Celsius Holdings, Inc. (CELH): A Bull Case Theory

We came across a bullish thesis on Celsius Holdings, Inc. on TickerTrends Research’s Substack by TickerTrends. In this article, we will summarize the bulls’ thesis on CELH. Celsius Holdings, Inc.'s share was trading at $42.74 as of August 6^th. CELH’s trailing and forward P/E were 129.52 and 57.80, respectively according to Yahoo Finance.

Celsius Holdings’ (NASDAQ: CELH) acquisition of Alani Nu, which closed on April 1, 2025, is set to make Q2 2025 a pivotal quarter as it marks the first time consolidated results will reflect Alani’s sales. TickerTrends forecasts $239.12M in Q2 revenue for Alani Nu, implying a 64% YoY growth and pushing CELH’s combined market share above 17%. Yet, the market remains uncertain, largely due to differing revenue recognition methodologies—Alani books revenue on delivery (GAAP), while Circana tracks consumer scans at registers—creating a consistent disconnect between scanner data and reported sales. Complicating matters, Alani Nu’s business model heavily depends on Limited-Time Offerings (LTOs), which cause spikes not always mirrored in scanner data.

TickerTrends' forecast leans on alternative data signals: search traffic to Alani Nu’s website surged from February through June, topping 430,000 monthly visits—a 27% MoM increase—indicating heightened brand engagement. This correlates well with scanner data trends shown in Celsius’ Q1 results, which noted consistent sequential sales growth. Additionally, the release of high-performing LTOs like Sherbet Swirl and Cotton Candy in Q2—both showing strong search and sell-through momentum—should materially boost reported revenue.

Social media is another key factor: user-generated content and brand mentions have doubled since December, with TikTok and Instagram followings surging. This viral traction fuels in-store demand and repeat engagement. While it remains difficult to precisely quantify Q2 revenue due to accounting complexity and lack of prior standalone benchmarks, TickerTrends’ data suggests significant organic growth and sales momentum, offering a clear directional edge for enterprise investors navigating this transitional period.

Previously, we covered a bullish thesis on Celsius Holdings, Inc. by One-Hovercraft-1935 in May 2025, which highlighted strong brand equity, international growth, and strategic acquisitions like Alani Nu. The company’s stock has appreciated ~10% since. This is because demand held firm despite disruptions. TickerTrends shares a similar view but emphasizes Alani Nu’s Q2 upside using alternative data signals.

Celsius Holdings, Inc. is not on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 47 hedge fund portfolios held CELH at the end of the first quarter which was 33 in the previous quarter. While we acknowledge the potential of CELH as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.