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AAPL

Apple Inc

Jan 12 • 04:00PM ET

260.25

+0.88 0.34 %

Technology • Consumer Electronics • USA • NASD

Jan 12, 1:00 PMApple strikes a multi-year deal with Alphabet to use Google’s Gemini to power next‑gen AI and Siri, and reports a record year for Services, noting $550B in App Store developer earnings since 2008 and unveiling new 2025 usage and payments metrics across App Store, Apple Pay, Apple TV and Apple Music.

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Index	DJIA, NDX, S&P 500	P/E	34.89	EPS (ttm)	7.46	Insider Own	0.10%	Shs Outstand	14.77B	Perf Week	-2.62%
Market Cap	3845.55B	Forward P/E	28.48	EPS next Y	9.14	Insider Trans	-2.33%	Shs Float	14.76B	Perf Month	-6.65%
Enterprise Value	3903.23B	PEG	2.72	EPS next Q	2.67	Inst Own	64.95%	Short Float	0.76%	Perf Quarter	6.11%
Income	112.01B	P/S	9.24	EPS this Y	10.44%	Inst Trans	-0.21%	Short Ratio	2.46	Perf Half Y	24.75%
Sales	416.16B	P/B	52.14	EPS next Y	10.90%	ROA	30.93%	Short Interest	112.73M	Perf YTD	-4.27%
Book/sh	4.99	P/C	70.31	EPS next 5Y	10.49%	ROE	171.42%	52W High	288.62 -9.83%	Perf Year	7.23%
Cash/sh	3.70	P/FCF	38.94	EPS past 3/5Y	6.89% 17.91%	ROIC	68.44%	52W Low	169.21 53.80%	Perf 3Y	108.17%
Dividend Est.	1.08 (0.41%)	EV/EBITDA	26.97	Sales past 3/5Y	1.81% 8.71%	Gross Margin	46.91%	Volatility	1.65% 1.57%	Perf 5Y	98.65%
Dividend TTM	1.03 (0.40%)	EV/Sales	9.38	EPS Y/Y TTM	22.85%	Oper. Margin	31.97%	ATR (14)	4.41	Perf 10Y	888.13%
Dividend Ex-Date	Nov 10, 2025	Quick Ratio	0.86	Sales Y/Y TTM	6.43%	Profit Margin	26.92%	RSI (14)	29.95	Recom	2.10
Dividend Gr. 3/5Y	4.26% 4.98%	Current Ratio	0.89	EPS Q/Q	91.14%	SMA20	-3.50%	Beta	1.09	Target Price	292.64
Payout	13.66%	Debt/Eq	1.52	Sales Q/Q	7.94%	SMA50	-4.47%	Rel Volume	0.98	Prev Close	259.37
Employees	166000	LT Debt/Eq	1.22	Earnings	Jan 29 AMC	SMA200	11.54%	Avg Volume	45.74M	Price	260.25
IPO	Dec 12, 1980	Option/Short	Yes / Yes	EPS/Sales Surpr.	4.10% 0.23%	Trades		Volume	45,043,226	Change	0.34%

Date	Action	Analyst	Rating Change	Price Target Change
Jan-09-26	Reiterated	Evercore ISI	Outperform	$325 → $330
Jan-02-26	Resumed	Raymond James	Mkt Perform
Jan-02-26	Reiterated	Raymond James	Mkt Perform
Dec-09-25	Reiterated	Citigroup	Buy	$315 → $330
Dec-08-25	Reiterated	Wedbush	Outperform	$320 → $350
Dec-08-25	Reiterated	Evercore ISI	Outperform	$300 → $325
Dec-05-25	Reiterated	CLSA	Outperform	$265 → $330
Dec-02-25	Reiterated	Loop Capital	Buy	$315 → $325
Nov-04-25	Upgrade	DZ Bank	Hold → Buy	$300
Nov-03-25	Reiterated	Barclays	Underweight	$180 → $230
Oct-31-25	Upgrade	Jefferies	Underperform → Hold	$246.99
Oct-31-25	Reiterated	Wells Fargo	Overweight	$290 → $300
Oct-31-25	Reiterated	UBS	Neutral	$220 → $280
Oct-31-25	Reiterated	TD Cowen	Buy	$275 → $325
Oct-31-25	Reiterated	Robert W. Baird	Outperform	$280 → $300
Oct-31-25	Reiterated	Morgan Stanley	Overweight	$298 → $305
Oct-31-25	Reiterated	Monness Crespi & Hardt	Buy	$270 → $300
Oct-31-25	Reiterated	Melius	Buy	$290 → $345
Oct-31-25	Reiterated	JP Morgan	Overweight	$290 → $305
Oct-31-25	Reiterated	Goldman	Buy	$279 → $320

Show Previous Ratings

Jan-12-26 09:00PM	Behind the Unraveling of Apple's Credit-Card Partnership With Goldman Sachs (The Wall Street Journal)
07:33PM	Google-Apple AI deal signals a new phase of competition beyond models (DigiTimes)
06:30PM	Heard on the Street Recap: Central Bank Shot (The Wall Street Journal)
06:27PM	Elon Musk Slams Google, Apple Deal: 'Unreasonable Concentration Of Power' (Benzinga)
06:08PM	Apple needs to partner with Google in AI arms race, says Wedbush's Dan Ives (CNBC TV)
05:52PM	Loading…
05:52PM	Apple Investors Are Still Waiting for an AI Siri. A New Deal With Google Could Help It Deliver (Investopedia)
05:38PM	Alphabet Becomes Newest $4 Trillion Company, Joining Nvidia (The Wall Street Journal)
05:15PM	Stock Market Today: Dow, S&P 500 Close At Highs; Alphabet Hits $4 Trillion Mark (Live Coverage) (Investor's Business Daily)
05:08PM	Google likely the number one beneficiary of AI in the long run, says Light Street's Glen Kacher (CNBC TV)
04:46PM	Google's corporate parent joins $4 trillion club as investors continue to bet on AI breakthroughs (Associated Press Finance)
04:27PM	Apple May Break Q1 Records: Will A Foldable iPhone Outweigh Looming Memory Costs? (Benzinga)
04:27PM	Intel Stock Gets a Higher Price Target. Why Wall Street Doesnt Trust the Gains. (Barrons.com)
04:23PM	Apple & Google: A New AI Superteam? (Zacks)
04:18PM	Meta plans to cut around 10% of employees in Reality Labs division, NYT reports (Reuters)
04:12PM	Alphabet Closes Above $4 Trillion Market Cap for the First Time (Barrons.com)
04:01PM	Loading…
04:01PM	JPMorgan to Kick Off Earnings. Credit Cards Are In Focus. (Barrons.com)
03:16PM	Apple teams up with Google Gemini for AI-powered Siri (CNN Business)
03:09PM	Apple and Google Strike AI Deal. Its Just One Way Apple Can Spur Smartphone Growth. (Barrons.com)
03:07PM	Apple bets big on Google's Gemini AI (CNBC TV)
02:06PM	Trump turning US into banana republic with criminal probe against Fed chief (The Telegraph)
02:02PM	Apple's Siri will be powered by Google's Gemini AI in new partnership (USA TODAY)
02:00PM	Apple calls on Google to help smarten up Siri and bring other AI features to the iPhone (Associated Press Finance)
01:44PM	Sizing Up Whether The Global Select Equity ETF Is A Buy Right Now (24/7 Wall St.)
01:39PM	Apple Taps Google's Gemini to Power AI Models After 'Apple Intelligence' Stumbles (decrypt)
01:38PM	Apple's Siri Will Get a Google Gemini Makeover. Here's What It Means for the Stock in 2026 (Motley Fool)
01:28PM	Big Tech ETF is rising, surpassing S&P 500's modest gain (MarketWatch)
01:21PM	Apple Accelerates 5x Past The Smartphone Market - Samsung Gets Outrun (Benzinga)
01:21PM	Apple and Google Stocks In Spotlight -- Teams Up in Multi-Year AI Deal (GuruFocus.com)
12:58PM	BofA sees bullish setup into earnings for Apple stock (Investing.com)
12:55PM	Apple Partners With Google's Gemini AI To Power Siri (Benzinga)
12:53PM	Loading…
12:53PM	Could Apple's Gemini deal be the catalyst the stock needs? (MarketWatch)
12:44PM	Alphabet Touches $4 Trillion Market Cap for the First Time (Barrons.com)
12:39PM	Developers have made $550 billion on Apples App Store since 2008 (TechCrunch)
12:31PM	Apple, Google Confirm Multiyear Deal for AI Technology, Siri (Bloomberg)
12:24PM	Tech, Media & Telecom Roundup: Market Talk (The Wall Street Journal)
12:14PM	Google parent Alphabet hits $4tn valuation after AI deal with Apple (The Guardian)
12:12PM	Googles Gemini to power Apples AI features like Siri (TechCrunch)
12:03PM	Nvidia Push Into NAND Fuels Global Memory Crunch (GuruFocus.com)
11:56AM	TSMC's Revenue Outlook 'May Disappoint,' Says Analyst. There's a Silver Lining. (Barrons.com)
11:50AM	Apple Takes Top Spot as Global Smartphone Leader in 2025 (GuruFocus.com)
11:27AM	Apple taps Googles Gemini to revitalize Siri as Alphabet hits $4T valuation (Investing.com)
11:20AM	Google and Apple enter into multi-year AI deal for Gemini models (Reuters)
11:20AM	Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet (Reuters)
11:18AM	Apple Confirms Use Of Google Gemini For AI Upgrades (Investor's Business Daily)
11:14AM	Apple Picks Gemini to Run AI-Powered Siri: Report (Bloomberg)
11:12AM	AI Memory Shortage Reshapes 2026 Outlook for Chipmakers (GuruFocus.com)
11:07AM	Cramer's Stop Trading: Apple (CNBC TV)
11:00AM	Samsung looks to make AI unobtrusive as part 'ambient AI' push (Yahoo Finance)
10:58AM	Alphabet briefly surpassed $4T on news of Apple AI partnership (Yahoo Finance Video)
10:52AM	Google's market cap hits $4 trillion, cementing its status as an AI trade champion (Yahoo Finance)
10:34AM	5 U.S. chip stocks to buy in 2026: Bernstein (Investing.com)
10:30AM	Alphabet hits $4 trillion valuation as AI refocus lifts sentiment (Reuters)
10:20AM	Apple iPhones Will Get Pricier. Why It Wont Be a Problem for the Stock. (Barrons.com)
10:17AM	Apple's Smartphone Lead Looks Hard to Dislodge (GuruFocus.com)
10:07AM	Is TSMC Stock a 'Buy' or 'Sell' Ahead of Earnings? (GuruFocus.com)
09:10AM	Nvidia Stock Could Drop 50% and Still Be Worth More Than Meta (24/7 Wall St.)
09:00AM	Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know (Zacks)
09:00AM	Sauce Launches Integration With Apple Business Connect API to Help Restaurants Manage Their Presence Across Apple Apps (NewMediaWire)
08:12AM	Xiaomi Is No Longer a Handset OEM -- But the Market Still Prices It Like One (GuruFocus.com)
06:57AM	Apple Led Smartphone Market in 2025. 3 Ways It Can Defy a Market Slump in 2026. (Barrons.com)
06:43AM	An Investor's Guide to 2026 (Motley Fool)
06:38AM	Apple Leads Global Smartphone Market With 20% Share in 2025 (GuruFocus.com)
06:10AM	The Top "Magnificent Seven" Stocks to Buy in 2026, According to Wall Street (Motley Fool)
06:00AM	Beyond Market Price: Uncovering Apple Inc's Intrinsic Value (GuruFocus.com)
05:57AM	Apple leads global smartphone market in 2025, says Counterpoint (Reuters Videos)
05:20AM	Is Apple Stock a Buy for 2026? (Motley Fool)
05:04AM	2 Tech Stocks You Can Buy and Hold for the Next Decade (Motley Fool)
04:51AM	Taiwan Semiconductor Is Headed For A Record Quarter, And Wall Street Knows It (Benzinga)
03:07AM	Apple, Samsung At Center Of India's Proposed Source Code Disclosure Plan: Report (Benzinga)
03:00AM	Prediction Markets Face a New Test This Earnings Season (Barrons.com)
01:44AM	Apple leads global smartphone market with 20% share in 2025, says Counterpoint (Reuters)
Jan-11-26 11:42PM	TSMC Q4 profit poised to soar 27% as AI demand drives growth (Reuters)
09:42PM	Apple's stock can climb 35% this year - if these four scenarios play out (MarketWatch)
09:31PM	Apple CEO Tim Cook Could Buy 92,984 iPhone 17s With His 2025 Compensation (Benzinga)
08:54PM	Dan Ives 'Very Bullish' On Apple In 2026 Despite The 'Elephant In The Room': Analyst Says These 4 Catalysts Could Send Stock To $350 (Benzinga)
08:34PM	CES 2026: modular vs. thin notebook designs (DigiTimes)
02:01PM	Steve Jobs Once Revealed His 'Biggest Weakness' And Described It As A Trait That 'Knocks At The Door' Only When You're Successful (Benzinga)
01:07PM	Why AI Slop Worries Me (Inside Orchard) (Above Avalon)
12:41PM	Chase to Take Over Apple Card From Goldman, Possible Apple Card Changes, A Different Sales Proposition for Apple Vision Pro? (Above Avalon)
12:38PM	Getting Ready for LA Lakers in Apple Immersive Video, A Big Deal, What's Next? (Above Avalon)
11:15AM	A 2025 security breach exposed over 184 million private passwords. How to stay safe while you browse (Moneywise)
11:08AM	Apple Questions for 2026 (Above Avalon)
11:01AM	Consumer Tech News (Jan 5-9): Semiconductors Steal CES 2026 Spotlight, AI Regulation Tightens As Governments Crack Down & More (Benzinga)
09:27AM	Revealed: My 2 Top AI Stock Picks for 2026 (24/7 Wall St.)
08:58AM	The Surprising Stock About to Join the Nasdaq 100 (24/7 Wall St.)
07:01AM	Tim Cook Could Be Replaced By This 25-Year Veteran, JPMorgan Wins Apple Card Business And More: This Week In Appleverse (Benzinga)
03:55AM	Exclusive-India proposes forcing smartphone makers to give source code in security overhaul (Reuters)
12:01AM	Dan Ives: Trillions in AI Spending Are Just the Start of Fourth Industrial Revolution (The Daily Upside)
Jan-10-26 11:50AM	Palantir Billionaire Peter Thiel Dumped Nvidia and Bought This Other Magnificent Stock Instead -- Even as Warren Buffett Was Selling It Before Retiring (Motley Fool)
08:01AM	GME, NVDA, MSTR And More: 5 Stocks Investors Couldn't Stop Buzzing About This Week (Benzinga)
03:20AM	BofA Reiterates Buy on Apple (AAPL) With $325 Target (Insider Monkey)
Jan-09-26 07:11PM	Palantir Billionaire Peter Thiel Bought 2 Stocks Warren Buffett and Bill Gates Sold. Who's Right? (Motley Fool)
05:31PM	Senator Dumps Apple, Google, Microsoft To End 2025But Refuses To Sell This Mag 7 Underperformer (Benzinga)
05:19PM	The Score: Constellation, Chevron, Lockheed Martin and More Stocks That Defined the Week (The Wall Street Journal)
04:43PM	These Stocks Moved the Most Today: Oklo, Vistra, Opendoor, Intel, GM, Revolution Medicines, Tilray, and More (Barrons.com)
04:06PM	Stocks Extend Rally As Jobs Market Keeps Rate-Cut Hopes Alive: This Week On Wall Street (Benzinga)
03:46PM	Tim Cook's Replacement? Report Links Head Of Hardware Engineering With 25+ Years At Apple As Next CEO (Benzinga)
03:44PM	It's the End of the World as We Know It-and the Market Feels Fine (Barrons.com)
03:26PM	Apple CEO Tim Cook Could Buy 92,984 iPhone 17s With His 2025 Compensation (Benzinga)
03:18PM	These Stocks Are Moving the Most Today: Oklo, Vistra, Opendoor, Intel, GM, Revolution Medicines, Tilray, and More (Barrons.com)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM
KONDO CHRIS	Principal Accounting Officer	May 12 '25	Sale	208.19	4,486	933,955	15,533	May 14 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '25	Sale	206.00	4,570	941,420	4,569	Apr 25 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '25	Proposed Sale	199.74	4,570	912,812		Apr 23 04:22 PM
WILLIAMS JEFFREY E	COO	Apr 02 '25	Sale	224.01	35,493	7,950,691	390,059	Apr 03 06:33 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '25	Sale	223.65	108,136	24,184,658	3,280,295	Apr 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Apr 02 '25	Sale	223.67	38,822	8,683,252	179,158	Apr 03 06:31 PM
KATHERINE L ADAMS	Officer	Apr 02 '25	Proposed Sale	223.19	38,822	8,664,682		Apr 02 04:26 PM
WILLIAMS JEFFREY E	Officer	Apr 02 '25	Proposed Sale	224.01	35,493	7,950,684		Apr 02 04:14 PM
COOK TIMOTHY D	Officer	Apr 02 '25	Proposed Sale	223.65	108,136	24,184,498		Apr 02 04:12 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Sale	226.35	1,516	343,147	4,159,576	Feb 04 06:33 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Proposed Sale	226.35	1,516	343,147		Feb 03 04:18 PM

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