AAPL

Apple Inc

283.78

Jun 26 • 04:00PM ET +8.63 (3.14%)

Technology Consumer Electronics USA Mega NASD

Jun 25, 2:55 PMApple raises prices on nearly all major hardware products amid surging memory and storage chip costs

Peers: MSFT GOOG META AMZN NVDA AVGO TSM SONY DELL HPQ

| Held by: VTI VOO IVV SPY VUG QQQ VGT XLK IWF SPYM

Index	DJIA, NDX, S&P 500	P/E	34.33	EPS (ttm)	8.27	Insider Own	0.21%	Shs Outstand	14.69B	Perf Week	-4.78%
Market Cap	4167.98B	Forward P/E	29.41	EPS next Y	9.65	Insider Trans	-1.27%	Shs Float	14.67B	Perf Month	-8.71%
Enterprise Value	4184.18B	PEG	2.33	EPS next Q	1.89	Inst Own	67.17%	Short Float	0.98%	Perf Quarter	12.21%
Income	122.58B	P/S	9.23	EPS this Y	17.41%	Inst Trans	0.00%	Short Ratio	2.96	Perf Half Y	4.19%
Sales	451.44B	P/B	39.09	EPS next Y	10.15%	ROA	34.91%	Short Interest	144.25M	Perf YTD	4.38%
Book/sh	7.26	P/C	60.84	EPS next 5Y	12.63%	ROE	141.47%	52W High	317.40 -10.59%	Perf Year	41.18%
Cash/sh	4.66	P/FCF	32.27	EPS past 3/5Y	6.89% 17.91%	ROIC	67.76%	52W Low	199.26 42.42%	Perf 3Y	53.17%
Dividend Est.	1.08 (0.38%)	EV/EBITDA	26.16	Sales past 3/5Y	1.81% 8.71%	Gross Margin	47.86%	Volatility	3.31% 2.71%	Perf 5Y	113.19%
Dividend TTM	1.05 (0.37%)	EV/Sales	9.27	EPS Y/Y TTM	28.91%	Oper. Margin	32.64%	ATR (14)	8.16	Perf 10Y	1115.33%
Dividend Ex-Date	May 11, 2026	Quick Ratio	1.02	Sales Y/Y TTM	12.76%	Profit Margin	27.15%	RSI (14)	41.25	Recom	2.00
Dividend Gr. 3/5Y	4.26% 4.98%	Current Ratio	1.07	EPS Q/Q	22.04%	SMA20	-4.86%	Beta	1.11	Target Price	318.82
Payout	13.66%	Debt/Eq	0.80	Sales Q/Q	16.60%	SMA50	-2.65%	Rel Volume	5.35	Prev Close	275.15
Employees	166000	LT Debt/Eq	0.70	Earnings	Apr 30 AMC	SMA200	5.31%	Avg Volume	48.81M	Price	283.78
IPO	Dec 12, 1980	Option/Short	Yes / Yes	EPS/Sales Surpr.	3.30% 1.58%	Trades		Volume	261,210,212	Change	3.14%

Date	Action	Analyst	Rating Change	Price Target Change
May-26-26	Reiterated	BofA Securities	Buy	$330 → $380
May-01-26	Reiterated	Monness Crespi & Hardt	Buy	$315 → $335
Apr-28-26	Reiterated	UBS	Neutral	$280 → $287
Apr-17-26	Upgrade	BNP Paribas Exane	Neutral → Outperform
Apr-14-26	Reiterated	BofA Securities	Buy	$320 → $325
Mar-23-26	Reiterated	BofA Securities	Buy	$325 → $320
Mar-05-26	Reiterated	Rosenblatt	Neutral	$267 → $268
Mar-03-26	Reiterated	Barclays	Underweight	$239 → $248
Feb-25-26	Reiterated	MoffettNathanson	Neutral	$241 → $270
Feb-10-26	Reiterated	Bernstein	Outperform	$325 → $340
Jan-30-26	Upgrade	Maxim Group	Hold → Buy	$300
Jan-30-26	Reiterated	Rosenblatt	Neutral	$250 → $267
Jan-30-26	Reiterated	Monness Crespi & Hardt	Buy	$300 → $315
Jan-30-26	Reiterated	JP Morgan	Overweight	$315 → $325
Jan-30-26	Reiterated	Barclays	Underweight	$230 → $239
Jan-26-26	Reiterated	JP Morgan	Overweight	$305 → $315
Jan-09-26	Reiterated	Evercore ISI	Outperform	$325 → $330
Jan-02-26	Resumed	Raymond James	Mkt Perform
Jan-02-26	Reiterated	Raymond James	Mkt Perform
Dec-09-25	Reiterated	Citigroup	Buy	$315 → $330

Show Previous Ratings

Today 04:44PM	US stocks recover from tech tremors as oil prices fall (AFP)
04:11PM	Gadget prices have fallen for decades. Then AI happened. (CBS News)
04:03PM	Apples Vision Pro hardware chief defects to OpenAI (Investing.com)
03:41PM	EXCLUSIVE: Ron Johnson Bares His Feelings on Apple Stores, Steve Jobs and JCPenney (WWD)
03:31PM	Apples Vision Pro and Smart Glasses Chief to Join OpenAI (Bloomberg)
02:39PM	Loading…
02:39PM	Investing.coms stocks of the week (Investing.com)
02:39PM	Tech Took a Header. The Rest of the Market Marched On. (Barrons.com)
02:33PM	Wall Street mixed as Moderna rallies and chips tumble (Reuters)
02:20PM	The Magnificent 7 Are Facing Magnificent Worries (Barrons.com)
02:06PM	Marvell's New Chief Financial Officer Sold Stock. Then the AI Rout Hit. (Barrons.com)
01:56PM	Trump threatens 100% tariff on goods from nations with digital tax (Investing.com)
01:53PM	AI's most explosive hardware trades are hitting a wall. Why optical and memory stocks are falling. (MarketWatch)
01:46PM	Emerging-Market Stocks Sink 3.9% as Tech Selloff Hits Asia (GuruFocus.com)
01:46PM	Apple Suffers Worst Drop in Over a Year (GuruFocus.com)
01:43PM	Why everyone from OpenAI to SpaceX is building their own chips (and turning up the heat on Nvidia) (TechCrunch)
01:43PM	Loading…
01:43PM	Asian Tech Stocks Slide as AI Memory Rally Faces Demand Test (GuruFocus.com)
01:35PM	Apple 25% Price Increase Isn't Scaring Wall Street -- Here's Why (GuruFocus.com)
01:21PM	Palantir Becomes Most Oversold Mega-Cap Tech Stock (GuruFocus.com)
01:19PM	Wedbush Issues Bold Call on Beaten-Down Nvidia and Microsoft Stocks (GuruFocus.com)
01:12PM	AAPL Stock On-Track For Worst Week In Four Months Mac, iPad Price Hikes Spurs Demand, Margins Debate (Stocktwits)
12:45PM	Elon Musk and Tim Cook issue the same red alert over new crisis in America and its unlike anything theyve ever seen (Moneywise)
12:28PM	Apples big price hike seen as "an unprecedented push to protect margins" (Investing.com)
12:27PM	Apple stock suffered its worst day in more than a year (GuruFocus.com)
12:24PM	Apple, Tesla Supplier Jumps 15.9% After $1.06 Billion Hong Kong IPO (GuruFocus.com)
11:42AM	Palantir Tops Oversold Mega Cap Tech List (GuruFocus.com)
11:30AM	Apple China iPhone Sell-In Drops 19% (GuruFocus.com)
11:27AM	Sandisk Stock Limps Along. The Micron Earnings Afterglow Is Gone. (Barrons.com)
11:13AM	The Hidden Turbulence Priced Into Microsoft Stock (Trefis)
10:35AM	Stocks drop in tech sell-off (The Telegraph)
10:30AM	Dow, S&P 500 turn positive as Microsoft and other hard-hit software names rebound (MarketWatch)
10:06AM	Loading…
10:06AM	Stock Market Weekly Review: S&P 500, Nasdaq Below 50-Day Line; Micron, Apple In Focus (Investor's Business Daily)
10:00AM	Apple Can Get Away With Mac Price Hikes, but iPhone Is the Real Test (Barrons.com)
09:46AM	Stocks to Watch: ON Semiconductor, Apple, Zalando (The Wall Street Journal)
09:15AM	Semiconductor stocks retreat over worries about memory costs (Yahoo Finance)
08:54AM	Strategy Stock Mired In Worst Losing Streak Since Late 2022 as Bitcoin Under $60,000 (Barrons.com)
08:44AM	Samsung, SK Hynix Slide 9% Before $646 Billion Investment Update (GuruFocus.com)
08:41AM	Apple Hiked Prices Of Its Products Due To Soaring Memory Costs And Dan Ives Says AAPL Can Get Away With It (Stocktwits)
08:14AM	Nasdaq set to take another hit from rotation out of tech before quarter-end (Proactive)
07:51AM	Stocks slip as Apple price hikes fan tech jitters, oil slides (Reuters)
07:25AM	Kospi Plunges 8% as AI Rally Faces Fresh Stress (GuruFocus.com)
07:01AM	The Week in Numbers: Micron climbs high, Apple raises prices (Reuters Videos)
06:46AM	Apple, Microsoft Face Bigger Problems Than Micron's Memory Prices (Barrons.com)
06:41AM	Hotter Chip Prices Are Just One of Many Summer Tests for Wall Street (Barrons.com)
06:35AM	Exclusive-Apple supplier Tata tightens internal controls after data breach, sources say (Reuters)
06:00AM	The AI boom now has a price tag and Micron just sent the bill: Chart of the Day (Yahoo Finance)
05:00AM	U.S. chip stocks retreat after Apple price hikes stoke fears over AI trade (Investing.com)
04:41AM	Nasdaq, S&P 500 Futures Slip As Memory Chip Selloff Hits Tech Stocks: Why SPCX, MU, QCOM, BB, ILLR, TII Are In Focus (Stocktwits)
04:30AM	The AI price shock is here: Apple, Microsoft hike prices (Axios)
03:13AM	Open AI IPO delay; SpaceX mulls mobile networks - whats moving markets (Investing.com)
03:04AM	Apple hikes prices as memory chip costs skyrocket (Reuters Videos)
02:00AM	Lululemon Went From Darling Stock to Disaster. How to Fix It. (Barrons.com)
12:53AM	S&P 500 Optimism Has Never Been This High Market Strategist Explains Why That's Exactly The Problem (Stocktwits)
12:39AM	Morning Bid: Chipflation (Reuters)
12:32AM	Asian shares plunge as traders sell to lock in profits after recent rallies driven by AI (Associated Press)
12:15AM	Microsoft and Apple raise prices as AI-driven chip shortages hit Xbox, Macs and iPads (Euronews)
Jun-25-26 11:35PM	Analysis: Why Apple can't wait out this memory shortage (DigiTimes) -6.12%
10:52PM	Apple reportedly revamps Mac chip roadmap to accelerate AI push (DigiTimes)
10:47PM	Asias Tech Stocks Take the Hit as Apple and Microsoft Push Chip Costs to Consumers (BeInCrypto)
10:40PM	Apple's rare price hikes signal AI memory boom is reshaping consumer electronics (DigiTimes)
10:04PM	TSLA, SPCX Slip Overnight: Elon Musk Warns AI Production Shortfall Is Insane As Apple Price Shock Hits Tech (Stocktwits)
09:58PM	S&P 500, Dow Futures Climb As Markets Look Past Big Tech Declines, Hotter-Than-Expected Inflation: AAPL, MSFT, BABA, MSTR, SNDK, FIG In Focus (Stocktwits)
09:40PM	Half of Australian Adults Have Never Sought Retirement Advice (Bloomberg)
07:46PM	Apple raises iPad and MacBook prices, blaming cost of chips amid AI boom (The Guardian)
05:54PM	S&P 500 Ends Flat As Apple Weakness Offsets Micron Gains, Nasdaq 100 And Dow Post Modest Gains MSFT, QCOM, SPCX, BMBL, SONO In Focus (Stocktwits)
05:40PM	World stocks climb on chip rally; dollar steadies near one-year high (Reuters)
05:33PM	The S&P 500 is at a critical crossroads. A break lower could signal more losses ahead. (MarketWatch)
05:14PM	Apple Stock Drops 6% With Concern Building Over Price Increases (The Wall Street Journal)
04:56PM	Nasdaq falls again on mixed day for US stocks, oil prices rise (AFP)
04:37PM	Dow Jones Futures: Stock Market Sends Mixed Signals; Micron Flies While Apple Dives (Investor's Business Daily)
04:27PM	Wall St ends mixed as tech megacap declines outweigh upbeat chip outlook (Reuters)
04:23PM	Wall Street Finished Mixed Amid Tech Rout (Schaeffer's Research)
04:21PM	How major US stock indexes fared Thursday 6/25/2026 (Associated Press)
04:06PM	Apple is hiking the prices of MacBooks and iPads due to the memory chip shortage (CNN Business)
04:03PM	How Qualcomm is evolving to grab a piece of the AI data center explosion. (Yahoo Finance)
03:48PM	Apple and Microsoft are raising their prices as chip costs soar (CBS News)
03:15PM	Big Tech stocks tumble while Micron continues to gain on Q3 earnings (Yahoo Finance Video)
03:10PM	Apple's price hikes suggest inflation won't slow quickly, even as gas gets cheaper (MarketWatch)
02:53PM	Apple increases prices for Macs and iPads, blaming a shortage of memory chips (Associated Press)
02:49PM	Apple May Avoid Bigger iPhone Price Shock (GuruFocus.com)
02:47PM	Apple Price Hikes Raise Demand Risk (GuruFocus.com)
02:47PM	Apple Raises Prices as Chip Costs Bite (GuruFocus.com)
02:30PM	Utah man says he cant get refund from Apple because AI calls the shots now protect your wealth before bots grab it (Moneywise)
02:13PM	Apple hikes Mac and iPad prices amid soaring chip costs (CBS News)
01:56PM	Apple raises prices for MacBooks and iPads, as costs soar over AI (AFP)
01:40PM	'A hundred-year flood': Tim Cook's worst nightmare just came true, forcing Apple to raise prices amid 'RAMageddon' (Moneywise)
01:38PM	AAPL Stock Slides Over 6% On Mac And iPad Price Hikes Why Gene Munster Calls It An Overreaction (Stocktwits)
01:36PM	Apple Hikes Prices to Counter Memory Shortages (Bloomberg)
01:16PM	Microsoft Raises Xbox Console Prices for Third Time in 13 Months (Bloomberg)
01:01PM	Tim Cook Calls the Memory Crisis a "Hundred-Year Flood" (GuruFocus.com)
12:48PM	Apple shares drop after company raises prices on Mac and iPad lineup (Proactive)
12:36PM	Apple Stock Is the Dow's Worst Performer. Price Hikes Are Just the Latest Sting. (Barrons.com)
12:30PM	Memory chip shortage is pushing Apple prices higher (Yahoo Finance Video)
12:19PM	Why Micron's blowout earnings are a headache for Apple (Yahoo Finance)
12:10PM	Apple Weighs on Nasdaq; Dow Hits Record High (Schaeffer's Research)
12:09PM	Investors are rotating into these sectors today (MarketWatch)
11:13AM	Apple announces price hikes on Mac and iPad devices (Axios)
11:12AM	Dow Soars Over 750 Points, Hits Record High As Investors Look Beyond Tech Stocks PCE Inflation Comes In Hottest Since October 2023 (Stocktwits)
11:08AM	Why Tech Stocks are More Sensitive to Interest Rates (Schaeffer's Research)
10:54AM	AAPL Stock Drops 6% After Apple Passes AI-Driven Chip Costs to Consumers (BeInCrypto)
10:52AM	Apple raises Mac and iPad prices, spares iPhone for now (TechCrunch)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

CEO & DirectorMr. Timothy D. Cook

Senior VP & CFOMr. Kevan Parekh

Senior VP & Chief Operating OfficerMr. Sabih Khan

Senior Vice President of Retail & PeopleMs. Deirdre O'Brien

Senior VP of Government Affairs & SecretaryMs. Katherine L. Adams

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Borders Ben	Principal Accounting Officer	Jun 16 '26	Sale	295.14	116	34,236	38,713	Jun 17 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Sale	311.02	50,000	15,551,000	3,764,576	May 29 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Proposed Sale	311.02	50,000	15,551,085		May 27 04:00 PM
Borders Ben	Principal Accounting Officer	May 08 '26	Sale	290.00	1,274	369,460	38,713	May 12 06:31 PM
LEVINSON ARTHUR D	Director	May 06 '26	Sale	284.76	250,000	71,189,722	3,819,576	May 08 06:30 PM
LEVINSON ARTHUR D	Director	May 06 '26	Proposed Sale	284.76	250,000	71,190,164		May 06 04:03 PM
KATHERINE L ADAMS	Former officer	May 05 '26	Proposed Sale	279.99	43,000	12,039,493		May 05 04:17 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '26	Sale	275.00	1,534	421,850	13,366	Apr 27 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '26	Proposed Sale	273.17	1,534	419,043		Apr 23 04:31 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '26	Sale	255.35	30,002	7,660,875	136,810	Apr 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '26	Sale	254.23	64,949	16,512,198	3,280,418	Apr 03 06:30 PM
O'BRIEN DEIRDRE	Officer	Apr 02 '26	Proposed Sale	255.35	30,002	7,660,978		Apr 02 04:07 PM
COOK TIMOTHY D	Officer	Apr 02 '26	Proposed Sale	254.23	64,949	16,512,062		Apr 02 04:07 PM
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM

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