PayPal Holdings’ PYPL stock has fallen 27.5% so far this year, mainly due to macroeconomic uncertainties and increased competition in the digital payments space. Additionally, concerns about tariff-related challenges in Asia have contributed to short-term market volatility.
Competitors like Visa V and Mastercard MA continue to expand their offerings, putting pressure on PayPal’s leading position in the digital payments. V stock has gained 5.7%, while MA has advanced 3.5% year to date.
Investors are now wondering if PayPal’s problems show a bigger issue or if it’s a good chance to invest for a long-term recovery story. Let’s delve deeper into this.
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PYPL’s Strategic Transformation: Building the Next-Gen Ecosystem
PayPal has expanded beyond its original role as a payments company and is now transforming into a comprehensive commerce platform. The introduction of “PayPal Ads Manager” allows small businesses that use PayPal to become their own retail media network and generate new revenue streams. With “PayPal links”, users can send and receive money easily using a personalized, one-time link that can be shared in any chat or conversation. Additionally, “PayPal World” brings together several payment systems and digital wallets, such as PayPal, Venmo, Mercado Pago, Tenpay Global and NPCI’s UPI, on a single platform. Merchants benefit by gaining access to billions of new customers, while consumers gain universal wallet acceptance across borders.
The company is also investing in AI-driven “agentic commerce” experiences in partnership with Anthropic and Salesforce, along with expanding crypto integration through its PYUSD stablecoin and “Pay with Crypto” option. Last month, PayPal announced that it would adopt Agentic Commerce Protocol with OpenAI to broaden payments and commerce in ChatGPT. These innovations extend PayPal’s relevance well beyond traditional payments, potentially positioning it as a foundational player in next-generation digital commerce.
PayPal’s Venmo and Branded Experiences Drive Growth
Venmo is positioned as the preferred money movement platform for the young, affluent and digitally native consumers. Venmo continues to accelerate, with revenues jumping 20% year over year in Q3 2025, while total payment volume (TPV) grew 14%, accelerating sequentially from 12% in the second quarter of 2025. Venmo is on track to generate $1.7 billion in revenues in 2025, excluding interest income. This reflects more than 20% upside and a 10-point acceleration compared to two years ago. Moreover, Venmo debit card hit a new record in the third quarter, attracting 1 million first-time users, partly driven by college partnerships. Venmo debit card monthly active accounts surged more than 40%, while “Pay with Venmo” monthly active accounts grew by nearly 25%. Over the past two years, the company has doubled Pay with Venmo and Venmo debit card revenue.
Branded experiences remain another core driver. In the third quarter of 2025, branded experiences TPV grew 8% on a currency-neutral basis, outpacing the 5% growth in online-only branded checkout TPV. Online checkout and omni-initiatives accelerated U.S. branded experiences with TPV growing to 10% in the third quarter of 2025. While debit card and tap-to-pay spend represent a small portion of branded experiences volume, they are growing rapidly, up 65% year over year. Together, Venmo and branded experiences represent PayPal’s strongest growth pillars, reinforcing its competitive positioning in both digital and in-store payments.
PayPal Shares Trading Cheap
However, with the decline, PayPal shares are trading cheap, as suggested by the Value Score of A. In terms of forward 12-month P/E, PYPL stock is trading at 10.62X compared with the Zacks Financial Transaction Services industry’s 20.25X.
The stock is also cheaper than competitors, including Visa and Mastercard. Shares of Visa and Mastercard are currently trading at P/E of 25.52X and 28.99X, respectively.
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PYPL’s Estimate Revisions Exhibit Positive Trend
PayPal’s estimate revisions reflect a positive trend for full-year 2025 and 2026. The Zacks Consensus Estimate for 2025 earnings is pegged at $5.34 per share, suggesting 14.8% growth over 2024. The consensus mark for 2026 earnings stands at $5.87 per share, indicating a 9.9% increase year over year.
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PayPal: Opportunity in the Dip
PayPal is concentrating on four key growth areas: winning checkout, scaling omni and Venmo, driving payment services profitability, and investing in next-gen vectors like AI, ads and stablecoins. The integration of Venmo into everyday commerce, along with introductions like PayPal Ads Manager, PayPal Links, PayPal World’s, plus innovations in crypto and AI, positions the company for diversified revenue growth in 2026 and the years ahead.
PayPal’s scale remains unmatched. With more than $458.1 billion in quarterly TPV, its global reach and merchant network offer resilience even when growth moderates. This combination of profitability, innovation and scale strengthens the long-term investment case.
Although short-term risks exist, they do not overshadow PayPal’s long-term recovery. With a strong balance sheet and several innovation drivers, PayPal presents an attractive opportunity for investors. The current dip in its price performance seems excessive compared to its solid fundamentals. For long-term investors, PYPL looks more like a buy-the-dip opportunity than a time to exit.
PayPal currently has a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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Mastercard Incorporated (MA): Free Stock Analysis Report Visa Inc. (V): Free Stock Analysis Report PayPal Holdings, Inc. (PYPL): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).
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