AAPL

Apple Inc

308.91

Jul 31 • 3:59 PM ET -24.52 (-7.35%)

306.36

Aftermarket • 5:34 PM ET -2.55 (-0.83%)

Technology Consumer Electronics USA Mega NASD

Today, 3:42 PMApple issues weaker-than-expected September-quarter revenue guidance, warns chip and memory constraints will limit iPhone, Mac and iPad output

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Scroll to Statements

Index	DJIA, NDX, S&P 500
Market Cap	4537.07B
Enterprise Value	4559.02B
Income	128.93B
Sales	466.82B
Book/sh	7.36
Cash/sh	4.25
Dividend Est.	1.08 (0.35%)
Dividend TTM	1.05 (0.34%)
Dividend Ex-Date	May 11, 2026
Dividend Gr. 3/5Y	4.26% 4.98%
Payout	13.66%
Employees	166000
IPO	Dec 12, 1980

P/E	35.43
Forward P/E	32.21
PEG	2.54
P/S	9.72
P/B	41.97
P/C	72.71
P/FCF	33.19
EV/EBITDA	27.14
EV/Sales	9.77
Quick Ratio	0.93
Current Ratio	1.00
Debt/Eq	0.78
LT Debt/Eq	0.66
Option/Short	Yes / Yes

EPS (ttm)	8.72
EPS next Y	9.59
EPS next Q	1.99
EPS this Y	17.99%
EPS next Y	8.95%
EPS next 5Y	12.69%
EPS past 3/5Y	6.89% 17.91%
Sales past 3/5Y	1.81% 8.71%
EPS Y/Y TTM	28.91%
Sales Y/Y TTM	14.24%
EPS Q/Q	28.85%
Sales Q/Q	16.36%
Earnings	Jul 30 AMC
EPS/Sales Surpr.	6.77% 0.35%

Insider Own	0.12%
Insider Trans	-2.21%
Inst Own	66.04%
Inst Trans	0.00%
ROA	36.08%
ROE	148.75%
ROIC	72.08%
Gross Margin	50.75%
Oper. Margin	33.17%
Profit Margin	27.62%
SMA20	-4.77%
SMA50	-0.19%
SMA200	11.13%
Trades

Shs Outstand	14.69B
Shs Float	14.67B
Short Float	1.00%
Short Ratio	2.63
Short Interest	146.55M
52W High	344.57 -10.35%
52W Low	201.50 53.31%
Volatility	2.30% 2.39%
ATR (14)	9.87
RSI (14)	43.24
Beta	1.07
Rel Volume	2.38
Avg Volume	55.62M
Volume	132,178,877

Perf Week	-7.24%
Perf Month	4.94%
Perf Quarter	13.84%
Perf Half Y	19.60%
Perf YTD	13.63%
Perf Year	48.82%
Perf 3Y	57.25%
Perf 5Y	111.79%
Perf 10Y	1085.72%
Recom	1.98
Target Price	327.82
Prev Close	333.43
Price	308.91
Change	-7.35%

Date	Action	Analyst	Rating Change	Price Target Change
Today	Reiterated	Wells Fargo	Overweight	$310 → $350
Today	Reiterated	TD Cowen	Buy	$350 → $400
Today	Reiterated	Morgan Stanley	Overweight	$364 → $360
Today	Reiterated	JP Morgan	Overweight	$345 → $340
Today	Reiterated	Goldman	Buy	$370 → $360
Today	Reiterated	Barclays	Underweight	$253 → $245
Jul-24-26	Reiterated	Robert W. Baird	Outperform	$310 → $330
Jul-23-26	Reiterated	Morgan Stanley	Overweight	$360 → $364
Jul-17-26	Upgrade	HSBC Securities	Hold → Buy	$366
Jul-14-26	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight	$250
Jul-13-26	Reiterated	Citigroup	Buy	$315 → $365
May-26-26	Reiterated	BofA Securities	Buy	$330 → $380
May-01-26	Reiterated	Monness Crespi & Hardt	Buy	$315 → $335
Apr-28-26	Reiterated	UBS	Neutral	$280 → $287
Apr-17-26	Upgrade	BNP Paribas Exane	Neutral → Outperform
Apr-14-26	Reiterated	BofA Securities	Buy	$320 → $325
Mar-23-26	Reiterated	BofA Securities	Buy	$325 → $320
Mar-05-26	Reiterated	Rosenblatt	Neutral	$267 → $268
Mar-03-26	Reiterated	Barclays	Underweight	$239 → $248
Feb-25-26	Reiterated	MoffettNathanson	Neutral	$241 → $270

Show Previous Ratings

Today 04:54PM	Market Talk: Apple sinks, Amazon soars in split verdict on AI winners (Reuters Videos) -7.35%
04:29PM	Apple Stock Tumbles, Wiping Out $359 Billion in Value (Barrons.com)
04:24PM	How major US stock indexes fared Friday 7/31/2026 (Associated Press)
04:23PM	Wall Street ends higher as Amazon soothes AI jitters (Reuters)
04:09PM	Apple Stock Plunges 9.3% as Supply Shortages Weaken Forecast (GuruFocus.com)
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03:37PM	Micron Stock Drops 4.2% Despite Amazon's $220 Billion AI Bet (GuruFocus.com)
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03:22PM	Apple Stock Plunges 9.6% as Analyst Cuts Target, Proposes Intel (GuruFocus.com)
03:04PM	Supply-chain legend Tim Cook finally meets his match with Apple's memory crunch (MarketWatch)
02:40PM	Did Apple just signal a bottom in momentum-driven memory chip stocks? (Yahoo Finance)
02:29PM	AI stocks may have bottomed out. What investors should watch for next. (MarketWatch)
02:27PM	Investing.coms stocks of the week (Investing.com)
02:19PM	Apple Advances Advertising Gains (MediaPost)
01:46PM	AAPL Stock Slides Nearly 10% Apples Earnings Divide Wall Street, But Retail Sees A Buying Opportunity (Stocktwits)
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01:06PM	Big Tech Earnings, Fed Decision Shape Turbulent Week (Schaeffer's Research)
01:04PM	Apple shares fall as analysts flag memory costs, supply pressures ahead (Proactive)
12:53PM	Apple Dividend Masks Bigger iPhone Growth Story (GuruFocus.com)
12:37PM	Today's Dow Moves as Told by Magnificent 7 Stocks (Barrons.com)
12:15PM	Apple Shares Sink as Weak Guidance Triggers Analyst Downgrade (GuruFocus.com)
12:00PM	Dow Weathers Spiking Bond Yields, Choppy Trading (Schaeffer's Research)
11:59AM	Micron's stock falls after Apple's Tim Cook expresses a desire for more memory suppliers (MarketWatch)
11:56AM	Apple Forecasts Slowing Growth Due To Chip Shortages (Investor's Business Daily)
11:30AM	Listen to Tim Cook's first and last earnings calls as Apple CEO (Yahoo Finance Video)
11:05AM	Apple Keeps Its Dividend Steady (GuruFocus.com)
10:51AM	Apple stock plunges: CEO Tim Cook explains weak revenue forecast (Yahoo Finance Video)
10:31AM	Apple's iPhone leasing program: How it works, what to consider (Yahoo Personal Finance)
10:30AM	Where Apple is diverging from rest of Mag 7 earnings (Yahoo Finance Video)
10:24AM	Apple is about to wipe out nearly a whole month of gains (MarketWatch)
10:13AM	Dow, S&P 500, Nasdaq turn lower as Apple dives, early gains for chip stocks fade (MarketWatch)
10:01AM	Loading…
10:01AM	Apple shares fall despite record revenue as outlook disappoints (Euronews)
10:01AM	Stocks to Watch: Apple, Amazon, SK Hynix, Roblox (The Wall Street Journal)
10:00AM	Magnificent 7 Stocks Have Had a Record-Setting Earnings Season, for Better and Worse (Barrons.com)
10:00AM	Here's what's worth streaming in August 2026 on Netflix, Hulu, HBO Max and more (MarketWatch)
09:51AM	Apple heads for $460 billion wipeout with its stock seeing worst post-earnings drop in 13 years (MarketWatch)
09:33AM	Nasdaq opens higher as Amazon surge offsets Apple decline (Reuters)
09:32AM	Tech Stock Rally Moves Full Steam Ahead (Barrons.com)
09:08AM	Optimistic Tech Earnings Lift Stock Futures (Schaeffer's Research)
09:04AM	Apple stock falls on weak revenue forecast as CEO Tim Cook flags 'increasing impact' from memory shortage (Yahoo Finance)
08:46AM	Apple Can't Get the Chips to Meet Its Own Demand (GuruFocus.com)
08:18AM	Apple CEO Tim Cook says this '100-year flood' won't be receding anytime soon (Yahoo Finance)
08:09AM	Amazon fuels AI optimism; Apple sinks premarket on weak outlook (Investing.com)
08:06AM	Stock Market Today: Dow Rises But Apple Dives On Weak Forecast; Amazon Stock Surges On Earnings (Live Coverage) (Investor's Business Daily)
08:00AM	America's Rare Earth Comeback Is Gathering Serious Momentum (PR Newswire)
07:42AM	Why Apple Needs Intel to Overcome Supply Worries (Barrons.com)
07:31AM	Amazon stock surges 13% on Q2 earnings, Apple stock drops 7% (Quartz)
07:09AM	Tim Cook's final earnings call: Apple's on-device AI strategy (Quartz)
07:01AM	Stock Markets Look to Close July With a Bang But the August Lull Looms (Barrons.com)
06:35AM	AAPL Stock Heads For Worst Single-Day Fall In Over A Year Wall Street Warns Apples AI Supply Chain Headwinds Are Far From Over (Stocktwits)
06:29AM	Amazon jumps, Apple tumbles, and other early market movers (MarketWatch)
06:16AM	What Could Push GOOGL Stock Higher From Here? (Trefis)
06:10AM	Apple, Amazon, Roblox, Microsoft, Marvell, and More Stocks That Explain Today's Market (Barrons.com)
06:00AM	Apple is growing without the AI spending spree engulfing Big Tech: Chart of the Day (Yahoo Finance)
05:48AM	Why Micron Stock Is Rising on What Apple's Tim Cook Didn't Say (Barrons.com)
05:34AM	Earn 8.4% On AAPL Stock By Selling Upside You Might Not Miss (Trefis)
05:30AM	This Chinese computer chip maker burned through $5 billion in a decade then made it all back in a single quarter (Moneywise)
04:54AM	Nasdaq, S&P 500 Futures Rise As Amazon Reignites AI Trade, Apple Slides: Why TSLA, SPCX, RDDT, SMCI, BE, RKLB Are In Focus (Stocktwits)
04:31AM	Stock Market Today: Nasdaq Futures Gain Despite Apple Selloff (The Wall Street Journal)
04:28AM	Apple slides as supply snags cloud outlook, putting iPhone demand in focus (Reuters)
04:21AM	Apple Stock Stumbles But Citi Keeps the Faith (Barrons.com)
04:12AM	Stock market today: Nasdaq, Dow, S&P 500, Nasdaq set for more gains as Big Tech's AI spending shows no sign of letting up (Yahoo Finance)
03:49AM	U.S. stocks set to climb after strong Amazon results (MarketWatch)
03:49AM	Stock Market Today: Dow, S&P 500 and Nasdaq poised for strong session as Amazon climbs on earnings, chips gain following surge for South Korea's Kospi (MarketWatch)
03:03AM	DeepSeeks 1GW Ulanqab Pivot Signals Chinas Sovereign Compute Escalation (Forkast News)
01:02AM	Apple Inc (AAPL) (Q3 2026) Earnings Call Highlights: Record Revenue Amid Supply Constraints and ... (GuruFocus.com)
Jul-30-26 10:13PM	AAPL Stock Slides 6% On Forecast Miss: Retail Mood Turns Dim But Traders Urge A Closer Look (Stocktwits)
09:35PM	Dow, S&P 500, Nasdaq Futures Extend Rally As Big Tech Earnings Revive AI Trade: AMZN, AAPL, NBIS, RDDT In Focus (Stocktwits)
09:31PM	Apple targets AI subscription revenue as Cook exits and Ternus inherits next growth strategy (DigiTimes)
09:15PM	Apple braces for 'hundred-year flood' in component costs (DigiTimes)
08:28PM	Tim Cook signed off on his final Apple earnings call with a warning about a hundred year flood in memory chip pricing (Fortune)
08:09PM	MU, SNDK, WDC, SKHY Stock Jump After-Hours Memory Chipmakers Soar After Amazon, Apple Management Flag Soaring Costs, Supply Crunch (Stocktwits)
07:28PM	Apple stockpiles inventory as it braces for significant supply constraints (TechCrunch)
07:07PM	AAPL Stock Drops 7% After-Hours Apple's Q3 China Sales Slow, Tim Cook Flags Memory Supply Constraints Affecting Q4 Revenue (Stocktwits)
06:51PM	Tim Cook's final earnings call as Apple CEO (Yahoo Finance Video)
06:38PM	Apple tops estimates in CEO Cook's final quarter, but shares fall (AFP)
06:37PM	Apple says gaming slowdown and App Store changes hurt services growth (TechCrunch)
06:36PM	Explosive iPhone and Mac demand caught Apple off guard (MarketWatch)
06:26PM	Apple's stock could see its worst post-earnings drop in over a decade (MarketWatch)
06:24PM	Apple Slides After Supply Shortages Hurts Sales Forecast (Bloomberg)
06:23PM	Apple's on-device processing will be a 'competitive weapon,' Cook says (MarketWatch)
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06:10PM	Tim Cook says Apple may charge for AI Siri (Axios)
06:08PM	Apple commits more than $30 billion to US manufacturing (Yahoo Finance Video)
06:06PM	John Ternus takes the mic on Apple's earnings call (MarketWatch)
06:02PM	Did Tim Cook drop a subtle hint on the topic of Chinese memory? (MarketWatch)
06:01PM	Apple Says It Raised Mac Prices 'Reluctantly' (Barrons.com)
06:00PM	Supply constraints could hit more products going forward, Tim Cook says (MarketWatch)
05:53PM	Breaking Down Apple's 3Q Results and Outlook (Bloomberg)
05:44PM	Apple Earnings Look Good, T. Rowe Price's Wang Says (Bloomberg)
05:43PM	Memory Headwinds Aren't Going Away Apple Says; Micron Stock Heads Higher (Barrons.com)
05:42PM	Apple and Amazon report rising revenues as investors turn on some tech stocks (The Guardian)
05:42PM	Here's how Apple is dealing with rising memory costs (MarketWatch)
05:37PM	Apple's revenue outlook falls short of Wall Street targets (MarketWatch)
05:35PM	Apple Guidance Disappoints. The Stock Sinks Further. (Barrons.com)
05:34PM	Apple's stock sinks more than 8% as earnings call does little to tamp down worries (MarketWatch)
05:30PM	Apple Stock Falls After Earnings Release (The Wall Street Journal)
05:27PM	Tariff refunds gave Apple a one-time earnings boost (MarketWatch)
05:24PM	Tim Cook Is Excited for Apple's Story to 'Continue to Unfold' (Barrons.com)
05:22PM	New Mac users and China turnaround supercharge Apple's global market share (MarketWatch)
05:20PM	Services revenue shows worrying deceleration, analyst says (MarketWatch)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

CEO & DirectorMr. Timothy D. Cook

Senior VP & CFOMr. Kevan Parekh

Senior VP & Chief Operating OfficerMr. Sabih Khan

Senior Vice President of Retail & PeopleMs. Deirdre O'Brien

Senior VP of Government Affairs & SecretaryMs. Katherine L. Adams

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Borders Ben	Principal Accounting Officer	Jun 16 '26	Sale	295.14	116	34,236	38,713	Jun 17 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Sale	311.02	50,000	15,551,000	3,764,576	May 29 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Proposed Sale	311.02	50,000	15,551,085		May 27 04:00 PM
Borders Ben	Principal Accounting Officer	May 08 '26	Sale	290.00	1,274	369,460	38,713	May 12 06:31 PM
LEVINSON ARTHUR D	Director	May 06 '26	Sale	284.76	250,000	71,189,722	3,819,576	May 08 06:30 PM
LEVINSON ARTHUR D	Director	May 06 '26	Proposed Sale	284.76	250,000	71,190,164		May 06 04:03 PM
KATHERINE L ADAMS	Former officer	May 05 '26	Proposed Sale	279.99	43,000	12,039,493		May 05 04:17 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '26	Sale	275.00	1,534	421,850	13,366	Apr 27 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '26	Proposed Sale	273.17	1,534	419,043		Apr 23 04:31 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '26	Sale	255.35	30,002	7,660,875	136,810	Apr 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '26	Sale	254.23	64,949	16,512,198	3,280,418	Apr 03 06:30 PM
O'BRIEN DEIRDRE	Officer	Apr 02 '26	Proposed Sale	255.35	30,002	7,660,978		Apr 02 04:07 PM
COOK TIMOTHY D	Officer	Apr 02 '26	Proposed Sale	254.23	64,949	16,512,062		Apr 02 04:07 PM
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM

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