Last Close
Jan 26  •  12:45PM ET
254.45
Dollar change
+6.41
Percentage change
2.58
%
Today, 11:20 AMApple unveils a new $29 AirTag with 50% longer range and a 50% louder speaker, available immediately at the same price, as JPMorgan lifts its price target to $315 and reiterates Overweight ahead of Thursday’s earnings, citing stronger iPhone demand and lower operating expenses.
IndexDJIA, NDX, S&P 500 P/E34.11 EPS (ttm)7.46 Insider Own0.10% Shs Outstand14.77B Perf Week-0.42%
Market Cap3739.81B Forward P/E27.91 EPS next Y9.12 Insider Trans-2.34% Shs Float14.68B Perf Month-6.58%
Enterprise Value3797.49B PEG2.67 EPS next Q2.67 Inst Own65.30% Short Float0.77% Perf Quarter-1.98%
Income112.01B P/S8.99 EPS this Y10.35% Inst Trans-0.11% Short Ratio2.44 Perf Half Y18.97%
Sales416.16B P/B50.98 EPS next Y10.74% ROA30.93% Short Interest112.73M Perf YTD-6.41%
Book/sh4.99 P/C68.37 EPS next 5Y10.44% ROE171.42% 52W High288.62 -11.84% Perf Year13.76%
Cash/sh3.72 P/FCF37.87 EPS past 3/5Y6.89% 17.91% ROIC68.44% 52W Low169.21 50.37% Perf 3Y88.10%
Dividend Est.1.08 (0.42%) EV/EBITDA26.24 Sales past 3/5Y1.81% 8.71% Gross Margin46.91% Volatility2.38% 1.70% Perf 5Y99.05%
Dividend TTM1.03 (0.40%) EV/Sales9.13 EPS Y/Y TTM22.85% Oper. Margin31.97% ATR (14)5.06 Perf 10Y947.85%
Dividend Ex-DateNov 10, 2025 Quick Ratio0.86 Sales Y/Y TTM6.43% Profit Margin26.92% RSI (14)38.45 Recom2.08
Dividend Gr. 3/5Y4.26% 4.98% Current Ratio0.89 EPS Q/Q91.14% SMA20-2.36% Beta1.10 Target Price292.08
Payout13.66% Debt/Eq1.52 Sales Q/Q7.94% SMA50-5.53% Rel Volume1.04 Prev Close248.04
Employees166000 LT Debt/Eq1.22 EarningsJan 29 AMC SMA2008.07% Avg Volume46.25M Price254.45
IPODec 12, 1980 Option/ShortYes / Yes EPS/Sales Surpr.4.10% 0.23% Trades Volume25,253,237 Change2.58%
Date Action Analyst Rating Change Price Target Change
TodayReiterated JP Morgan Overweight $305 → $315
Jan-09-26Reiterated Evercore ISI Outperform $325 → $330
Jan-02-26Resumed Raymond James Mkt Perform
Jan-02-26Reiterated Raymond James Mkt Perform
Dec-09-25Reiterated Citigroup Buy $315 → $330
Dec-08-25Reiterated Wedbush Outperform $320 → $350
Dec-08-25Reiterated Evercore ISI Outperform $300 → $325
Dec-05-25Reiterated CLSA Outperform $265 → $330
Dec-02-25Reiterated Loop Capital Buy $315 → $325
Nov-04-25Upgrade DZ Bank Hold → Buy $300
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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
KONDO CHRISPrincipal Accounting OfficerNov 07 '25Sale271.233,7521,017,65515,098Nov 12 06:30 PM
Parekh KevanSenior Vice President, CFOOct 16 '25Sale247.394,1991,038,7878,765Oct 17 06:31 PM
KEVAN PAREKHOfficerOct 16 '25Proposed Sale249.344,1991,046,979Oct 16 04:23 PM
COOK TIMOTHY DChief Executive OfficerOct 02 '25Sale256.81129,96333,375,7233,280,295Oct 03 06:33 PM
O'BRIEN DEIRDRESenior Vice PresidentOct 02 '25Sale257.3943,01311,071,078136,687Oct 03 06:32 PM
Adams Katherine L.SVP, GC and SecretaryOct 02 '25Sale256.7947,12512,101,154179,158Oct 03 06:30 PM
KATHERINE L ADAMSOfficerOct 02 '25Proposed Sale255.4547,12512,038,081Oct 02 04:25 PM
O'BRIEN DEIRDREOfficerOct 02 '25Proposed Sale257.3843,01311,070,897Oct 02 04:10 PM
COOK TIMOTHY DOfficerOct 02 '25Proposed Sale256.81129,96233,375,268Oct 02 04:09 PM
WILLIAMS JEFFREY EOfficerOct 02 '25Proposed Sale256.5843,01311,036,060Oct 02 04:04 PM
LEVINSON ARTHUR DDirectorAug 28 '25Sale232.0790,00020,886,3004,069,576Aug 29 06:30 PM
LEVINSON ARTHUR DDirectorAug 28 '25Proposed Sale232.0790,00020,885,966Aug 28 04:03 PM
O'BRIEN DEIRDRESenior Vice PresidentAug 08 '25Sale223.2034,8217,772,047136,687Aug 12 06:30 PM
O'BRIEN DEIRDREOfficerAug 08 '25Proposed Sale223.2034,8217,772,065Aug 08 04:07 PM
KONDO CHRISPrincipal Accounting OfficerMay 12 '25Sale208.194,486933,95515,533May 14 06:30 PM
Parekh KevanSenior Vice President, CFOApr 23 '25Sale206.004,570941,4204,569Apr 25 06:30 PM
KEVAN PAREKHOfficerApr 23 '25Proposed Sale199.744,570912,812Apr 23 04:22 PM
WILLIAMS JEFFREY ECOOApr 02 '25Sale224.0135,4937,950,691390,059Apr 03 06:33 PM
COOK TIMOTHY DChief Executive OfficerApr 02 '25Sale223.65108,13624,184,6583,280,295Apr 03 06:32 PM
Adams Katherine L.SVP, GC and SecretaryApr 02 '25Sale223.6738,8228,683,252179,158Apr 03 06:31 PM
KATHERINE L ADAMSOfficerApr 02 '25Proposed Sale223.1938,8228,664,682Apr 02 04:26 PM
WILLIAMS JEFFREY EOfficerApr 02 '25Proposed Sale224.0135,4937,950,684Apr 02 04:14 PM
COOK TIMOTHY DOfficerApr 02 '25Proposed Sale223.65108,13624,184,498Apr 02 04:12 PM
LEVINSON ARTHUR DDirectorFeb 03 '25Sale226.351,516343,1474,159,576Feb 04 06:33 PM
LEVINSON ARTHUR DDirectorFeb 03 '25Proposed Sale226.351,516343,147Feb 03 04:18 PM