Starbucks Corporation (NASDAQ:SBUX) is one of the stocks in focus in the game plan Jim Cramer shared. Cramer said that he thinks the company’s quarter could be a “little stronger than expected.” He commented:
“So what do we have? We have Starbucks, and I think that could be a little stronger than expected, not a lot, but I also believe the humility of Brian Niccol will be the order of the day. I don’t expect a lot of great commentary.”
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Starbucks Corporation (NASDAQ:SBUX) sells coffee, tea, and food products. The company operates through brands, including Starbucks Coffee, Teavana, and Seattle’s Best Coffee. Cramer discussed the company’s stock during the October 17 episode and remarked:
“Brian never encouraged me to be as bullish as the analysts were. He emphasized endlessly that the turn would take time… What Brian ultimately found was that the whole Starbucks story was based on having fewer people working and a reliance on technology to do the job done… It was a slippery slope that led to a crash. Some analysts now blame the stock’s latest downturn on the slowness of the turn itself. I blame the decline on the lack of recognition from the analyst community, that Brian wasn’t playing UPOD. He wasn’t underpromising in order to over-deliver…
Now at last, I think Brian has his arms around what’s been going wrong. He knows that staffing, not technology’s the answer. He recognizes that not all the stores can be kept open because their layout doesn’t allow for a third-place transformation. I see the analysts turning against him though, largely because they got ahead of themselves, and that tells me it is time to buy Starbucks, not to sell it.”
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Disclosure: None. This article is originally published at Insider Monkey.