Index
DJIA, NDX, S&P 500
Market Cap
4741.79B
Enterprise Value
4763.74B
Income
128.93B
Sales
466.82B
Book/sh
7.36
Cash/sh
4.28
Employees
166000
IPO
Dec 12, 1980
P/E
37.25
Forward P/E
30.88
PEG
3.84
P/S
10.16
P/B
44.15
P/C
75.99
P/FCF
34.69
EV/EBITDA
28.36
EV/Sales
10.20
Quick Ratio
0.93
Current Ratio
1.00
Debt/Eq
0.78
LT Debt/Eq
0.66
Option/Short
Yes / Yes
EPS (ttm)
8.72
EPS next Y
10.52
EPS next Q
2.92
EPS this Y
5.93%
EPS next Y
10.60%
EPS next 5Y
8.05%
EPS past 3/5Y
6.89% 17.91%
Sales past 3/5Y
1.81% 8.71%
EPS Y/Y TTM
32.57%
Sales Y/Y TTM
14.24%
EPS Q/Q
29.13%
Sales Q/Q
16.36%
Insider Own
0.12%
Insider Trans
-3.26%
Inst Own
68.97%
Inst Trans
0.24%
ROA
36.08%
ROE
148.75%
ROIC
72.08%
Gross Margin
48.65%
Oper. Margin
33.17%
Profit Margin
27.62%
SMA20
-4.97%
SMA50
-2.70%
SMA200
9.29%
Trades
Shs Outstand
14.61B
Shs Float
14.58B
52W High
351.73 -7.63%
52W Low
243.42 33.48%
Volatility
2.13% 1.83%
ATR (14)
8.05
RSI (14)
36.57
Beta
1.09
Rel Volume
1.10
Avg Volume
42.21M
Volume
2,315,863
Perf Week
-6.39%
Perf Month
-2.40%
Perf Quarter
4.47%
Perf Half Y
14.33%
Perf YTD
19.51%
Perf Year
20.76%
Perf 3Y
83.93%
Perf 5Y
114.48%
Perf 10Y
1083.32%
Prev Close
338.32
Price
324.91
Change %
-3.96%
Analysts 18 incl. previous ratings
Rating Distribution 11 Buy · 4 Hold · 3 Sell
Date Action Analyst Rating Change Price Target Change Implied Upside Oct 20, 2026 Downgrade L Loop Capital
Buy → Hold $330 +1.6% Oct 01, 2026 Reiterated M Morgan Stanley
Overweight $360 → $355 +9.3% Sep 18, 2026 Reiterated E Evercore ISI
Outperform $365 → $380 +17.0% Sep 01, 2026 Reiterated R Rosenblatt
Neutral $300 → $303 -6.7% Aug 17, 2026 Upgrade R Rothschild & Co Redburn
Neutral → Buy $400 +23.1% Aug 10, 2026 Downgrade J Jefferies
Hold → Underperform $263.66 -18.9% Aug 04, 2026 Downgrade D DZ Bank
Buy → Hold $310 -4.6% Aug 04, 2026 Downgrade C China Renaissance
Buy → Hold $280 -13.8% Jul 31, 2026 Reiterated W Wells Fargo
Overweight $310 → $350 +7.7% Jul 31, 2026 Reiterated T TD Cowen
Buy $350 → $400 +23.1% Jul 31, 2026 Reiterated M Morgan Stanley
Overweight $364 → $360 +10.8% Jul 31, 2026 Reiterated J JP Morgan
Overweight $345 → $340 +4.6% Jul 31, 2026 Reiterated G Goldman
Buy $370 → $360 +10.8% Jul 31, 2026 Reiterated B Barclays
Underweight $253 → $245 -24.6% Jul 24, 2026 Reiterated R Robert W. Baird
Outperform $310 → $330 +1.6% Jul 23, 2026 Reiterated M Morgan Stanley
Overweight $360 → $364 +12.0% Jul 17, 2026 Upgrade H HSBC Securities
Hold → Buy $366 +12.6% Jul 14, 2026 Downgrade K KeyBanc Capital Markets
Sector Weight → Underweight $250 -23.1% Jul 13, 2026 Reiterated C Citigroup
Buy $315 → $365 +12.3% May 26, 2026 Reiterated B BofA Securities
Buy $330 → $380 +17.0%
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Show Previous News
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Newstead Jennifer SVP, GC and Government Affairs Oct 27 '26 Sale 343.36 2,399 823,721 32,396 Oct 29 06:30 PM Newstead Jennifer SVP, GC and Government Affairs Oct 20 '26 Sale 339.62 2,399 814,748 34,795 Oct 22 06:32 PM Borders Ben Principal Accounting Officer Oct 16 '26 Sale 345.40 1,280 442,108 38,288 Oct 19 06:32 PM Parekh Kevan Senior Vice President, CFO Oct 16 '26 Sale 345.05 1,392 480,315 17,539 Oct 19 06:30 PM KEVAN PAREKH Officer Oct 16 '26 Proposed Sale 342.00 1,392 476,064 Oct 16 04:29 PM Newstead Jennifer SVP, GC and Government Affairs Oct 13 '26 Sale 345.00 2,399 827,655 37,194 Oct 15 06:30 PM Newstead Jennifer SVP, GC and Government Affairs Oct 06 '26 Sale 332.01 2,399 796,492 39,593 Oct 08 06:30 PM COOK TIMOTHY D Executive Chair Oct 02 '26 Sale 332.96 191,753 63,845,841 3,264,168 Oct 05 06:42 PM O'BRIEN DEIRDRE Senior Vice President Oct 02 '26 Sale 333.42 46,389 15,466,923 136,810 Oct 05 06:39 PM Ternus John CEO Oct 02 '26 Sale 332.94 25,412 8,460,740 59,567 Oct 05 06:35 PM John Ternus Officer Oct 02 '26 Proposed Sale 333.69 25,412 8,479,730 Oct 02 05:17 PM COOK TIMOTHY D Officer Oct 02 '26 Proposed Sale 15.27 218,078 3,329,584 Oct 02 04:20 PM O'BRIEN DEIRDRE Officer Oct 02 '26 Proposed Sale 333.26 46,389 15,459,598 Oct 02 04:09 PM Newstead Jennifer SVP, GC and Government Affairs Sep 29 '26 Sale 336.18 2,399 806,496 41,992 Oct 01 06:30 PM Newstead Jennifer SVP, GC and Government Affairs Sep 22 '26 Sale 340.06 2,399 815,804 44,391 Sep 24 06:30 PM JENNIFER NEWSTEAD Officer Sep 22 '26 Proposed Sale 338.98 31,182 10,570,074 Sep 22 04:12 PM Newstead Jennifer SVP, GC and Government Affairs Sep 15 '26 Sale 330.19 1,438 474,813 32,914 Sep 17 06:30 PM Newstead Jennifer SVP, GC and Government Affairs Sep 08 '26 Sale 317.23 1,438 456,177 34,352 Sep 10 06:30 PM Newstead Jennifer SVP, GC and Government Affairs Sep 01 '26 Sale 317.01 1,439 456,177 35,790 Sep 03 06:30 PM Newstead Jennifer SVP, GC and Secretary Aug 25 '26 Sale 310.95 1,439 447,457 37,229 Aug 27 06:30 PM Newstead Jennifer SVP, GC and Secretary Aug 18 '26 Sale 307.49 1,439 442,478 38,668 Aug 20 06:30 PM Newstead Jennifer SVP, GC and Secretary Aug 11 '26 Sale 307.75 1,439 442,852 40,107 Aug 13 06:30 PM JENNIFER NEWSTEAD Officer Aug 11 '26 Proposed Sale 308.26 8,632 2,660,900 Aug 11 04:29 PM Borders Ben Principal Accounting Officer Jun 16 '26 Sale 295.14 116 34,236 38,713 Jun 17 06:30 PM LEVINSON ARTHUR D Director May 27 '26 Sale 311.02 50,000 15,551,000 3,764,576 May 29 06:30 PM LEVINSON ARTHUR D Director May 27 '26 Proposed Sale 311.02 50,000 15,551,085 May 27 04:00 PM Borders Ben Principal Accounting Officer May 08 '26 Sale 290.00 1,274 369,460 38,713 May 12 06:31 PM LEVINSON ARTHUR D Director May 06 '26 Sale 284.76 250,000 71,189,722 3,819,576 May 08 06:30 PM LEVINSON ARTHUR D Director May 06 '26 Proposed Sale 284.76 250,000 71,190,164 May 06 04:03 PM KATHERINE L ADAMS Former officer May 05 '26 Proposed Sale 279.99 43,000 12,039,493 May 05 04:17 PM Parekh Kevan Senior Vice President, CFO Apr 23 '26 Sale 275.00 1,534 421,850 13,366 Apr 27 06:30 PM KEVAN PAREKH Officer Apr 23 '26 Proposed Sale 273.17 1,534 419,043 Apr 23 04:31 PM O'BRIEN DEIRDRE Senior Vice President Apr 02 '26 Sale 255.35 30,002 7,660,875 136,810 Apr 03 06:30 PM COOK TIMOTHY D Chief Executive Officer Apr 02 '26 Sale 254.23 64,949 16,512,198 3,280,418 Apr 03 06:30 PM O'BRIEN DEIRDRE Officer Apr 02 '26 Proposed Sale 255.35 30,002 7,660,978 Apr 02 04:07 PM COOK TIMOTHY D Officer Apr 02 '26 Proposed Sale 254.23 64,949 16,512,062 Apr 02 04:07 PM KONDO CHRIS Principal Accounting Officer Nov 07 '25 Sale 271.23 3,752 1,017,655 15,098 Nov 12 06:30 PM
Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.
Executive Chairman of the Board Mr. Timothy D. Cook
Senior VP & CFO Mr. Kevan Parekh
Senior VP & Chief Operating Officer Mr. Sabih Khan
Senior Vice President of Retail & People Ms. Deirdre O'Brien
Secretary Ms. Katherine L. Adams