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NEW: Price Reaction to Earnings Reports

View detailed tables showing price action before and after earnings announcements, ranging from intraday to one week out. Track how the market has reacted to past earnings to identify patterns and predict future behavior. Click here to open.

HOG

Harley-Davidson, Inc

Jan 24 • 04:00PM ET

28.39

Dollar change -0.34
Percentage change -1.18	%

Consumer Cyclical • Recreational Vehicles • USA • NYSE

Peers: PII GM F OSK HMC THO WGO LCII MCFT MVIS

| Held by: COWZ IJH VTI AVUV VB VBR VXF MDY DFAT FXD

Scroll to Statements

Index	-	P/E	6.40	EPS (ttm)	4.43	Insider Own	0.71%	Shs Outstand	127.30M	Perf Week	-4.22%
Market Cap	3.61B	Forward P/E	7.14	EPS next Y	3.98	Insider Trans	-0.47%	Shs Float	126.42M	Perf Month	-7.67%
Income	598.06M	PEG	-	EPS next Q	-0.65	Inst Own	96.07%	Short Float	7.34%	Perf Quarter	-17.78%
Sales	5.55B	P/S	0.65	EPS this Y	-25.01%	Inst Trans	1.82%	Short Ratio	6.21	Perf Half Y	-16.18%
Book/sh	26.95	P/B	1.05	EPS next Y	8.90%	ROA	4.69%	Short Interest	9.28M	Perf Year	-16.25%
Cash/sh	18.78	P/C	1.51	EPS next 5Y	-2.33%	ROE	17.74%	52W Range	27.37 - 44.16	Perf YTD	-5.77%
Dividend Est.	0.67 (2.37%)	P/FCF	4.70	EPS past 5Y	8.82%	ROI	7.27%	52W High	-35.71%	Beta	1.47
Dividend TTM	0.69 (2.43%)	Quick Ratio	1.25	Sales past 5Y	4.12%	Gross Margin	32.00%	52W Low	3.73%	ATR (14)	0.88
Dividend Ex-Date	Dec 10, 2024	Current Ratio	1.41	EPS Y/Y TTM	-10.95%	Oper. Margin	9.07%	RSI (14)	37.80	Volatility	2.89% 2.71%
Employees	6400	Debt/Eq	2.29	Sales Y/Y TTM	-6.30%	Profit Margin	10.77%	Recom	2.41	Target Price	36.62
Option/Short	Yes / Yes	LT Debt/Eq	1.40	EPS Q/Q	-33.96%	Payout	13.55%	Rel Volume	1.18	Prev Close	28.73
Sales Surprise	-9.63%	EPS Surprise	12.47%	Sales Q/Q	-25.72%	Earnings	Feb 05 BMO	Avg Volume	1.49M	Price	28.39
SMA20	-3.24%	SMA50	-9.44%	SMA200	-17.79%	Trades		Volume	1,770,412	Change	-1.18%

Date	Action	Analyst	Rating Change	Price Target Change
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40
Oct-14-22	Reiterated	DA Davidson	Neutral	$36 → $37
Jul-20-22	Reiterated	BofA Securities	Buy	$70 → $60
Jul-01-22	Initiated	DA Davidson	Neutral	$35
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight	$39 → $40
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$36 → $38
Apr-14-21	Initiated	BofA Securities	Buy	$55
Apr-09-21	Upgrade	Northcoast	Neutral → Buy	$49

Show Previous Ratings

Jan-24-25 09:00AM	HARLEY-DAVIDSON INTRODUCES NEW STREET GLIDE ULTRA, PAN AMERICA 1250 ST AND SIX REFRESHED CRUISER MODELS FOR 2025 MOTORCYCLE LINE-UP (PR Newswire)
Jan-23-25 02:41PM	Which US companies are pulling back on diversity initiatives? (Associated Press Finance)
Jan-21-25 06:28PM	Trump Pushes for Early Renegotiation of U.S. Trade Deal With Mexico, Canada (The Wall Street Journal)
12:14PM	Morgan Stanley cuts Harley-Davidson to equal weight on affordability concerns (Investing.com)
04:03AM	A Look Back at Leisure Products Stocks Q3 Earnings: Harley-Davidson (NYSE:HOG) Vs The Rest Of The Pack (StockStory)
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Jan-19-25 12:01AM	Trumps Tariff Threats Push Europe to Gear Up for Trade Fight (The Wall Street Journal)
Jan-15-25 05:00PM	Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2024 Results on February 5, 2025 (PR Newswire)
Jan-09-25 09:03AM	2025 HARLEY-DAVIDSON HOMECOMING FESTIVAL TO FEATURE HEADLINING ACTS CHRIS STAPLETON AND HANK WILLIAMS JR. (PR Newswire)
Jan-08-25 05:30PM	Harley-Davidson announces promotion of Jonathan Root to President, Commercial (PR Newswire)
Jan-07-25 10:58AM	Now its Trumps turn to save steelworker jobs (Yahoo Finance)
08:32AM	McDonalds joins wave of US companies backing away from DEI (Yahoo Finance)
12:01AM	Inside Robby Starbucks Campaign to End DEI, One Company at a Time (WSJ)
Dec-31-24 08:30AM	Heritage Distilling Names Michael P. Carrosino as Chief Financial Officer (GlobeNewswire)
04:02AM	Leisure Products Stocks Q3 Results: Benchmarking Johnson Outdoors (NASDAQ:JOUT) (StockStory)
Dec-29-24 04:53PM	Why Harley-Davidson, Inc. (HOG) Is the Top Luxury Stock According to Hedge Funds (Insider Monkey)
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Dec-20-24 08:59AM	Trump Warns Europe to Buy More U.S. Oil and Gas or Face Tariffs (The Wall Street Journal)
Dec-19-24 08:30AM	Heritage Distilling Company Strengthens Senior Leadership Team with Key Appointments to Accelerate Next Stage of Growth and Innovation (GlobeNewswire)
Dec-16-24 06:00PM	Why companies like Walmart are rethinking their DEI approach (Yahoo Finance Video)
05:02PM	Walmart defends pullback on DEI while investors and leaders debate its effects on performance (Yahoo Finance)
Dec-12-24 11:52AM	DEI backlash reaches Nasdaq as court strikes down diversity rules (Yahoo Finance)
Dec-09-24 04:26PM	Canadas Trudeau Vows to Retaliate if Trump Imposes 25% Import Tariff (The Wall Street Journal)
Dec-01-24 02:48AM	A Top Mission for Europes Chief Is to Cool Trumps Ire Toward the EU (The Wall Street Journal)
Nov-28-24 01:30PM	Three Reasons to Avoid HOG and One Stock to Buy Instead (StockStory)
Nov-27-24 04:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Nov-26-24 12:07PM	DEI rollback reaches Walmart as backlash mounts (Yahoo Finance)
12:07PM	DEI rollback reaches Walmart as backlash mounts: 'This is the biggest win yet' (Yahoo Finance)
Nov-23-24 12:01AM	To Challenge China, India Needs to Get Out of the Way of Its Factory Owners (The Wall Street Journal)
Nov-03-24 10:00AM	How Harley-Davidson Is Seeking to Smooth Tensions With Disgruntled Dealers (The Wall Street Journal)
Oct-29-24 03:39AM	Ruger Earnings: What To Look For From RGR (StockStory)
Oct-28-24 08:03PM	Harley-Davidson suffers weak sales after controversial change (TheStreet)
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10:22AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
Oct-26-24 06:46AM	Harley-Davidson price target lowered to $34 from $39 at Citi (TipRanks)
Oct-25-24 12:17PM	Harley-Davidson cuts revenue forecast on inflation, DEI backlash (Fox Business)
03:12AM	Harley-Davidson Inc (HOG) Q3 2024 Earnings Call Highlights: Navigating Declines with Strategic ... (GuruFocus.com)
02:16AM	Q3 2024 Harley-Davidson Inc Earnings Call (Thomson Reuters StreetEvents)
Oct-24-24 06:00PM	Harley-Davidson (HOG) Q3 2024 Earnings Call Transcript (Motley Fool) -7.21%
01:40PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
11:43AM	Harley-Davidson Slashes Motorcycle Shipments as Sales Stall (The Wall Street Journal)
11:30AM	Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics (Zacks)
09:39AM	Harley-Davidsons Sales Drop, Prompting Cut in 2024 Outlook (Bloomberg)
09:22AM	Harley-Davidson Q3 Earnings: Sales Drop 26%, High Interest Rates Hit Motorcycle Demand And Margins, Lowers 2024 Outlook (Benzinga)
08:15AM	Harley-Davidson (HOG) Q3 Earnings Beat Estimates (Zacks)
07:22AM	Harley-Davidson (NYSE:HOG) Surprises With Q3 Sales (StockStory)
07:09AM	Harley-Davidson: Q3 Earnings Snapshot (Associated Press Finance)
07:00AM	Harley-Davidson Delivers Third Quarter Financial Results (PR Newswire)
06:58AM	Harley-Davidson cuts annual revenue forecast on weak demand (Reuters)
Oct-23-24 03:04AM	Earnings To Watch: Harley-Davidson (HOG) Reports Q3 Results Tomorrow (StockStory)
Oct-22-24 09:15AM	Exploring Analyst Estimates for Harley-Davidson (HOG) Q3 Earnings, Beyond Revenue and EPS (Zacks)
Oct-17-24 10:01AM	Analysts Estimate Harley-Davidson (HOG) to Report a Decline in Earnings: What to Look Out for (Zacks)
Oct-11-24 03:03AM	Q2 Earnings Highlights: Clarus (NASDAQ:CLAR) Vs The Rest Of The Leisure Products Stocks (StockStory)
Oct-03-24 05:00PM	Harley-Davidson, Inc. To Report Third Quarter Results On October 24, 2024 (PR Newswire)
Oct-02-24 08:20AM	Harley-Davidson Stock Is Falling. A Former Bull Left the Pack. (Barrons.com)
05:13AM	Harley-Davidson shares slip as Baird downgrades stock to Neutral (Investing.com)
Sep-30-24 05:24AM	A Look Back at Leisure Products Stocks Q2 Earnings: Harley-Davidson (NYSE:HOG) Vs The Rest Of The Pack (StockStory)
Sep-29-24 07:22AM	Is Harley-Davidson, Inc. (HOG) the Best Small Cap EV Stock to Invest In? (Insider Monkey)
Sep-25-24 11:40AM	Harley-Davidson recalls 41K motorcycles over wiring issue that could cause loss of power (Fox Business)
Sep-17-24 04:08AM	Leisure Products Stocks Q2 Results: Benchmarking Brunswick (NYSE:BC) (StockStory)
Sep-05-24 12:00AM	Ford, Coors Light and Other Brands Retreat From a Gay-Rights Index (The Wall Street Journal)
Sep-04-24 04:45PM	8 Best EV Stocks to Buy According to Short Sellers (Insider Monkey)
04:30PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
Aug-28-24 01:02PM	The right-wing activist riding a wave of opposition to DEI in corporate America (CNN Business)
03:01AM	Malibu Boats Earnings: What To Look For From MBUU (StockStory)
Aug-20-24 11:52AM	Harley-Davidson Walks Back DEI Policies (IEN)
08:29AM	Harley Davidson drops DEI efforts (CNBC TV)
05:33AM	Woke Harley-Davidson ditches DEI, folding to right-wing pressure (Fortune)
Aug-19-24 04:35PM	Harley-Davidson Changes DEI Policy Following Activist Pressure (The Wall Street Journal)
04:10PM	Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign (CNN Business)
02:06PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
08:25AM	Harley-Davidson (HOG) Cooled Down in Q2 After a Strong Run (Insider Monkey)
Aug-13-24 10:00AM	Harley-Davidson Dealers Accuse Bike Maker of Hogging Profits (The Wall Street Journal)
Aug-08-24 01:19AM	Is Harley-Davidson, Inc. (HOG) A Good Luxury Stock to Buy According to Analysts? (Insider Monkey)
Aug-07-24 03:09AM	YETI (YETI) To Report Earnings Tomorrow: Here Is What To Expect (StockStory)
Aug-05-24 03:03AM	Acushnet (GOLF) Q2 Earnings Report Preview: What To Look For (StockStory)
Aug-04-24 03:02AM	Johnson Outdoors Earnings: What To Look For From JOUT (StockStory)
Aug-03-24 12:03AM	The Activist Pushing Companies to Ditch Their Diversity Policies (The Wall Street Journal)
Aug-02-24 02:55PM	Harley-Davidson Celebrates 1 Million Riders Trained Milestone (PR Newswire)
Aug-01-24 12:28PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
Jul-31-24 09:32AM	Harley-Davidson (HOG) Rallies 13% Since Q2 Earnings Beat (Zacks)
Jul-29-24 04:57PM	After facing off with John Deere and Tractor Supply, a conservative influencer is targeting Harley-Davidson (Fortune)
Jul-26-24 03:16AM	Q2 2024 Harley-Davidson Inc Earnings Call (Thomson Reuters StreetEvents)
Jul-25-24 08:00PM	Harley-Davidson (HOG) Q2 2024 Earnings Call Transcript (Motley Fool) +7.44%
04:40PM	Why Harley-Davidson (HOG) Stock Is Trading Up Today (StockStory)
04:18PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
12:56PM	Harley-Davidson: Our Customersat Least for LoansArent That Old (The Wall Street Journal)
11:00AM	Jelly Roll and Harley-Davidson Unite for Exclusive Apparel Collaboration (PR Newswire)
10:12AM	Harley-Davidson Beats on Pricier Bikes, Plans Share Buyback (Bloomberg)
10:00AM	Compared to Estimates, Harley-Davidson (HOG) Q2 Earnings: A Look at Key Metrics (Zacks)
09:41AM	Harley-Davidson Stock Rallies After Results Outpace Expectations (The Wall Street Journal)
08:15AM	Harley-Davidson (HOG) Beats Q2 Earnings and Revenue Estimates (Zacks)
07:34AM	Midday movers: Ford, Edwards Lifesciences fall; Harley-Davidson, ServiceNow rise (Investing.com)
07:12AM	Harley-Davidson: Q2 Earnings Snapshot (Associated Press Finance)
07:09AM	Harley-Davidson's (NYSE:HOG) Q2: Strong Sales (StockStory)
07:00AM	Harley-Davidson Delivers Second Quarter Financial Results (PR Newswire)
07:00AM	Harley-Davidson Announces Plan to Repurchase $1 Billion of Its Shares Through 2026 (PR Newswire)
Jul-24-24 03:09AM	Harley-Davidson Earnings: What To Look For From HOG (StockStory)
Jul-19-24 03:43AM	Winners And Losers Of Q1: American Outdoor Brands (NASDAQ:AOUT) Vs The Rest Of The Leisure Products Stocks (StockStory)
Jul-18-24 10:01AM	Harley-Davidson (HOG) Earnings Expected to Grow: Should You Buy? (Zacks)
Jul-17-24 03:28AM	Q1 Earnings Highlights: Vista Outdoor (NYSE:VSTO) Vs The Rest Of The Leisure Products Stocks (StockStory)
Jul-16-24 03:38AM	Spotting Winners: Polaris (NYSE:PII) And Leisure Products Stocks In Q1 (StockStory)
Jul-15-24 03:48PM	Harley-Davidson Announces BUILD Moto Sponsorship (PR Newswire)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Sylvester Maryrose	Director	Oct 30 '24	Sale	32.25	4,278	137,966	17,687	Nov 01 04:38 PM
Sylvester Maryrose	Director	Oct 30 '24	Proposed Sale	32.90	4,278	140,746		Oct 30 04:18 PM
Alstead Troy	Director	May 17 '24	Option Exercise	0.00	4,412	0	31,046	May 21 09:16 PM
FARLEY JR JAMES D	Director	May 17 '24	Option Exercise	0.00	4,412	0	18,471	May 21 09:15 PM
LINEBARGER NORMAN THOMAS	Director	May 17 '24	Option Exercise	0.00	4,412	0	24,651	May 21 09:15 PM
Golston Allan C.	Director	May 17 '24	Option Exercise	0.00	2,207	0	2,207	May 21 09:15 PM
Sylvester Maryrose	Director	May 17 '24	Option Exercise	0.00	4,412	0	21,965	May 21 09:15 PM
Root Jonathan R	Chief Financial Officer	Feb 09 '24	Option Exercise	0.00	2,492	0	14,973	Feb 12 12:55 PM
Koval Glen	VP Motorcycle Development	Feb 09 '24	Option Exercise	0.00	2,729	0	6,168	Feb 12 12:54 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '24	Option Exercise	0.00	2,196	0	9,002	Feb 12 12:53 PM
Krause Paul J	VP, Chief Legal Officer	Feb 09 '24	Option Exercise	0.00	3,251	0	19,561	Feb 12 12:52 PM
Krishnan Jagdish	Chief Digital Officer	Feb 09 '24	Option Exercise	0.00	3,997	0	18,076	Feb 12 12:50 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 09 '24	Option Exercise	0.00	2,350	0	5,418	Feb 12 12:49 PM
O'Sullivan Coyne Edel M.	Chief Commercial Officer	Feb 09 '24	Option Exercise	0.00	3,343	0	10,040	Feb 12 12:48 PM
ZEITZ JOCHEN	President and CEO	Feb 09 '24	Option Exercise	0.00	51,078	0	635,128	Feb 12 12:46 PM
Krishnan Jagdish	Chief Digital Officer	Feb 05 '24	Option Exercise	0.00	11,267	0	18,092	Feb 06 05:41 PM
O'Sullivan Coyne Edel M.	Chief Commercial Officer	Feb 05 '24	Option Exercise	0.00	6,657	0	9,849	Feb 06 05:40 PM
Root Jonathan R	Chief Financial Officer	Feb 05 '24	Option Exercise	0.00	6,997	0	15,013	Feb 06 05:40 PM
Krause Paul J	VP, Chief Legal Officer	Feb 05 '24	Option Exercise	0.00	6,777	0	19,123	Feb 06 05:39 PM
KORNETZKE MARK R	Chief Accounting Officer	Feb 03 '24	Option Exercise	0.00	1,354	0	3,968	Feb 05 02:42 PM
Krishnan Jagdish	Chief Digital Officer	Feb 03 '24	Option Exercise	0.00	2,687	0	7,769	Feb 05 02:37 PM
Koval Glen	VP Motorcycle Development	Feb 03 '24	Option Exercise	0.00	2,050	0	4,838	Feb 05 02:28 PM
Root Jonathan R	Chief Financial Officer	Feb 03 '24	Option Exercise	0.00	1,669	0	8,594	Feb 05 02:16 PM
Krause Paul J	VP, Chief Legal Officer	Feb 03 '24	Option Exercise	0.00	1,616	0	12,949	Feb 05 02:14 PM
Termaat Tori	Chief Human Resources Officer	Feb 03 '24	Option Exercise	0.00	1,212	0	7,678	Feb 05 02:11 PM

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HOG

Harley-Davidson, Inc

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