Index - P/E 15.48 EPS (ttm) 1.93 Insider Own 0.82% Shs Outstand 122.99M Perf Week -3.71%
Market Cap 3.63B Forward P/E 11.20 EPS next Y 2.67 Insider Trans 0.21% Shs Float 120.56M Perf Month 8.42%
Enterprise Value 8.80B PEG 4.63 EPS next Q 1.49 Inst Own 90.59% Short Float 8.67% Perf Quarter 23.47%
Income 242.82M P/S 0.81 EPS this Y 11.23% Inst Trans -4.37% Short Ratio 5.42 Perf Half Y 21.66%
Sales 4.47B P/B 1.11 EPS next Y -30.30% ROA 1.96% Short Interest 10.45M Perf YTD -0.83%
Book/sh 26.97 P/C 2.09 EPS next 5Y 3.34% ROE 7.19% 52W High 39.93 -25.17% Perf Year -14.82%
Cash/sh 14.29 P/FCF 4.42 EPS past 3/5Y -6.37% 5.10%ROIC 3.14% 52W Low 20.45 46.11% Perf 3Y -25.34%
Dividend Est. 0.59 (1.98%) EV/EBITDA 47.70 Sales past 3/5Y -0.94% -0.66% Gross Margin 30.51% Volatility 2.44% 2.78% Perf 5Y 6.49%
Dividend TTM 0.71 (2.38%) EV/Sales 1.97 EPS Y/Y TTM -60.65% Oper. Margin 0.49% ATR (14) 0.90 Perf 10Y -45.45%
Dividend Ex-Date Sep 10, 2025 Quick Ratio 1.20 Sales Y/Y TTM -24.81% Profit Margin 5.43% RSI (14) 60.36 Recom 2.47
Dividend Gr. 3/5Y 4.77% -14.38% Current Ratio 1.37 EPS Q/Q -45.92% SMA20 2.16% Beta 1.29 Target Price 29.62
Payout 20.05% Debt/Eq 2.08 Sales Q/Q -19.26% SMA50 12.87% Rel Volume 0.62 Prev Close 29.89
Employees 5900 LT Debt/Eq 1.33 Earnings Jul 30 BMO SMA200 13.11% Avg Volume 1.93M Price 29.88
IPO Jul 08, 1986 Option/Short Yes / Yes EPS/Sales Surpr. -7.90% -5.06% Trades
Volume 1,191,109 Change -0.03%
Date
Action
Analyst
Rating Change
Price Target Change
Aug-25-25 Reiterated DA Davidson
Buy
$31 → $34
Jan-23-25 Reiterated Citigroup
Neutral
$34 → $31
Jan-21-25 Downgrade Morgan Stanley
Overweight → Equal-Weight
$40 → $33
Dec-31-24 Reiterated Robert W. Baird
Neutral
$40 → $36
Oct-02-24 Downgrade Robert W. Baird
Outperform → Neutral
$44 → $40
Apr-23-24 Resumed Morgan Stanley
Overweight
$50
Jul-21-23 Upgrade DA Davidson
Neutral → Buy
$38 → $47
Jul-13-23 Reiterated UBS
Neutral
$49 → $40
Apr-19-23 Initiated KeyBanc Capital Markets
Sector Weight
Mar-21-23 Upgrade Morgan Stanley
Equal-Weight → Overweight
$50
Mar-15-23 Upgrade Jefferies
Underperform → Hold
$39
Nov-15-22 Initiated Jefferies
Underperform
$39
Oct-24-22 Initiated Citigroup
Neutral
$40
Oct-14-22 Reiterated DA Davidson
Neutral
$36 → $37
Jul-20-22 Reiterated BofA Securities
Buy
$70 → $60
Jul-01-22 Initiated DA Davidson
Neutral
$35
Feb-01-22 Upgrade Morgan Stanley
Underweight → Equal-Weight
$39 → $40
Jul-27-21 Downgrade Edward Jones
Hold → Sell
Apr-23-21 Downgrade Morgan Stanley
Equal-Weight → Underweight
$36 → $38
Apr-14-21 Initiated BofA Securities
Buy
$55
Show Previous Ratings
Sep-15-25 04:30PM
Sep-12-25 08:43AM
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Sep-05-25 12:35PM
Aug-29-25 11:30AM
Aug-27-25 04:00PM
Aug-25-25 05:00PM
Aug-19-25 03:00PM
Aug-18-25 03:00AM
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12:50AM
Aug-11-25 07:14AM
Connected Motorcycle Market Global Forecast 2025-2030, with Profiles of BMW, Honda Motor, Yamaha Motor, Harley-Davidson, Piaggio, Suzuki Motor, KTM, Ducati Motor, Robert Bosch, and Triumph Motorcycles
(GlobeNewswire)
Aug-08-25 11:24AM
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Aug-05-25 03:34PM
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Aug-04-25 01:09PM
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(Milwaukee Journal Sentinel)
09:00AM
07:44AM
(The Wall Street Journal)
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Aug-02-25 12:00PM
Aug-01-25 07:33AM
Jul-31-25 03:18PM
(The Wall Street Journal) -6.50%
05:59AM
Jul-30-25 05:16PM
(The Wall Street Journal) +13.38%
04:35PM
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02:38PM
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(The Wall Street Journal)
01:01PM
12:16PM
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(Milwaukee Journal Sentinel)
08:00AM
07:40AM
(The Wall Street Journal)
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06:57AM
(Associated Press Finance)
Jul-28-25 11:10PM
05:50PM
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Jul-22-25 03:40PM
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Jul-15-25 11:39AM
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(Milwaukee Journal Sentinel)
12:35AM
Jun-26-25 02:59AM
Jun-16-25 12:39AM
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May-15-25 11:32PM
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May-14-25 06:31PM
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(The Wall Street Journal)
05:20PM
May-12-25 08:30AM
May-10-25 07:23AM
May-09-25 12:05PM
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May-07-25 01:43PM
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May-06-25 09:10PM
(The Wall Street Journal)
07:25PM
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May-05-25 07:15PM
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May-02-25 11:40AM
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Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Masood Rafeh Director Aug 05 '25 Buy 24.06 2,068 49,756 4,705 Aug 07 04:15 PM Sylvester Maryrose Director May 16 '25 Option Exercise 0.00 4,188 0 21,875 May 20 04:58 PM Golston Allan C. Director May 16 '25 Option Exercise 0.00 2,095 0 4,302 May 20 04:53 PM FARLEY JR JAMES D Director May 16 '25 Option Exercise 0.00 4,188 0 22,659 May 20 04:35 PM Alstead Troy Director May 16 '25 Option Exercise 0.00 4,188 0 35,234 May 20 04:29 PM Mansfield Luke Christopher Chief Commercial Officer Feb 13 '25 Sale 25.96 3,400 88,264 23,555 Feb 18 04:38 PM Mansfield Luke Christopher Officer Feb 13 '25 Proposed Sale 25.96 3,400 88,264 Feb 13 04:43 PM ZEITZ JOCHEN President and CEO Feb 09 '25 Option Exercise 0.00 45,309 0 675,596 Feb 11 04:29 PM Termaat Tori Chief Human Resources Officer Feb 09 '25 Option Exercise 0.00 2,198 0 13,234 Feb 11 04:27 PM Root Jonathan R CFO and President, Commercial Feb 09 '25 Option Exercise 0.00 2,494 0 22,542 Feb 11 04:25 PM Mansfield Luke Christopher Chief Commercial Officer Feb 09 '25 Option Exercise 0.00 2,347 0 27,312 Feb 11 04:23 PM Krishnan Jagdish Chief Digital Officer Feb 09 '25 Option Exercise 0.00 3,999 0 28,711 Feb 11 04:21 PM Krause Paul J Chief Legal Officer Feb 09 '25 Option Exercise 0.00 3,251 0 26,054 Feb 11 04:19 PM Koval Glen SVP Motorcycle Development Feb 09 '25 Option Exercise 0.00 2,731 0 8,790 Feb 11 04:17 PM KORNETZKE MARK R Chief Accounting Officer Feb 09 '25 Option Exercise 0.00 2,352 0 8,121 Feb 11 04:15 PM ZEITZ JOCHEN President and CEO Feb 05 '25 Option Exercise 0.00 63,951 0 653,632 Feb 07 04:28 PM Termaat Tori Chief Human Resources Officer Feb 05 '25 Option Exercise 0.00 1,515 0 10,116 Feb 07 04:27 PM Root Jonathan R CFO and President, Commercial Feb 05 '25 Option Exercise 0.00 3,168 0 17,794 Feb 07 04:26 PM Mansfield Luke Christopher Chief Commercial Officer Feb 05 '25 Option Exercise 0.00 2,077 0 22,875 Feb 07 04:25 PM Krishnan Jagdish Chief Digital Officer Feb 05 '25 Option Exercise 0.00 3,168 0 20,662 Feb 07 04:24 PM Krause Paul J Chief Legal Officer Feb 05 '25 Option Exercise 0.00 2,243 0 21,295 Feb 07 04:23 PM Koval Glen SVP Motorcycle Development Feb 05 '25 Option Exercise 0.00 1,365 0 7,227 Feb 07 04:22 PM KORNETZKE MARK R Chief Accounting Officer Feb 05 '25 Option Exercise 0.00 1,829 0 6,765 Feb 07 04:21 PM Do Charles Sr. Vice President, HDFSI Feb 05 '25 Option Exercise 0.00 1,534 0 1,717 Feb 07 04:20 PM Sylvester Maryrose Director Oct 30 '24 Sale 32.25 4,278 137,966 17,687 Nov 01 04:38 PM Sylvester Maryrose Director Oct 30 '24 Proposed Sale 32.90 4,278 140,746 Oct 30 04:18 PM
