Analysts 10 incl. previous ratings
Rating Distribution 4 Buy · 6 Hold · 0 Sell
Date Action Analyst Rating Change Price Target Change Implied Upside Aug 06, 2026 Upgrade T The Benchmark Company
Hold → Buy May 08, 2026 Downgrade T Telsey Advisory Group
Outperform → Market Perform $11 +23.5% May 08, 2026 Downgrade S Stifel
Buy → Hold $10 +12.2% May 08, 2026 Downgrade C Craig Hallum
Buy → Hold $10 +12.2% May 04, 2026 Downgrade D DA Davidson
Buy → Neutral $16 +79.6% Apr 08, 2026 Downgrade T TD Cowen
Buy → Hold $16 +79.6% Mar 27, 2026 Reiterated T Telsey Advisory Group
Outperform $35 → $26 +191.8% Feb 27, 2026 Reiterated T Telsey Advisory Group
Outperform $50 → $35 +292.8% Feb 27, 2026 Downgrade M Morgan Stanley
Overweight → Equal-Weight $24 +169.4% Feb 26, 2026 Downgrade T The Benchmark Company
Buy → Hold Dec 05, 2025 Initiated N Needham
Buy $45 +405.1% Nov 13, 2025 Initiated T The Benchmark Company
Buy $60 +573.4% Aug 08, 2025 Reiterated T Telsey Advisory Group
Outperform $46 → $50 +461.2% Jul 08, 2025 Initiated M Mizuho
Outperform $45 +405.1% May 06, 2025 Initiated B BMO Capital Markets
Outperform $44 +393.8% Mar 24, 2025 Initiated M Morgan Stanley
Overweight $30 +236.7% Feb 28, 2025 Upgrade S Stifel
Hold → Buy $44 +393.8% Jan 27, 2025 Initiated T Telsey Advisory Group
Outperform $52 +483.6% Dec 20, 2024 Initiated C Craig Hallum
Buy $50 +461.2% Aug 09, 2024 Upgrade T TD Cowen
Hold → Buy $44 +393.8%
Show Previous Ratings
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Van Hoven Reena Chauhan Chief People Officer May 19 '26 Buy 8.92 2,242 19,999 25,827 May 21 04:55 PM Flanagan Glenda J Director May 18 '26 Buy 8.33 6,100 50,813 37,498 May 20 04:55 PM Coon Stephanie Chief Strategy Officer May 15 '26 Buy 8.42 5,895 49,636 62,314 May 19 04:55 PM Ruiz Gisel Director May 13 '26 Buy 8.13 6,151 50,008 46,549 May 19 04:55 PM Amoo-Gottfried Kofi Owusu Director May 15 '26 Buy 8.45 2,375 20,069 31,061 May 19 04:55 PM Kennedy Kelly J. Director May 14 '26 Buy 8.40 2,500 21,000 22,927 May 18 04:55 PM McKeon Kathryn CMO and GM, Butter May 14 '26 Buy 8.28 604 5,001 50,275 May 18 04:55 PM Cyr William B. Director May 14 '26 Buy 8.52 6,000 51,120 13,794 May 18 04:55 PM Pappas Peter Nicholas CSO and President, Eggs May 14 '26 Buy 8.51 3,500 29,785 85,169 May 18 04:55 PM Holland Joseph Michael Chief Supply Chain Officer May 14 '26 Buy 8.00 12,484 99,872 38,150 May 18 04:55 PM Post Denny Marie Director May 13 '26 Buy 8.23 3,000 24,690 19,312 May 15 04:55 PM STEPHANIE COON Officer Mar 16 '26 Proposed Sale 16.21 6,500 105,365 Mar 16 04:41 PM JOANNE BAL Officer Mar 16 '26 Proposed Sale 16.21 6,760 109,580 Mar 16 04:38 PM PETER PAPPAS Officer Mar 16 '26 Proposed Sale 16.21 6,500 105,365 Mar 16 04:36 PM KATHRYN MCKEON Officer Mar 16 '26 Proposed Sale 16.21 6,680 108,283 Mar 16 04:17 PM THILO WREDE Officer Mar 12 '26 Proposed Sale 17.47 6,020 105,169 Mar 12 04:17 PM Khoury Karl Director Mar 09 '26 Buy 18.45 5,000 92,250 119,789 Mar 11 04:55 PM Cyr William B. Director Mar 02 '26 Buy 20.70 4,750 98,325 7,794 Mar 04 05:30 PM OHAYER MATTHEW 10% Owner Mar 02 '26 Sale 20.33 20,000 406,600 6,321,190 Mar 04 05:30 PM RUSSELL DIEZ-CANSECO Officer Mar 04 '26 Proposed Sale 20.01 27,660 553,477 Mar 04 04:35 PM MATTHEW OHAYER Director Mar 02 '26 Proposed Sale 21.09 45,000 949,050 Mar 02 04:36 PM OHAYER MATTHEW EXECUTIVE CHAIRPERSON Feb 02 '26 Sale 27.91 20,000 558,136 6,341,190 Feb 04 04:55 PM OHAYER MATTHEW EXECUTIVE CHAIRPERSON Jan 02 '26 Sale 30.85 25,000 771,263 6,361,190 Jan 06 04:55 PM OHAYER MATTHEW EXECUTIVE CHAIRPERSON Dec 15 '25 Sale 35.25 5,000 176,250 6,386,190 Dec 17 04:55 PM Diez-Canseco Russell PRESIDENT AND CEO Dec 15 '25 Sale 35.05 16,734 586,527 649,684 Dec 17 04:55 PM RUSSELL DIEZ-CANSECO Director Dec 15 '25 Proposed Sale 34.30 41,835 1,434,940 Dec 15 04:15 PM OHAYER MATTHEW EXECUTIVE CHAIRPERSON Dec 01 '25 Sale 33.17 25,000 829,194 6,391,190 Dec 03 04:55 PM MATTHEW OHAYER Director Dec 01 '25 Proposed Sale 32.70 75,000 2,452,500 Dec 01 04:24 PM OHAYER MATTHEW EXECUTIVE CHAIRPERSON Nov 04 '25 Sale 37.78 5,000 188,900 6,417,070 Nov 05 04:55 PM
Vital Farms, Inc. packages, markets and distributes pasture-raised shell eggs, pasture-raised butter and other products. Its products are sold under the trade names Vital Farms, Alfresco Farms, Lucky Ladies and RedHill Farms, primarily to retail foodservice channels. The company was founded by Catherine Stewart, Matthew O'Hayer and Jason Jones in 2007 and is headquartered in Austin, TX.
President Mr. Russell Diez-Canseco
CFO Mr. Thilo Wrede
Chief Legal Counsel Ms. Joanne Bal Esq.
Chief Sales Officer & President of Eggs Mr. Peter Nicholas Pappas
Chief Supply Chain Officer Mr. Joseph Holland