BFH

Bread Financial Holdings Inc

Apr 08 • 04:00PM ET

78.65

+4.32 5.81 %

Financial • Credit Services • USA • NYSE

Peers: COF DFS AXP SYF ALLY CACC GDOT LC LPRO UPST

| Held by: IJR AVUV VTI VB VBR IWM VXF SPSM IJS IWN

Index	RUT	P/E	7.26	EPS (ttm)	10.84	Insider Own	3.16%	Shs Outstand	44.10M	Perf Week	5.02%
Market Cap	3.39B	Forward P/E	6.62	EPS next Y	11.88	Insider Trans	0.00%	Shs Float	41.75M	Perf Month	8.54%
Enterprise Value	-	PEG	1.83	EPS next Q	3.03	Inst Own	108.91%	Short Float	9.04%	Perf Quarter	-2.01%
Income	518.00M	P/S	0.72	EPS this Y	-16.12%	Inst Trans	-4.56%	Short Ratio	4.46	Perf Half Y	43.60%
Sales	4.70B	P/B	1.04	EPS next Y	16.49%	ROA	2.29%	Short Interest	3.77M	Perf YTD	6.24%
Book/sh	75.44	P/C	-	EPS next 5Y	3.61%	ROE	16.37%	52W High	82.03 -4.12%	Perf Year	83.55%
Cash/sh	-	P/FCF	1.64	EPS past 3/5Y	34.63% 19.49%	ROIC	8.62%	52W Low	41.22 90.81%	Perf 3Y	191.30%
Dividend Est.	0.93 (1.18%)	EV/EBITDA	-	Sales past 3/5Y	2.75% 4.34%	Gross Margin	-	Volatility	3.62% 3.41%	Perf 5Y	-11.70%
Dividend TTM	0.88 (1.12%)	EV/Sales	-	EPS Y/Y TTM	97.78%	Oper. Margin	13.07%	ATR (14)	2.98	Perf 10Y	-54.20%
Dividend Ex-Date	Feb 27, 2026	Quick Ratio	-	Sales Y/Y TTM	-1.90%	Profit Margin	11.03%	RSI (14)	60.82	Recom	2.56
Dividend Gr. 3/5Y	0.79% -7.35%	Current Ratio	0.09	EPS Q/Q	737.96%	SMA20	6.75%	Beta	1.10	Target Price	84.64
Payout	7.90%	Debt/Eq	1.32	Sales Q/Q	1.73%	SMA50	6.56%	Rel Volume	0.77	Prev Close	74.33
Employees	6000	LT Debt/Eq	0.81	Earnings	Jan 29 BMO	SMA200	17.71%	Avg Volume	846.99K	Price	78.65
IPO	Jun 08, 2001	Option/Short	Yes / Yes	EPS/Sales Surpr.	427.25% 2.27%	Trades		Volume	652,098	Change	5.81%

Date	Action	Analyst	Rating Change	Price Target Change
Feb-05-26	Upgrade	Evercore ISI	In-line → Outperform	$90
Jan-08-26	Initiated	UBS	Buy	$92
Dec-08-25	Resumed	Wolfe Research	Peer Perform
Dec-04-25	Downgrade	JP Morgan	Neutral → Underweight	$72
Jul-14-25	Upgrade	BTIG Research	Neutral → Buy	$105
Apr-07-25	Downgrade	Morgan Stanley	Overweight → Underweight	$33
Dec-19-24	Upgrade	Morgan Stanley	Underweight → Overweight	$35 → $76
Aug-09-24	Upgrade	BofA Securities	Neutral → Buy	$54
Jul-16-24	Initiated	Compass Point	Buy	$54
Jun-20-24	Upgrade	Evercore ISI	Underperform → In-line	$42 → $45
Jun-07-24	Initiated	BTIG Research	Neutral
May-02-24	Upgrade	Keefe Bruyette	Mkt Perform → Outperform	$38 → $67
May-01-24	Downgrade	Argus	Buy → Hold
Apr-04-24	Upgrade	Wolfe Research	Peer Perform → Outperform	$48
Jan-10-24	Initiated	BMO Capital Markets	Market Perform	$33
Jan-03-24	Downgrade	Evercore ISI	In-line → Underperform	$29 → $33
Dec-18-23	Downgrade	JP Morgan	Overweight → Neutral	$42 → $36
Dec-13-23	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$31 → $25
Nov-15-23	Initiated	Barclays	Underweight	$24
Oct-05-23	Downgrade	BofA Securities	Buy → Neutral	$44 → $36

Show Previous Ratings

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Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. It offers private labels and co-brand credit cards and buy now, pay later products such as installment loans and split-pay offerings. The company was founded in 1996 and is headquartered in Columbus, OH.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Fawcett John J.	Director	Jul 30 '25	Buy	61.79	1,027	63,459	10,302	Aug 01 06:28 AM

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BFH

Bread Financial Holdings Inc

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