Adobe Partners with Premier League to Enhance Fan Engagement with AI, Creativity Tools

Adobe Inc. (NASDAQ:ADBE) is one of the best growth stocks to buy and hold for 3 years. The English Premier League recently solidified its commitment to enhancing fan engagement through AI through deals with both Adobe and Microsoft Inc. (NASDAQ:MSFT). These partnerships offer advanced AI-powered tools and personalized digital experiences to the Premier League’s massive global fan base.

On July 9, at Adobe Summit London, Adobe and the Premier League announced a multi-year partnership designating Adobe as the Premier League’s Official Creativity Partner and Official Digital Fan Experience Partner. The collaboration will use Adobe’s creativity, marketing, and AI technology, including Adobe Express and Firefly GenAI, to transform the fan experience.

Fans will be able to use Firefly to design unique badges and kits for their Fantasy Premier League teams and create social media content using Premier League templates. Adobe’s marketing and data platforms will enable the Premier League to gain a deeper understanding of its 1.8 billion global fans.

Adobe Inc. (NASDAQ:ADBE) is a technology company that operates through 3 segments: Digital Media, Digital Experience, and Publishing and Advertising.

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Disclosure: None. This article is originally published at Insider Monkey.