reinhart James G.	Chief Executive Officer	Jun 01 '26	Option Exercise	0.00	330,649	0	1,566,490	Jun 03 04:32 PM
Reinhart James G.	Chief Executive Officer	Jun 02 '26	Sale	4.43	174,908	775,641	1,454,823	Jun 03 04:32 PM
Sobers Sean	Chief Financial Officer	Jun 01 '26	Option Exercise	0.00	86,109	0	608,299	Jun 03 04:32 PM
Sobers Sean	Chief Financial Officer	Jun 02 '26	Sale	4.43	45,554	202,007	572,523	Jun 03 04:32 PM
Christopher Homer	Officer	Jun 02 '26	Proposed Sale	4.43	61,578	272,791		Jun 02 06:58 PM
James G. Reinhart	Officer	Jun 02 '26	Proposed Sale	4.43	174,908	774,842		Jun 02 06:57 PM
Sean Sobers	Officer	Jun 02 '26	Proposed Sale	4.43	45,554	201,804		Jun 02 06:57 PM
Nakache Patricia	Director	Mar 10 '26	Buy	3.73	13,157	49,076	14,017	Mar 10 06:24 PM
James G. Reinhart	Officer	Mar 03 '26	Proposed Sale	3.82	215,338	822,656		Mar 03 07:56 PM
Christopher Homer	Officer	Mar 03 '26	Proposed Sale	3.82	69,741	266,432		Mar 03 07:56 PM
Sean Sobers	Officer	Mar 03 '26	Proposed Sale	3.82	56,504	215,862		Mar 03 07:55 PM
Homer Christopher	Chief Operating Officer	Mar 03 '26	Sale	3.82	69,741	266,432	1,274,906	Mar 03 07:46 PM
Reinhart James G.	Chief Executive Officer	Mar 03 '26	Sale	3.82	215,338	822,656	876,320	Mar 03 07:45 PM
Sobers Sean	Chief Financial Officer	Mar 03 '26	Sale	3.82	56,504	215,862	555,254	Mar 03 07:45 PM
Homer Christopher	Chief Operating Officer	Dec 01 '25	Option Exercise	0.00	151,987	0	1,239,955	Dec 02 07:59 PM
Homer Christopher	Chief Operating Officer	Dec 02 '25	Sale	7.42	68,358	507,326	1,170,567	Dec 02 07:59 PM
Reinhart James G.	Chief Executive Officer	Dec 01 '25	Option Exercise	0.00	385,847	0	818,510	Dec 02 07:58 PM
Reinhart James G.	Chief Executive Officer	Dec 02 '25	Sale	7.42	198,690	1,474,598	626,001	Dec 02 07:58 PM
Sobers Sean	Chief Financial Officer	Dec 01 '25	Option Exercise	0.00	99,458	0	538,953	Dec 02 07:58 PM
Sobers Sean	Chief Financial Officer	Dec 02 '25	Sale	7.42	51,220	380,134	495,336	Dec 02 07:58 PM
JAMES G REINHART	Officer	Dec 02 '25	Proposed Sale	7.42	198,690	1,474,597		Dec 02 06:59 PM
Christopher Homer	Officer	Dec 02 '25	Proposed Sale	7.42	68,358	507,325		Dec 02 06:59 PM
Sean Sobers	Officer	Dec 02 '25	Proposed Sale	7.42	51,220	380,134		Dec 02 06:58 PM
Reinhart James G.	Chief Executive Officer	Nov 07 '25	Sale	7.93	379,826	3,012,780	573,851	Nov 07 06:57 PM
Reinhart James G.	Chief Executive Officer	Nov 07 '25	Sale	7.95	200,000	1,589,840	0	Nov 07 06:57 PM
JAMES G REINHART	Officer	Nov 07 '25	Proposed Sale	7.93	379,826	3,012,780		Nov 07 04:44 PM
JAMES REINHART & MICHELE REINH	Officer	Nov 07 '25	Proposed Sale	7.95	200,000	1,589,840		Nov 07 04:42 PM
NOVA DANIEL J	Director	Nov 05 '25	Buy	8.04	65,000	522,301	368,930	Nov 06 09:06 AM

HOG

Harley-Davidson Inc

TDUP

ThredUp Inc

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