Booking Holdings Inc. (BKNG) Bets on AI to Fuel Next Phase of Travel Innovation

We recently compiled a list of the 13 Best Major Stocks to Invest in Now. Booking Holdings Inc. stands second on our list.

Booking Holdings Inc. (NASDAQ:BKNG), the parent company of Booking.com, Priceline, Agoda, Kayak, and OpenTable, reported strong Q2 2025 results, with revenue up 16% year-over-year to $6.8 billion and adjusted EBITDA rising 28% to $2.4 billion. Room nights grew 8%, and gross bookings increased 13% to $46.7 billion, driven largely by international demand, particularly from affluent Asian travelers. Alternative accommodations saw faster growth than overall room nights, now accounting for 37% of total bookings, supported by an 8% increase in listings to 8.4 million. Mobile bookings also surpassed 50% of total reservations, reflecting growing user preference for direct digital engagement.

To maintain momentum, Booking Holdings Inc. (NASDAQ:BKNG) is investing heavily in AI and technology to personalize and streamline travel planning. Initiatives include a voice-enabled assistant for Priceline, AI tools for Kayak.ai, and automated customer service agents for OpenTable. These tools are aimed at enhancing user experience and reducing reliance on third-party channels. Despite a slowdown in U.S. travel spending, the corporation continues to perform well in European and Asian markets, supported by direct booking and social media strategies.

Looking forward, Booking Holdings Inc. (NASDAQ:BKNG) expects a modest deceleration in Q3, with projected revenue growth of 7–9% and room nights up 3.5–5.5%, citing macroeconomic and geopolitical headwinds. However, the business raised its full-year guidance, anticipating low double-digit revenue growth and mid-teens EBITDA gains, driven by strong alternative accommodation performance and its integrated “connected trip” strategy.

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