Index
DJIA, NDX, S&P 500
Market Cap
4548.97B
Enterprise Value
4570.92B
Income
128.93B
Sales
466.82B
Book/sh
7.36
Cash/sh
4.25
Employees
166000
IPO
Dec 12, 1980
P/E
35.52
Forward P/E
32.19
PEG
2.53
P/S
9.74
P/B
42.08
P/C
72.90
P/FCF
33.28
EV/EBITDA
27.21
EV/Sales
9.79
Quick Ratio
0.93
Current Ratio
1.00
Debt/Eq
0.78
LT Debt/Eq
0.66
Option/Short
Yes / Yes
EPS (ttm)
8.72
EPS next Y
9.62
EPS next Q
1.99
EPS this Y
17.74%
EPS next Y
9.56%
EPS next 5Y
12.70%
EPS past 3/5Y
6.89% 17.91%
Sales past 3/5Y
1.81% 8.71%
EPS Y/Y TTM
28.91%
Sales Y/Y TTM
14.24%
EPS Q/Q
28.85%
Sales Q/Q
16.36%
Insider Own
0.12%
Insider Trans
-2.21%
Inst Own
66.04%
Inst Trans
0.00%
ROA
36.08%
ROE
148.75%
ROIC
72.08%
Gross Margin
50.75%
Oper. Margin
33.17%
Profit Margin
27.62%
SMA20
-4.53%
SMA50
0.07%
SMA200
11.42%
Trades
Shs Outstand
14.69B
Shs Float
14.67B
52W High
344.57 -10.11%
52W Low
201.50 53.71%
Volatility
2.30% 2.39%
ATR (14)
9.29
RSI (14)
43.68
Beta
1.07
Rel Volume
0.29
Avg Volume
55.62M
Volume
812,242
Perf Week
-7.00%
Perf Month
5.21%
Perf Quarter
14.14%
Perf Half Y
19.92%
Perf YTD
13.93%
Perf Year
49.21%
Perf 3Y
57.66%
Perf 5Y
112.34%
Perf 10Y
1088.83%
Prev Close
333.43
Price
309.72
Change
-7.11%
Date
Action
Analyst
Rating Change
Price Target Change
Jul-24-26 Reiterated
Robert W. Baird
Outperform
$310 → $330
Jul-23-26 Reiterated
Morgan Stanley
Overweight
$360 → $364
Jul-17-26 Upgrade
HSBC Securities
Hold → Buy
$366
Jul-14-26 Downgrade
KeyBanc Capital Markets
Sector Weight → Underweight
$250
Jul-13-26 Reiterated
Citigroup
Buy
$315 → $365
May-26-26 Reiterated
BofA Securities
Buy
$330 → $380
May-01-26 Reiterated
Monness Crespi & Hardt
Buy
$315 → $335
Apr-28-26 Reiterated
UBS
Neutral
$280 → $287
Apr-17-26 Upgrade
BNP Paribas Exane
Neutral → Outperform
Apr-14-26 Reiterated
BofA Securities
Buy
$320 → $325
Mar-23-26 Reiterated
BofA Securities
Buy
$325 → $320
Mar-05-26 Reiterated
Rosenblatt
Neutral
$267 → $268
Mar-03-26 Reiterated
Barclays
Underweight
$239 → $248
Feb-25-26 Reiterated
MoffettNathanson
Neutral
$241 → $270
Feb-10-26 Reiterated
Bernstein
Outperform
$325 → $340
Jan-30-26 Upgrade
Maxim Group
Hold → Buy
$300
Jan-30-26 Reiterated
Rosenblatt
Neutral
$250 → $267
Jan-30-26 Reiterated
Monness Crespi & Hardt
Buy
$300 → $315
Jan-30-26 Reiterated
JP Morgan
Overweight
$315 → $325
Jan-30-26 Reiterated
Barclays
Underweight
$230 → $239
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(The Wall Street Journal)
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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.
CEO & Director Mr. Timothy D. Cook
Senior VP & CFO Mr. Kevan Parekh
Senior VP & Chief Operating Officer Mr. Sabih Khan
Senior Vice President of Retail & People Ms. Deirdre O'Brien
Senior VP of Government Affairs & Secretary Ms. Katherine L. Adams
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Borders Ben Principal Accounting Officer Jun 16 '26 Sale 295.14 116 34,236 38,713 Jun 17 06:30 PM LEVINSON ARTHUR D Director May 27 '26 Sale 311.02 50,000 15,551,000 3,764,576 May 29 06:30 PM LEVINSON ARTHUR D Director May 27 '26 Proposed Sale 311.02 50,000 15,551,085 May 27 04:00 PM Borders Ben Principal Accounting Officer May 08 '26 Sale 290.00 1,274 369,460 38,713 May 12 06:31 PM LEVINSON ARTHUR D Director May 06 '26 Sale 284.76 250,000 71,189,722 3,819,576 May 08 06:30 PM LEVINSON ARTHUR D Director May 06 '26 Proposed Sale 284.76 250,000 71,190,164 May 06 04:03 PM KATHERINE L ADAMS Former officer May 05 '26 Proposed Sale 279.99 43,000 12,039,493 May 05 04:17 PM Parekh Kevan Senior Vice President, CFO Apr 23 '26 Sale 275.00 1,534 421,850 13,366 Apr 27 06:30 PM KEVAN PAREKH Officer Apr 23 '26 Proposed Sale 273.17 1,534 419,043 Apr 23 04:31 PM O'BRIEN DEIRDRE Senior Vice President Apr 02 '26 Sale 255.35 30,002 7,660,875 136,810 Apr 03 06:30 PM COOK TIMOTHY D Chief Executive Officer Apr 02 '26 Sale 254.23 64,949 16,512,198 3,280,418 Apr 03 06:30 PM O'BRIEN DEIRDRE Officer Apr 02 '26 Proposed Sale 255.35 30,002 7,660,978 Apr 02 04:07 PM COOK TIMOTHY D Officer Apr 02 '26 Proposed Sale 254.23 64,949 16,512,062 Apr 02 04:07 PM KONDO CHRIS Principal Accounting Officer Nov 07 '25 Sale 271.23 3,752 1,017,655 15,098 Nov 12 06:30 PM Parekh Kevan Senior Vice President, CFO Oct 16 '25 Sale 247.39 4,199 1,038,787 8,765 Oct 17 06:31 PM KEVAN PAREKH Officer Oct 16 '25 Proposed Sale 249.34 4,199 1,046,979 Oct 16 04:23 PM COOK TIMOTHY D Chief Executive Officer Oct 02 '25 Sale 256.81 129,963 33,375,723 3,280,295 Oct 03 06:33 PM O'BRIEN DEIRDRE Senior Vice President Oct 02 '25 Sale 257.39 43,013 11,071,078 136,687 Oct 03 06:32 PM Adams Katherine L. SVP, GC and Secretary Oct 02 '25 Sale 256.79 47,125 12,101,154 179,158 Oct 03 06:30 PM KATHERINE L ADAMS Officer Oct 02 '25 Proposed Sale 255.45 47,125 12,038,081 Oct 02 04:25 PM O'BRIEN DEIRDRE Officer Oct 02 '25 Proposed Sale 257.38 43,013 11,070,897 Oct 02 04:10 PM COOK TIMOTHY D Officer Oct 02 '25 Proposed Sale 256.81 129,962 33,375,268 Oct 02 04:09 PM WILLIAMS JEFFREY E Officer Oct 02 '25 Proposed Sale 256.58 43,013 11,036,060 Oct 02 04:04 PM LEVINSON ARTHUR D Director Aug 28 '25 Sale 232.07 90,000 20,886,300 4,069,576 Aug 29 06:30 PM LEVINSON ARTHUR D Director Aug 28 '25 Proposed Sale 232.07 90,000 20,885,966 Aug 28 04:03 PM O'BRIEN DEIRDRE Senior Vice President Aug 08 '25 Sale 223.20 34,821 7,772,047 136,687 Aug 12 06:30 PM O'BRIEN DEIRDRE Officer Aug 08 '25 Proposed Sale 223.20 34,821 7,772,065 Aug 08 04:07 PM