Analysts Maintain Buy on Amazon (AMZN) Despite 18% Share Depreciation

Amazon.com, Inc. (NASDAQ:AMZN) is one of the 10 Best Stocks to Buy in 2026 According to Reddit.

As of February 19, 2026, CNN data showed that 92% of the 72 analysts following Amazon.com, Inc. (NASDAQ:AMZN) have given the stock a Buy rating, with a 1-year median upside potential of 39.17%.

The rating remains despite the company having experienced an 18% share depreciation between February 2 and February 13, 2026, marking one of the longest losing streaks on record for Amazon.com, Inc. (NASDAQ:AMZN) since 1997. The depreciation cost the company $450 billion in market capitalization, and according to CNBC, it is believed to be the result of investors’ scrutiny over the long-term effects of the company’s spending plan, which involves a hefty $200 billion in artificial intelligence and robotics in 2026.

Bank of America analyst Justin Post, who also assigned a Buy rating to the stock on February 8, 2026, believes that the spending plans make sense:

Amazon is not alone in this investment, and we think it makes sense that Amazon is investing more than competitors give AWS’ leading customer and revenue base.

Based in Seattle, Amazon.com, Inc. (AMZN), founded in 1994, is a global technology giant dominant in e-commerce, cloud computing (AWS), and digital advertising.

While we acknowledge the potential of AMZN as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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