AAPL

Apple Inc

281.74

Jun 29 • 04:00PM ET -2.04 (-0.72%)

Technology Consumer Electronics USA Mega NASD

Jun 25, 2:55 PMApple raises prices on nearly all major hardware products amid surging memory and storage chip costs

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Scroll to Statements

Index	DJIA, NDX, S&P 500
Market Cap	4138.02B
Enterprise Value	4154.22B
Income	122.58B
Sales	451.44B
Book/sh	7.26
Cash/sh	4.66
Dividend Est.	1.08 (0.38%)
Dividend TTM	1.05 (0.37%)
Dividend Ex-Date	May 11, 2026
Dividend Gr. 3/5Y	4.26% 4.98%
Payout	13.66%
Employees	166000
IPO	Dec 12, 1980

P/E	34.08
Forward P/E	29.22
PEG	2.33
P/S	9.17
P/B	38.81
P/C	60.40
P/FCF	32.03
EV/EBITDA	25.97
EV/Sales	9.20
Quick Ratio	1.02
Current Ratio	1.07
Debt/Eq	0.80
LT Debt/Eq	0.70
Option/Short	Yes / Yes

EPS (ttm)	8.27
EPS next Y	9.64
EPS next Q	1.89
EPS this Y	17.36%
EPS next Y	10.14%
EPS next 5Y	12.56%
EPS past 3/5Y	6.89% 17.91%
Sales past 3/5Y	1.81% 8.71%
EPS Y/Y TTM	28.91%
Sales Y/Y TTM	12.76%
EPS Q/Q	22.04%
Sales Q/Q	16.60%
Earnings	Apr 30 AMC
EPS/Sales Surpr.	3.30% 1.58%

Insider Own	0.12%
Insider Trans	-2.21%
Inst Own	67.18%
Inst Trans	0.00%
ROA	34.91%
ROE	141.47%
ROIC	67.76%
Gross Margin	47.86%
Oper. Margin	32.64%
Profit Margin	27.15%
SMA20	-5.07%
SMA50	-3.47%
SMA200	4.45%
Trades

Shs Outstand	14.69B
Shs Float	14.67B
Short Float	0.98%
Short Ratio	2.76
Short Interest	144.25M
52W High	317.40 -11.24%
52W Low	199.26 41.39%
Volatility	3.31% 2.71%
ATR (14)	8.18
RSI (14)	39.89
Beta	1.11
Rel Volume	1.23
Avg Volume	52.30M
Volume	64,345,459

Perf Week	-5.14%
Perf Month	-9.85%
Perf Quarter	13.24%
Perf Half Y	2.90%
Perf YTD	3.63%
Perf Year	40.11%
Perf 3Y	48.60%
Perf 5Y	106.66%
Perf 10Y	1093.81%
Recom	2.02
Target Price	317.39
Prev Close	283.78
Price	281.74
Change	-0.72%

Date	Action	Analyst	Rating Change	Price Target Change
May-26-26	Reiterated	BofA Securities	Buy	$330 → $380
May-01-26	Reiterated	Monness Crespi & Hardt	Buy	$315 → $335
Apr-28-26	Reiterated	UBS	Neutral	$280 → $287
Apr-17-26	Upgrade	BNP Paribas Exane	Neutral → Outperform
Apr-14-26	Reiterated	BofA Securities	Buy	$320 → $325
Mar-23-26	Reiterated	BofA Securities	Buy	$325 → $320
Mar-05-26	Reiterated	Rosenblatt	Neutral	$267 → $268
Mar-03-26	Reiterated	Barclays	Underweight	$239 → $248
Feb-25-26	Reiterated	MoffettNathanson	Neutral	$241 → $270
Feb-10-26	Reiterated	Bernstein	Outperform	$325 → $340
Jan-30-26	Upgrade	Maxim Group	Hold → Buy	$300
Jan-30-26	Reiterated	Rosenblatt	Neutral	$250 → $267
Jan-30-26	Reiterated	Monness Crespi & Hardt	Buy	$300 → $315
Jan-30-26	Reiterated	JP Morgan	Overweight	$315 → $325
Jan-30-26	Reiterated	Barclays	Underweight	$230 → $239
Jan-26-26	Reiterated	JP Morgan	Overweight	$305 → $315
Jan-09-26	Reiterated	Evercore ISI	Outperform	$325 → $330
Jan-02-26	Resumed	Raymond James	Mkt Perform
Jan-02-26	Reiterated	Raymond James	Mkt Perform
Dec-09-25	Reiterated	Citigroup	Buy	$315 → $330

Show Previous Ratings

Today 03:35PM	Semiconductor stocks are surging while the 'Magnificent Seven' is struggling. This divergence of fortunes could be bad news for the market. (MarketWatch)
03:24PM	Apple's China Memory Push Draws Scrutiny (GuruFocus.com)
03:04PM	Alphabet shares rise on Dow debut, Verizon falls after index exit (Proactive)
02:28PM	Apple iPhone 18 Pro supplier list, parts and photos exposed in Tata data leak (Reuters)
02:22PM	Is The Microsoft Stock Pullback A Buying Opportunity? (Trefis)
01:57PM	Loading…
01:57PM	STMicro Rises on Barclays Upgrade (GuruFocus.com)
01:53PM	Apple Eyes China Memory Option (GuruFocus.com)
12:50PM	Alphabet joins Dow Jones Industrial Average, shares rise 3.7% (Investing.com)
12:16PM	AI Will Drive Earnings Growth-Again, Goldman Predicts (Barrons.com)
11:20AM	Alphabet debuts in Dow Jones Industrial Average as index tilts toward tech (Reuters)
11:11AM	Apple says India 'copy-pasted' rivals' claims in antitrust probe (Reuters Videos)
11:10AM	Tech stocks today: Tech stocks halt slide, Google rises after joining the Dow (Yahoo Finance)
11:06AM	Why Samsung & SK Hynix are investing so much in South Korea's AI build-out (Yahoo Finance Video)
10:43AM	'Magnificent Seven' rally as popular hedge-fund trade reverses (MarketWatch)
09:54AM	Mizuho says ignore Apple noise, flags key catalyst for Micron and memory in H2 (Investing.com)
09:43AM	Loading…
09:43AM	'Magnificent 7' stocks are having a dreadful year (Yahoo Finance)
09:01AM	AI Memory Crunch Hits Hardware Makers (GuruFocus.com)
08:40AM	Apple Defies U.S. Ban, Begs Trump for Access to Blacklisted Chinese Chips (GuruFocus.com)
08:16AM	Bank of America Issues Stark Warning on AI Stocks Rally (GuruFocus.com)
08:08AM	Dan Ives Says MSFT, ORCL Are 'Way Oversold', Expects A Reversal In Next 6-9 Months (Stocktwits)
07:41AM	Wall Street Weans Itself From Tech in Early Summer Rotation (Barrons.com)
07:33AM	Stock futures rise as U.S. and Iran agree to stop latest attacks (Quartz)
07:33AM	S&P 500 Nasdaq futures rise after U.S.-Iran pause June 2026 (Quartz)
06:32AM	Why Apple pivoting to China for memory may not solve big tech's microchip crisis (MarketWatch)
06:09AM	Exclusive-Apple accuses India of 'copy-pasting' rivals' claims in antitrust investigation (Reuters)
04:42AM	Dow, Nasdaq, S&P 500 Futures Rise On US-Iran Truce Hopes: Why DRAM, AAPL, TSLA, SPCX, BB, WEN, STI Are In Focus (Stocktwits)
02:56AM	Apple reportedly seeks CXMT approval to secure DRAM supply amid memory crunch (DigiTimes)
12:58AM	AAPL Stock Rises Overnight: After Price Hikes, Apple Reportedly Seeks US Approval To Buy Chinese Memory Chips (Stocktwits)
Jun-28-26 10:05PM	Why Retail Traders Couldnt Take Their Eyes Off These Stocks Last Week: AAPL, MU, MSFT, INFQ, RKLB (Stocktwits)
10:00PM	Prediction Markets Emerge in Japan, With Shopping Vouchers (Bloomberg)
09:20PM	Loading…
09:20PM	Memory shortage drives long-term uptrend as Apple hikes prices (DigiTimes)
05:18PM	Why Apples WWDC 2026 shows a material positive reset of criticized AI strategy? (Investing.com)
05:00AM	Even Apple supply chain maestro Tim Cook couldnt dodge the memory chip RAM-ageddon crisis. Heres why PC prices are soaring this summer (Fortune)
Jun-27-26 10:53PM	Apple's first foldable iPhone reportedly on track for September 2026 launch (DigiTimes)
08:30AM	Big Tech is obsessed with smart glasses. Now it has to convince people to wear them. (MarketWatch)
08:00AM	Crypto's brutal week in review: Bitcoin prices, illicit Iranian transactions, & more (Yahoo Finance Video)
07:30AM	It's a tale of two S&P 500s as rotation out of top tech stocks shifts into overdrive (MarketWatch)
03:45AM	Apple Seeks US Approval to Buy Chips From Blacklisted CXMT: FT (Bloomberg)
Jun-26-26 11:26PM	Apple seeks approval to buy chips from blacklisted Chinese company, FT reports (Reuters)
06:34PM	S&P 500, Nasdaq End Week Lower As Investors Rotate Out Of Tech, AI Plays ON, AAPL, SLS, INFQ, NKE in Focus (Stocktwits)
05:16PM	Tech stocks just had one of their worst weeks in a year. Here's how AI momentum went off the rails. (MarketWatch)
04:44PM	US stocks recover from tech tremors as oil prices fall (AFP)
04:11PM	Gadget prices have fallen for decades. Then AI happened. (CBS News)
04:03PM	Apples Vision Pro hardware chief defects to OpenAI (Investing.com)
03:41PM	EXCLUSIVE: Ron Johnson Bares His Feelings on Apple Stores, Steve Jobs and JCPenney (WWD)
03:31PM	Apples Vision Pro and Smart Glasses Chief to Join OpenAI (Bloomberg)
02:39PM	Investing.coms stocks of the week (Investing.com)
02:39PM	Tech Took a Header. The Rest of the Market Marched On. (Barrons.com)
02:33PM	Wall Street mixed as Moderna rallies and chips tumble (Reuters)
02:20PM	The Magnificent 7 Are Facing Magnificent Worries (Barrons.com)
02:06PM	Marvell's New Chief Financial Officer Sold Stock. Then the AI Rout Hit. (Barrons.com)
01:56PM	Trump threatens 100% tariff on goods from nations with digital tax (Investing.com)
01:53PM	AI's most explosive hardware trades are hitting a wall. Why optical and memory stocks are falling. (MarketWatch)
01:46PM	Emerging-Market Stocks Sink 3.9% as Tech Selloff Hits Asia (GuruFocus.com)
01:46PM	Apple Suffers Worst Drop in Over a Year (GuruFocus.com)
01:43PM	Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia) (TechCrunch)
01:43PM	Asian Tech Stocks Slide as AI Memory Rally Faces Demand Test (GuruFocus.com)
01:35PM	Apple 25% Price Increase Isn't Scaring Wall Street -- Here's Why (GuruFocus.com)
01:21PM	Palantir Becomes Most Oversold Mega-Cap Tech Stock (GuruFocus.com)
01:19PM	Wedbush Issues Bold Call on Beaten-Down Nvidia and Microsoft Stocks (GuruFocus.com)
01:12PM	AAPL Stock On-Track For Worst Week In Four Months Mac, iPad Price Hikes Spurs Demand, Margins Debate (Stocktwits)
12:45PM	Elon Musk and Tim Cook issue the same red alert over new crisis in America and its unlike anything theyve ever seen (Moneywise)
12:28PM	Apples big price hike seen as "an unprecedented push to protect margins" (Investing.com)
12:27PM	Apple stock suffered its worst day in more than a year (GuruFocus.com)
12:24PM	Apple, Tesla Supplier Jumps 15.9% After $1.06 Billion Hong Kong IPO (GuruFocus.com)
11:42AM	Palantir Tops Oversold Mega Cap Tech List (GuruFocus.com)
11:30AM	Apple China iPhone Sell-In Drops 19% (GuruFocus.com)
11:27AM	Sandisk Stock Limps Along. The Micron Earnings Afterglow Is Gone. (Barrons.com)
11:13AM	The Hidden Turbulence Priced Into Microsoft Stock (Trefis)
10:35AM	Stocks drop in tech sell-off (The Telegraph)
10:30AM	Dow, S&P 500 turn positive as Microsoft and other hard-hit software names rebound (MarketWatch)
10:06AM	Stock Market Weekly Review: S&P 500, Nasdaq Below 50-Day Line; Micron, Apple In Focus (Investor's Business Daily)
10:00AM	Apple Can Get Away With Mac Price Hikes, but iPhone Is the Real Test (Barrons.com)
09:46AM	Stocks to Watch: ON Semiconductor, Apple, Zalando (The Wall Street Journal)
09:15AM	Semiconductor stocks retreat over worries about memory costs (Yahoo Finance)
08:54AM	Strategy Stock Mired In Worst Losing Streak Since Late 2022 as Bitcoin Under $60,000 (Barrons.com)
08:44AM	Samsung, SK Hynix Slide 9% Before $646 Billion Investment Update (GuruFocus.com)
08:41AM	Apple Hiked Prices Of Its Products Due To Soaring Memory Costs And Dan Ives Says AAPL Can Get Away With It (Stocktwits)
08:14AM	Nasdaq set to take another hit from rotation out of tech before quarter-end (Proactive)
07:51AM	Stocks slip as Apple price hikes fan tech jitters, oil slides (Reuters)
07:25AM	Kospi Plunges 8% as AI Rally Faces Fresh Stress (GuruFocus.com)
07:01AM	The Week in Numbers: Micron climbs high, Apple raises prices (Reuters Videos)
06:46AM	Apple, Microsoft Face Bigger Problems Than Micron's Memory Prices (Barrons.com)
06:41AM	Hotter Chip Prices Are Just One of Many Summer Tests for Wall Street (Barrons.com)
06:35AM	Exclusive-Apple supplier Tata tightens internal controls after data breach, sources say (Reuters)
06:00AM	The AI boom now has a price tag and Micron just sent the bill: Chart of the Day (Yahoo Finance)
05:00AM	U.S. chip stocks retreat after Apple price hikes stoke fears over AI trade (Investing.com)
04:41AM	Nasdaq, S&P 500 Futures Slip As Memory Chip Selloff Hits Tech Stocks: Why SPCX, MU, QCOM, BB, ILLR, TII Are In Focus (Stocktwits)
04:30AM	The AI price shock is here: Apple, Microsoft hike prices (Axios)
03:13AM	Open AI IPO delay; SpaceX mulls mobile networks - whats moving markets (Investing.com)
03:04AM	Apple hikes prices as memory chip costs skyrocket (Reuters Videos)
02:00AM	Lululemon Went From Darling Stock to Disaster. How to Fix It. (Barrons.com)
12:53AM	S&P 500 Optimism Has Never Been This High Market Strategist Explains Why That's Exactly The Problem (Stocktwits)
12:39AM	Morning Bid: Chipflation (Reuters)
12:32AM	Asian shares plunge as traders sell to lock in profits after recent rallies driven by AI (Associated Press)
12:15AM	Microsoft and Apple raise prices as AI-driven chip shortages hit Xbox, Macs and iPads (Euronews)
Jun-25-26 11:35PM	Analysis: Why Apple can't wait out this memory shortage (DigiTimes) -6.12%
10:52PM	Apple reportedly revamps Mac chip roadmap to accelerate AI push (DigiTimes)
10:47PM	Asias Tech Stocks Take the Hit as Apple and Microsoft Push Chip Costs to Consumers (BeInCrypto)
10:40PM	Apple's rare price hikes signal AI memory boom is reshaping consumer electronics (DigiTimes)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

CEO & DirectorMr. Timothy D. Cook

Senior VP & CFOMr. Kevan Parekh

Senior VP & Chief Operating OfficerMr. Sabih Khan

Senior Vice President of Retail & PeopleMs. Deirdre O'Brien

Senior VP of Government Affairs & SecretaryMs. Katherine L. Adams

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Borders Ben	Principal Accounting Officer	Jun 16 '26	Sale	295.14	116	34,236	38,713	Jun 17 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Sale	311.02	50,000	15,551,000	3,764,576	May 29 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Proposed Sale	311.02	50,000	15,551,085		May 27 04:00 PM
Borders Ben	Principal Accounting Officer	May 08 '26	Sale	290.00	1,274	369,460	38,713	May 12 06:31 PM
LEVINSON ARTHUR D	Director	May 06 '26	Sale	284.76	250,000	71,189,722	3,819,576	May 08 06:30 PM
LEVINSON ARTHUR D	Director	May 06 '26	Proposed Sale	284.76	250,000	71,190,164		May 06 04:03 PM
KATHERINE L ADAMS	Former officer	May 05 '26	Proposed Sale	279.99	43,000	12,039,493		May 05 04:17 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '26	Sale	275.00	1,534	421,850	13,366	Apr 27 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '26	Proposed Sale	273.17	1,534	419,043		Apr 23 04:31 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '26	Sale	255.35	30,002	7,660,875	136,810	Apr 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '26	Sale	254.23	64,949	16,512,198	3,280,418	Apr 03 06:30 PM
O'BRIEN DEIRDRE	Officer	Apr 02 '26	Proposed Sale	255.35	30,002	7,660,978		Apr 02 04:07 PM
COOK TIMOTHY D	Officer	Apr 02 '26	Proposed Sale	254.23	64,949	16,512,062		Apr 02 04:07 PM
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM

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