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HOG [NYSE]
Harley-Davidson, Inc.
Index- P/E39.87 EPS (ttm)1.23 Insider Own0.20% Shs Outstand153.28M Perf Week-0.22%
Market Cap7.61B Forward P/E15.21 EPS next Y3.22 Insider Trans-16.28% Shs Float152.24M Perf Month20.80%
Income190.70M PEG0.93 EPS next Q1.14 Inst Own96.10% Short Float10.67% Perf Quarter52.71%
Sales4.18B P/S1.82 EPS this Y-99.70% Inst Trans0.60% Short Ratio7.10 Perf Half Y46.89%
Book/sh11.24 P/B4.36 EPS next Y4.35% ROA0.90% Target Price48.00 Perf Year150.31%
Cash/sh- P/C- EPS next 5Y43.10% ROE6.50% 52W Range17.80 - 50.67 Perf YTD33.41%
Dividend0.60 P/FCF8.66 EPS past 5Y-3.28% ROI0.20% 52W High-3.37% Beta1.56
Dividend %1.23% Quick Ratio1.30 Sales past 5Y-7.50% Gross Margin34.60% 52W Low175.13% ATR1.62
Employees4600 Current Ratio1.50 Sales Q/Q-32.40% Oper. Margin3.40% RSI (14)68.87 Volatility2.74% 3.39%
OptionableYes Debt/Eq5.22 EPS Q/Q-821.50% Profit Margin2.70% Rel Volume0.75 Prev Close49.29
ShortableYes LT Debt/Eq3.44 EarningsApr 19 BMO Payout109.50% Avg Volume2.29M Price48.96
Recom2.10 SMA207.39% SMA5021.33% SMA20041.52% Volume1,716,548 Change-0.67%
Apr-23-21Downgrade Morgan Stanley Equal-Weight → Underweight $36 → $38
Apr-14-21Initiated BofA Securities Buy $55
Apr-09-21Upgrade Northcoast Neutral → Buy $49
Mar-31-21Upgrade Robert W. Baird Neutral → Outperform $38 → $45
Jan-29-21Downgrade Northcoast Buy → Neutral
Jan-19-21Reiterated Citigroup Buy $39 → $47
Nov-30-20Resumed William Blair Mkt Perform
Nov-02-20Downgrade UBS Buy → Neutral $35
Oct-28-20Downgrade Morgan Stanley Overweight → Equal-Weight $38
Jul-16-20Upgrade Wedbush Neutral → Outperform $27 → $36
Jul-15-20Upgrade UBS Neutral → Buy $24 → $31
Jul-14-20Upgrade BMO Capital Markets Market Perform → Outperform $23 → $33
Jul-10-20Upgrade RBC Capital Mkts Underperform → Sector Perform $19 → $28
Jul-09-20Upgrade Northcoast Neutral → Buy
Jul-06-20Initiated Citigroup Buy $33
Jun-25-20Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20Reiterated Wedbush Neutral $19 → $27
May-05-20Upgrade Argus Hold → Buy $30
Apr-06-20Downgrade Argus Buy → Hold
Mar-16-20Downgrade RBC Capital Mkts Sector Perform → Underperform $36 → $17
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Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
Krause Paul JVP, Chief Legal OfficerApr 29Option Exercise0.001,36804,228May 03 03:22 PM
ZEITZ JOCHENPresident and CEOApr 29Option Exercise0.00123,1530376,873May 03 03:22 PM
Mansfield Luke ChristopherVP/Motorcycle ManagementFeb 05Option Exercise0.001,95807,609Feb 08 02:51 PM
Niketh BryanSVP, Motor Co. Product & OpsFeb 05Option Exercise0.001,51706,293Feb 08 02:51 PM
Root Jonathan RSVP - HDFSIFeb 05Option Exercise0.0070202,868Feb 08 02:51 PM
Thomas James DarrellVP/TreasurerFeb 05Option Exercise0.001,467024,753Feb 08 02:51 PM
Krause Paul JVP, Chief Legal OfficerFeb 05Option Exercise0.0066003,107Feb 08 02:51 PM
Anding Julie MChief Administrative OfficerFeb 05Option Exercise0.002,04107,461Feb 08 02:50 PM
Giuffre AmyVP & Chief Communications OfcrFeb 05Option Exercise0.00679013,658Feb 08 02:50 PM
HUND LAWRENCE GChief Commercial OfficerFeb 05Option Exercise0.005,455040,269Feb 08 02:50 PM
KORNETZKE MARK RChief Accounting OfficerFeb 05Option Exercise0.001,64106,294Feb 08 02:51 PM
Mansfield Luke ChristopherVP/Motorcycle ManagementFeb 05Buy33.7273524,7828,344Feb 08 02:51 PM
ZEITZ JOCHENPresident and CEOFeb 04Buy32.4730,8001,000,165253,720Feb 05 01:12 PM
HUND LAWRENCE GChief Commercial OfficerFeb 02Option Exercise0.0014,059037,907Feb 04 06:37 PM
Giuffre AmyVP & Chief Communications OfcrFeb 02Option Exercise0.00415013,134Feb 04 06:37 PM
Anding Julie MChief Administrative OfficerFeb 02Option Exercise0.001,21505,861Feb 04 06:37 PM
Thomas James DarrellVP/TreasurerFeb 02Option Exercise0.001,062023,601Feb 04 06:36 PM
KORNETZKE MARK RChief Accounting OfficerFeb 02Option Exercise0.001,17905,093Feb 04 06:36 PM
Root Jonathan RSVP - HDFSIFeb 02Option Exercise0.0050302,341Feb 04 06:37 PM
Niketh BryanSVP, Motor Co. Product & OpsFeb 02Option Exercise0.001,09505,185Feb 04 06:37 PM
Krause Paul JVP, Chief Legal OfficerFeb 02Option Exercise0.0039302,594Feb 04 06:37 PM
Anding Julie MChief Administrative OfficerFeb 01Option Exercise0.001,96805,381Feb 03 06:32 PM
HUND LAWRENCE GChief Commercial OfficerFeb 01Option Exercise0.005,261025,006Feb 03 06:33 PM
KORNETZKE MARK RChief Accounting OfficerFeb 01Option Exercise0.001,58304,505Feb 03 06:33 PM
Krause Paul JVP, Chief Legal OfficerFeb 01Option Exercise0.0056402,412Feb 03 06:33 PM
Mansfield Luke ChristopherVP/Motorcycle ManagementFeb 01Option Exercise0.001,88806,356Feb 03 06:33 PM
Guiffre AmyVP & Chief Communications OfcrFeb 01Option Exercise0.00655012,964Feb 03 06:31 PM
Thomas James DarrellVP/TreasurerFeb 01Option Exercise0.001,415022,959Feb 03 06:36 PM
Root Jonathan RSVP - HDFSIFeb 01Option Exercise0.0067702,073Feb 03 06:35 PM
Niketh BryanSVP, Motor Co. Product & OpsFeb 01Option Exercise0.001,46304,636Feb 03 06:33 PM
Mansfield Luke ChristopherVP Chief StrategyDec 01Option Exercise0.004,83106,014Dec 03 12:43 PM
Krause Paul JVP, Chief Legal OfficerDec 01Option Exercise0.0091402,141Dec 03 12:49 PM
Olin John AFormer SVP & CFONov 09Sale34.4592,0023,169,0440Nov 12 08:42 AM
ZEITZ JOCHENChairman and Acting PresidentAug 12Buy27.8671,4501,990,833222,920Aug 13 12:57 PM
Thomas James DarrellVP - Interim CFO and TreasurerAug 07Option Exercise24.012,22853,49423,772Aug 11 04:10 PM
Thomas James DarrellVP - Interim CFO and TreasurerAug 07Sale25.862,22857,61621,544Aug 11 04:10 PM
Krause Paul JVP, Chief Legal OfficerJul 31Option Exercise0.0075001,467Dec 03 12:49 PM
KORNETZKE MARK RChief Accounting OfficerJul 27Option Exercise0.0050003,082Jul 29 05:00 PM
ZEITZ JOCHENChairman and Acting PresidentMay 13Buy19.5251,020996,007151,470May 15 04:06 PM
Olin John ASVP & CFOMay 13Buy19.0213,500256,77482,557May 15 04:06 PM
ZEITZ JOCHENChairman and Acting PresidentMay 08Option Exercise21.453,67678,851101,526May 12 08:00 PM
Alstead TroyDirectorMay 08Option Exercise21.453,67678,85115,065May 12 08:00 PM
CAVE MICHAEL JChairman of the BoardMay 08Option Exercise21.453,67678,8513,676May 12 08:00 PM
LINEBARGER NORMAN THOMASDirectorMay 08Option Exercise21.453,67678,8514,339May 12 08:00 PM
Sylvester MaryroseDirectorMay 08Option Exercise21.453,67678,85118,867May 12 08:00 PM
ZEITZ JOCHENChairman and Acting PresidentMay 08Buy21.2697,8502,080,08697,850May 12 08:00 PM