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AAPL

Apple Inc

315.23

Jul 14 • 02:04PM ET -2.08 (-0.65%)

Technology Consumer Electronics USA Mega NASD

Today, 8:55 AMKeyBanc downgrades Apple to Underweight with $250 price target

Peers: MSFT GOOG META AMZN NVDA AVGO TSM SONY DELL HPQ

| Held by: VTI VOO IVV SPY VUG QQQ VGT XLK SPYM IWF

Scroll to Statements

Index	DJIA, NDX, S&P 500
Market Cap	4629.97B
Enterprise Value	4646.17B
Income	122.58B
Sales	451.44B
Book/sh	7.26
Cash/sh	4.66
Dividend Est.	1.08 (0.34%)
Dividend TTM	1.05 (0.33%)
Dividend Ex-Date	May 11, 2026
Dividend Gr. 3/5Y	4.26% 4.98%
Payout	13.66%
Employees	166000
IPO	Dec 12, 1980

P/E	38.13
Forward P/E	32.65
PEG	2.55
P/S	10.26
P/B	43.42
P/C	67.58
P/FCF	35.84
EV/EBITDA	29.04
EV/Sales	10.29
Quick Ratio	1.02
Current Ratio	1.07
Debt/Eq	0.80
LT Debt/Eq	0.70
Option/Short	Yes / Yes

EPS (ttm)	8.27
EPS next Y	9.66
EPS next Q	1.89
EPS this Y	17.44%
EPS next Y	10.22%
EPS next 5Y	12.79%
EPS past 3/5Y	6.89% 17.91%
Sales past 3/5Y	1.81% 8.71%
EPS Y/Y TTM	28.91%
Sales Y/Y TTM	12.76%
EPS Q/Q	22.04%
Sales Q/Q	16.60%
Earnings	Jul 30 AMC
EPS/Sales Surpr.	3.30% 1.58%

Insider Own	0.12%
Insider Trans	-2.21%
Inst Own	67.20%
Inst Trans	0.00%
ROA	34.91%
ROE	141.47%
ROIC	67.76%
Gross Margin	47.86%
Oper. Margin	32.64%
Profit Margin	27.15%
SMA20	4.94%
SMA50	5.22%
SMA200	15.44%
Trades

Shs Outstand	14.69B
Shs Float	14.67B
Short Float	0.96%
Short Ratio	2.58
Short Interest	140.53M
52W High	323.45 -2.54%
52W Low	201.50 56.44%
Volatility	2.18% 2.75%
ATR (14)	7.90
RSI (14)	61.85
Beta	1.09
Rel Volume	0.47
Avg Volume	54.49M
Volume	18,525,031

Perf Week	1.47%
Perf Month	6.63%
Perf Quarter	21.62%
Perf Half Y	21.54%
Perf YTD	15.95%
Perf Year	51.10%
Perf 3Y	65.31%
Perf 5Y	111.35%
Perf 10Y	1176.38%
Recom	2.08
Target Price	318.76
Prev Close	317.31
Price	315.23
Change	-0.65%

Date	Action	Analyst	Rating Change	Price Target Change
Today	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight	$250
Jul-13-26	Reiterated	Citigroup	Buy	$315 → $365
May-26-26	Reiterated	BofA Securities	Buy	$330 → $380
May-01-26	Reiterated	Monness Crespi & Hardt	Buy	$315 → $335
Apr-28-26	Reiterated	UBS	Neutral	$280 → $287
Apr-17-26	Upgrade	BNP Paribas Exane	Neutral → Outperform
Apr-14-26	Reiterated	BofA Securities	Buy	$320 → $325
Mar-23-26	Reiterated	BofA Securities	Buy	$325 → $320
Mar-05-26	Reiterated	Rosenblatt	Neutral	$267 → $268
Mar-03-26	Reiterated	Barclays	Underweight	$239 → $248
Feb-25-26	Reiterated	MoffettNathanson	Neutral	$241 → $270
Feb-10-26	Reiterated	Bernstein	Outperform	$325 → $340
Jan-30-26	Upgrade	Maxim Group	Hold → Buy	$300
Jan-30-26	Reiterated	Rosenblatt	Neutral	$250 → $267
Jan-30-26	Reiterated	Monness Crespi & Hardt	Buy	$300 → $315
Jan-30-26	Reiterated	JP Morgan	Overweight	$315 → $325
Jan-30-26	Reiterated	Barclays	Underweight	$230 → $239
Jan-26-26	Reiterated	JP Morgan	Overweight	$305 → $315
Jan-09-26	Reiterated	Evercore ISI	Outperform	$325 → $330
Jan-02-26	Resumed	Raymond James	Mkt Perform

Show Previous Ratings

Today 12:59PM	AAPL Stock Slips Why This Analyst Turned Bearish On Apple After The iPhone Maker Hit An All-Time High (Stocktwits)
12:56PM	Apple Widens China Smartphone Lead (GuruFocus.com)
12:41PM	Good News For Apple Stock Fans (GuruFocus.com)
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10:30AM	The Altman-Musk Feud Is Back: Musk Says Altman Takes Scamming to a Whole New Level, Altman Mocks His SpaceX IPO (Entrepreneur)
09:53AM	Loading…
09:53AM	Apple Stock Downgraded To Sell. Here's Why. (Investor's Business Daily)
09:36AM	Apple, IBM downgraded: Wall Street's top analyst calls (The Fly)
08:47AM	What Could Push GOOGL Stock Higher From Here? (Trefis)
08:41AM	KeyBanc cuts Apple to Underweight, cites slowing hardware demand (Investing.com)
08:14AM	Apple's lawsuit shows the importance of AI devices for the iPhone maker's future: Analyst (Yahoo Finance)
07:50AM	Apple Gets Rare Bear Rating as KeyBanc Downgrades on Demand Risk (Bloomberg)
07:08AM	3 Reasons Apple Stock Just Got Downgraded (Barrons.com)
07:02AM	The U.S. Stock Market Has a KOSPI Problem (Barrons.com)
06:58AM	Tech Weekly: Big Tech v EU, solar-powered EVs (Reuters Videos)
06:54AM	Buy Apple stock ahead of expected $200 iPhone price hikes: Morgan Stanley (Investing.com)
03:49AM	Loading…
03:49AM	Apple Stock Hits a Record as the AI Memory Crisis Guts Cheap Phones (BeInCrypto)
02:25AM	OpenAI CEO Sam Altman Throws Shade At Anthropic's New Ad Amid Tussle With Elon Musk, Apple: 'Thought This Was Satire' (Stocktwits)
01:23AM	China smartphone shipments fall for fifth straight quarter as costs rise - IDC (Reuters)
Jul-13-26 11:17PM	Apple supplier Lingyi iTech bets big on AI with US$590M bid for assets of bankrupt fiber maker Futong (DigiTimes)
11:11PM	TSMC seen riding AI boom to fifth straight quarter of record profit (Reuters)
10:14PM	Why Did AAPL, QTTB, CSX Stocks Surge To 52-Week Highs Today? (Stocktwits)
04:31PM	Apples iPhone And Google Pixel Q2 Sales Shine Even As Global Smartphone Market Drops To 13-Year Low (Stocktwits)
04:24PM	Apple and Google Are Likely to Strengthen AI Ties Following OpenAI Lawsuit (Barrons.com)
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04:00PM	Apple says former employee exploited rare bug to download confidential files after leaving for OpenAI (TechCrunch)
03:50PM	Global smartphone shipments at 13-year low amid memory chip crunch (Reuters Videos)
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02:55PM	Apple Just Hit a New High. These Experts Say the iPhone Makers Stock Has More Room to Run (Investopedia)
02:11PM	Loading…
02:11PM	Elon Musk trolls OpenAI CEO Sam Altman over Apple trade secrets suit (Yahoo Finance)
01:23PM	Broadcom Insiders Dump $10 Million in Stock -- Here's Why (GuruFocus.com)
01:19PM	TSMC Revenue Tops Forecasts on AI Strength (GuruFocus.com)
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01:04PM	Apple, Samsung Gain as Smartphone Market Falls (GuruFocus.com)
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12:24PM	Retail investors are cashing out of Apple, Tesla, and chip stocks: Chart of the Day (Yahoo Finance)
12:09PM	Elon Musk and Sam Altman spar on X over Apple's lawsuit against OpenAI (CNBC TV)
12:05PM	MSFT Stock Has Bounced From This Price Before. Now What? (Trefis)
10:30AM	Apple sues OpenAI, former employees over alleged trade secret theft tied to AI hardware (Proactive)
09:45AM	Apple Stock Rises. Why This Analyst Just Hiked His Price Target to $365. (Barrons.com)
09:34AM	Musk and Altman Clash Again (GuruFocus.com)
09:28AM	Apple Sues OpenAI Over Trade Secrets (GuruFocus.com)
09:16AM	Apple stock target raised as Citi sees continued market share gains (Investing.com)
08:49AM	Global smartphone shipments in second quarter hit lowest in 13 years on memory chip crunch (Reuters)
08:37AM	Musk, Altman Clash Again After Apple Files OpenAI Trade Secrets Lawsuit (GuruFocus.com)
08:26AM	Apple Adds $600 Billion as Investors Rotate Away From AI Spending Concerns (GuruFocus.com)
08:02AM	Intel Invests 5 Billion in Irish Hub to Keep Up in AI Chip Race (Bloomberg)
07:44AM	Apple Heads Into Earnings This Month With This Analyst Seeing Margin Expansion, 16% Upside Ahead (Stocktwits)
07:31AM	Apple Stock Gets Price Target Hike as IPhone 18's Launch Seen as 'Important Catalyst' (Barrons.com)
06:58AM	TSMC Delivers Record Second-Quarter Revenue as AI Chip Demand Accelerates (TSM) (InvestorsHub)
06:25AM	TSMC posts record revenue in second quarter on AI demand (Reuters Videos)
06:13AM	Apples $600 Billion Rally Fueled by Traders Fleeing AI Selloff (Bloomberg)
04:26AM	TSM Stock Dips Premarket As 36% Q2 Sales Surge Fails To Offset Iran-Driven Market Jitters (Stocktwits)
Jul-12-26 11:08PM	Not Afraid Of Apple, Says OpenAI CEO Sam Altman After Trade Secret Lawsuit (Stocktwits)
10:54PM	Apple reportedly accelerates AI chip roadmap as next-gen Macs prioritize neural processing (DigiTimes)
09:49PM	Why Retail Traders Couldnt Take Their Eyes Off These Stocks Last Week: AAPL, MU, MSFT, META, BABA (Stocktwits)
03:15PM	Elon Musk roasts OpenAI's Apple lawsuit but Altman hits back: 'You're the one selling investors on space datacenters' (Moneywise)
03:00PM	Is the AI Bubble About to Burst? (Oilprice.com)
03:00PM	'LOL ... so funny': Apple says ex-engineer stole secrets and coached a colleague to do the same. He now works at OpenAI (Moneywise)
11:17AM	OpenAI CEO Altman Accuses Elon Musk Of Wooing Investors With Space-Data Center Hype As SPCX Stock Nears Post-IPO Low (Stocktwits)
Jul-10-26 10:46PM	Apple sues OpenAI alleging trade secret theft (Pitchbook)
07:19PM	Apple accuses OpenAI, and former design star Jony Ives io Products firm, of stealing hardware trade secrets in blockbuster lawsuit (Fortune)
06:24PM	Apple Sues OpenAI and Former Employees, Alleging Theft of Trade Secrets-and a Laptop (Barrons.com)
06:08PM	AAPL Stock Unmoved After-Hours Apple Sues OpenAI Over Alleged 'Rotten' Campaign To Steal AI Hardware Secrets (Stocktwits)
06:07PM	Apple sues OpenAI for 'institutional' misconduct - and alleges that's just the tip of the iceberg (MarketWatch)
05:45PM	OpenAI Back in Another Legal War Weeks After Beating Elon Musk (BeInCrypto)
05:36PM	Apple is suing OpenAI over alleged trade secret theft (Yahoo Finance)
05:04PM	Apple sues OpenAI over alleged trade secret theft (Investing.com)
05:00PM	Apple is suing OpenAI for theft of trade secrets. Here's what we know. (Yahoo Finance Video)
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04:02PM	PC shipments fall as AI demand spikes memory prices (Yahoo Finance Video)
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11:30AM	Apple loses ground in China here's what to know (CNBC TV)
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12:36AM	After Apple, Indias smartphone manufacturing boom enters new phase with Vivo JV (TechCrunch)
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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

CEO & DirectorMr. Timothy D. Cook

Senior VP & CFOMr. Kevan Parekh

Senior VP & Chief Operating OfficerMr. Sabih Khan

Senior Vice President of Retail & PeopleMs. Deirdre O'Brien

Senior VP of Government Affairs & SecretaryMs. Katherine L. Adams

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Borders Ben	Principal Accounting Officer	Jun 16 '26	Sale	295.14	116	34,236	38,713	Jun 17 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Sale	311.02	50,000	15,551,000	3,764,576	May 29 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Proposed Sale	311.02	50,000	15,551,085		May 27 04:00 PM
Borders Ben	Principal Accounting Officer	May 08 '26	Sale	290.00	1,274	369,460	38,713	May 12 06:31 PM
LEVINSON ARTHUR D	Director	May 06 '26	Sale	284.76	250,000	71,189,722	3,819,576	May 08 06:30 PM
LEVINSON ARTHUR D	Director	May 06 '26	Proposed Sale	284.76	250,000	71,190,164		May 06 04:03 PM
KATHERINE L ADAMS	Former officer	May 05 '26	Proposed Sale	279.99	43,000	12,039,493		May 05 04:17 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '26	Sale	275.00	1,534	421,850	13,366	Apr 27 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '26	Proposed Sale	273.17	1,534	419,043		Apr 23 04:31 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '26	Sale	255.35	30,002	7,660,875	136,810	Apr 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '26	Sale	254.23	64,949	16,512,198	3,280,418	Apr 03 06:30 PM
O'BRIEN DEIRDRE	Officer	Apr 02 '26	Proposed Sale	255.35	30,002	7,660,978		Apr 02 04:07 PM
COOK TIMOTHY D	Officer	Apr 02 '26	Proposed Sale	254.23	64,949	16,512,062		Apr 02 04:07 PM
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM

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