SoundHound Expands Its In-Car Voice Commerce Platform With OpenTable

SoundHound AI, Inc. SOUN is set to expand its in-car voice commerce platform by launching an entirely conversational in-vehicle voice AI reservations agent, in collaboration with OpenTable.

SOUN stock inched down 0.8% during yesterday’s trading hours and declined further 2.1% in the after-hours.

Perks of SOUN’s New Collab With OpenTable

Debuted at CES 2025, SOUN’s voice commerce offers in-vehicle food ordering services. By integrating OpenTable, this platform will offer a safer, more convenient way to engage on the go and eliminate the need for manual input, ensuring a frictionless experience powered entirely by voice.

The new in-car AI agent is expected to enhance the voice commerce platform by allowing drivers and passengers to find, select and book restaurant reservations or order to-go hands-free, through natural voice commands in their car’s infotainment system.

SoundHound’s platform connects its users to its network of more than 60,000 restaurants worldwide. It checks real-time availability and books reservations within moments, turning a once multi-step task into a smooth, voice-driven interaction that enhances convenience for drivers on the move.

Strategic Partnerships are Key to SoundHound’s Growth

SoundHound’s collaborations reflect a broad and expanding ecosystem of partners across automotive, restaurants, IoT, financial services, health care and enterprise AI. In the restaurant sector, SOUN’s collaborations with national chains, including Firehouse Subs, Five Guys, McAlister’s Deli, Chipotle, Red Lobster, Habit Burger and My Pizza, have expanded its AI ordering solutions across thousands of U.S. locations.

Moreover, its recent collaboration with Jeep by rolling out a Chat AI voice assistant across Europe was encouraging. The new partnership with a globally recognized sports car manufacturer highlights the company’s ability to create highly customized, personality-driven in-vehicle assistants, signaling the brand’s move beyond standard integrations toward bespoke conversational experiences. These collaborations validate SoundHound’s leadership in automotive voice AI while setting the stage for its next major initiative, voice commerce.

Shares of this California-based voice AI company have gained 29% in the past six months, outperforming the Zacks Computers - IT Services industry, the Zacks Computer and Technology sector and the S&P 500 index. The company’s intention on accretive collaborations, efforts to increase its voice commerce platform’s market penetration and diversified end markets are benefiting its growth trajectory.

SOUN’s Zacks Rank & Key Picks

SoundHound currently carries a Zacks Rank #4 (Sell).

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This article originally published on Zacks Investment Research (zacks.com).

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