President Donald Trump announced Wednesday that a potential deal has been reached between Denmark and the U.S. over Greenland. The deal could be good news for several American companies that could be targeted by boycotts in Denmark.
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Boycotting Apps Rise To Top Of App Charts In Denmark
Residents of Denmark, upset by the U.S. calls to acquire Greenland and threats of tariffs on countries that support the country's ownership of the island nation, are boycotting American products.
NonUSA and Made O'Meter are soaring to the top 10 most downloaded apps in Denmark for the month of January, according to a report from TechCrunch.
The apps are seeing strong download figures on both iOS and Android for the Danish App Store, which serves residents in Denmark and Greenland. Both apps provide a way for residents in Denmark and Greenland to see which products are made in America and in most cases suggest alternate products.
NonUSA was the number one most downloaded app on Wednesday, jumping from 441st place earlier this month. The app allows users to scan barcodes of products and see where the products are made. Made O'Meter, which acts similar, ranked fifth on Wednesday.
Overall daily downloads for NonUSA and Made O'Meter have soared 867% combined over the last seven days compared to the previous week.
The report suggests that it may not just be residents of Denmark and Greenland downloading the boycott apps, with increased downloads also coming in Norway, Sweden and Iceland. This could show that several other nearby European countries are ready to show support for Denmark.
U.S. Companies Impacted By Boycotts in Denmark
The TechCrunch report highlights the apps’ use and points to boycotts of American products organized in Denmark in April during the tariff fight.
Among the companies mentioned is streaming giant Netflix Inc (NASDAQ:NFLX), a company that has a huge global presence.
The EMEA region, which includes Europe, was the second biggest revenue producer for the company in the fourth quarter with revenue of $3.87 billion, up 18% year-over-year.
Residents of Denmark have reported ditched their subscription of Netflix in favor of local media options instead. While Denmark likely makes up a small portion of Netflix's overall subscriber figures, this shows how the streaming company is getting caught up in a battle it didn't start.
Another potential losing category is American consumer product companies. An image on Made O'Meter in the report shows a bottle of Head & Shoulders shampoo, which is owned by Procter & Gamble Co. (NYSE:PG).
Residents in Denmark may be learning for the first time that many of the products they use in the bathroom, laundry room and kitchen come from American companies. These increasingly popular apps could hurt companies such as Procter & Gamble in the region.
Coca-Cola (NYSE:KO) is another company caught in the battle with images of Made O'Meter showing Jolly Cola, an alternative made by a Danish company. Coca-Cola was the subject of boycotts in Denmark earlier this year due to tariffs, despite the products being made by Danish workers in Danish factories under a licensing partnership with beer company Carlsberg, Reuters reported.
Travel is another sector being impacted with residents in Denmark cancelling vacations to the U.S. The Rejsekort travel app is in the top 10 most downloaded in recent weeks with users looking for help to reschedule their travel plans.
Multiple U.S. airlines fly direct to Denmark with United Airlines Holdings Inc. (NASDAQ:UAL) offering direct flights to Copenhagen from many large U.S. cities.
Greenland Battle Impact on Stock Market
The SPDR S&P 500 ETF Trust (NYSE:SPY), which tracks the S&P 500, fell 1.5% on Tuesday after Trump suggested increased tariffs on European countries that support Denmark's ownership of Greenland.
The market declines saw the Magnificent Seven stocks losing over $700 billion in valuation on Tuesday.
Stocks recovered on Wednesday with the SPY up 1.2%.
Military force or purchasing Greenland is not supported by a majority of American voters according to a recent poll.
Trump's battle for Greenland could upset voters and see American companies caught in boycotts as retaliation.
Photos: Shutterstock
