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AAPL

Apple Inc

Sep 11 • 04:00PM ET

230.03

+3.24 1.43 %

Technology • Consumer Electronics • USA • NASD

Peers: MSFT SONY DELL GOOGL HPQ AMZN NVDA IBM META NFLX

| Held by: VTI VOO SPY IVV VUG QQQ VGT IWF XLK SPLG

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Index	DJIA, NDX, S&P 500	P/E	34.97	EPS (ttm)	6.58	Insider Own	0.10%	Shs Outstand	14.86B	Perf Week	-4.07%
Market Cap	3413.73B	Forward P/E	28.84	EPS next Y	7.98	Insider Trans	-2.09%	Shs Float	14.82B	Perf Month	0.17%
Enterprise Value	3460.06B	PEG	3.96	EPS next Q	1.76	Inst Own	64.55%	Short Float	0.77%	Perf Quarter	15.72%
Income	99.28B	P/S	8.35	EPS this Y	9.26%	Inst Trans	1.15%	Short Ratio	2.07	Perf Half Y	6.01%
Sales	408.62B	P/B	51.91	EPS next Y	8.13%	ROA	29.94%	Short Interest	113.58M	Perf YTD	-8.14%
Book/sh	4.43	P/C	61.65	EPS next 5Y	8.83%	ROE	149.81%	52W High	260.10 -11.56%	Perf Year	4.13%
Cash/sh	3.73	P/FCF	35.49	EPS past 3/5Y	2.71% 15.41%	ROIC	66.96%	52W Low	169.21 35.94%	Perf 3Y	48.86%
Dividend Est.	1.03 (0.45%)	EV/EBITDA	24.42	Sales past 3/5Y	2.25% 8.51%	Gross Margin	46.68%	Volatility	1.93% 1.70%	Perf 5Y	90.30%
Dividend TTM	1.02 (0.44%)	EV/Sales	8.47	EPS Y/Y TTM	0.15%	Oper. Margin	31.87%	ATR (14)	4.69	Perf 10Y	719.05%
Dividend Ex-Date	Aug 11, 2025	Quick Ratio	0.83	Sales Y/Y TTM	5.97%	Profit Margin	24.30%	RSI (14)	52.38	Recom	2.08
Dividend Gr. 3/5Y	4.86% 5.50%	Current Ratio	0.87	EPS Q/Q	12.19%	SMA20	-0.70%	Beta	1.08	Target Price	242.54
Payout	16.11%	Debt/Eq	1.54	Sales Q/Q	9.63%	SMA50	4.23%	Rel Volume	0.91	Prev Close	226.79
Employees	164000	LT Debt/Eq	1.25	Earnings	Jul 31 AMC	SMA200	3.86%	Avg Volume	54.85M	Price	230.03
IPO	Dec 12, 1980	Option/Short	Yes / Yes	EPS/Sales Surpr.	9.18% 4.99%	Trades		Volume	50,020,190	Change	1.43%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-11-25	Downgrade	DA Davidson	Buy → Neutral	$250
Sep-04-25	Upgrade	MoffettNathanson	Sell → Neutral	$225
Aug-21-25	Reiterated	Loop Capital	Hold	$230 → $226
Aug-07-25	Reiterated	BofA Securities	Buy	$240 → $250
Aug-01-25	Reiterated	UBS	Neutral	$210 → $220
Aug-01-25	Reiterated	Raymond James	Outperform	$230 → $240
Aug-01-25	Reiterated	Morgan Stanley	Overweight	$235 → $240
Aug-01-25	Reiterated	Monness Crespi & Hardt	Buy	$245 → $270
Aug-01-25	Reiterated	JP Morgan	Overweight	$250 → $255
Aug-01-25	Reiterated	Citigroup	Buy	$240 → $245
Aug-01-25	Reiterated	BofA Securities	Buy	$235 → $240
Aug-01-25	Reiterated	Barclays	Underweight	$173 → $180
Jul-02-25	Upgrade	Jefferies	Underperform → Hold	$188.32
Jun-26-25	Reiterated	JP Morgan	Overweight	$245 → $230
Jun-04-25	Downgrade	Needham	Buy → Hold
May-02-25	Reiterated	TD Cowen	Buy	$290 → $275
May-02-25	Reiterated	Monness Crespi & Hardt	Buy	$260 → $245
May-02-25	Downgrade	Rosenblatt	Buy → Neutral	$217
May-02-25	Downgrade	Jefferies	Hold → Underperform	$170.62
Apr-30-25	Reiterated	Loop Capital	Hold	$230 → $215

Show Previous Ratings

Today 12:55AM	Jim Cramer Defends Apple After Negativity (Insider Monkey)
Sep-11-25 06:00PM	Apples latest iPhone security feature just made life more difficult for spyware makers (TechCrunch)
05:05PM	Analysts weigh in on Apples future after iPhone 17 event (Quartz)
04:56PM	Tech, Media & Telecom Roundup: Market Talk (The Wall Street Journal)
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03:49PM	Future iPhones Could Cost $2,000 (Bloomberg)
03:47PM	Paramount to bid for Warner Bros in media mega-merger (The Telegraph)
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03:17PM	Apple Downgraded Despite iPhone 17 Launch: Analyst Warns on Weak Upgrade Cycle (GuruFocus.com)
02:52PM	D.A. Davidson raised its price target on Nvidia. Gil Luria explains why (CNBC TV)
02:16PM	Warner Bros. Discovery soars on rumored Paramount Skydance bid (Investing.com)
01:50PM	Oracle's blockbuster surge shows AI trade's growing influence on market (Reuters)
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01:02PM	Apple Unveils Slim iPhone Air, But AI Concerns Weigh on Stock (GuruFocus.com)
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12:03PM	Taiwan Semi, Partner To Nvidia And Apple, Rips Higher On August Sales Growth Spike (Investor's Business Daily)
11:48AM	ARM's 11% Rise in Three Months: Should You Buy, Hold, or Sell? (Zacks)
11:37AM	Micron record high, Delta, Apple sentiment: Trending Tickers (Yahoo Finance Video)
11:34AM	Apple's Latest iPhone Leaves These Analysts 'Uninspired.' Why They're Downgrading the Stock. (Barrons.com)
11:31AM	Stocks to Watch Thursday: Opendoor, Kroger, Centene (The Wall Street Journal)
11:29AM	Top Wall Street calls: Chewy, Freddie Mac, and Apple (Yahoo Finance Video)
11:07AM	Analysts revamp Apple stock price target on iPhone 17 launch (TheStreet)
10:54AM	Apple Stock Making Ground After Post-Event Woes (Schaeffer's Research)
09:47AM	Apple downgraded, Nvidia upgraded: Wall Street's top analyst calls (The Fly)
09:31AM	These Companies Gain Through Reverse Stock Splits. Shareholders Often Lose Out. (Barrons.com)
09:29AM	Company News for Sep 11, 2025 (Zacks)
08:59AM	Apple's stock is stuck in a rut. Why this bull just threw in the towel. (MarketWatch)
08:53AM	Apples new live translation feature for AirPods wont be available in the EU at launch (TechCrunch)
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07:32AM	Strategy beats Apple and Meta in corporate treasury, shareholders drop lawsuit (TheStreet)
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07:13AM	Apple downgraded by DA Davidson, says defense is not enough (Investing.com)
06:42AM	Adobe Results Risk Cementing AI Laggard Status as Stock Slides (Bloomberg)
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05:22AM	Strategist coins new 'GAMMATON' acronym for AI plays after Oracle's record surge. (MarketWatch)
05:20AM	Apple vs. Microsoft: Which AI Stock Is the Better Buy Right Now? (Motley Fool)
05:07AM	The Zacks Analyst Blog Highlights Adobe, Microsoft, Alphabet and Apple (Zacks)
02:49AM	iPhone 17 strategy: three distinct lines, AI takes backseat (DigiTimes)
12:53AM	Apple reduces reliance on Broadcom with in-house N1 chip for iPhone 17 (DigiTimes)
12:34AM	1 Profitable Stock Worth Your Attention and 2 We Ignore (StockStory)
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05:26PM	AT&T CEO: Apple's iPhone hype days are over unless AI can deliver (Yahoo Finance)
05:04PM	Taiwan Semiconductor Marches Higher On August Sales Report (Investor's Business Daily)
04:52PM	Tim Cook and Apples Design Team Explain the Shockingly Thin iPhone Air (The Wall Street Journal)
04:44PM	Oracle Surge Lifts S&P 500 to New Record (The Wall Street Journal)
04:32PM	Stocks to Watch Recap: Apple, Oracle, Klarna, Synopsys (The Wall Street Journal)
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03:55PM	Apple shows off iPhone 17: The biggest takeaways & price points (Yahoo Finance Video)
03:36PM	Stock Market Today: Dow Sees Red But S&P 500 Eyes Record; Nvidia Clears Key Level As Oracle Soars (Live Coverage) (Investor's Business Daily)
03:30PM	These Companies Gain Through Reverse Stock Splits. Shareholders Often Lose Out. (Barrons.com)
03:11PM	Why Apple (AAPL) Shares Are Sliding Today (StockStory)
03:09PM	Apple Launches iPhone 17 Lineup and New iPhone Air (GuruFocus.com)
03:07PM	Apple makes its biggest health push yet with latest AirPods and Apple Watches (Yahoo Finance)
02:56PM	A Key to Larry Ellison's Wealth Creation: Years of Oracle Stock Buybacks (Barrons.com)
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02:17PM	Broadcom ties its fate to a massive AI gamble (TheStreet)
02:14PM	Can Apple's Latest iPhones and iPhone Air Improve Competitive Prowess? (Zacks)
01:57PM	Stocks to Watch Wednesday: Oracle, Klarna, Synopsys, Apple (The Wall Street Journal)
01:30PM	It Doesn't Cost Much To Switch An iPhone, Says Jim Cramer (Insider Monkey)
01:29PM	Top Stock Movers Now: Oracle, GameStop, Synopsys, and More (Investopedia)
01:27PM	Apple plays the affordability card as AI takes a back seat (Quartz)
01:24PM	Buy, Sell or Hold Adobe Stock? Key Tips Ahead of Q3 Earnings (Zacks)
01:11PM	Stock Market Today: Dow Slips As Inflation Report Looms; Nvidia Jumps, Oracle Soars (Live Coverage) (Investor's Business Daily)
12:54PM	Is MP Stock a Buy, Hold, or Sell After Its 146.3% Three-Month Rally? (Zacks)
12:47PM	Veteran tech analyst drops unexpected verdict on Apple stock (TheStreet)
12:44PM	Apples new iPhones keep prices steady, push mix higher (Quartz)
12:36PM	Apple's iPhone Air Might Help Sales. The Market Has Doubts. (Barrons.com)
11:51AM	Apple unveils new product lineup: Here's what to know (CNBC TV)
11:43AM	Oracle earnings, Apple, Potbelly & RaceTrac: Trending Tickers (Yahoo Finance Video)
11:40AM	All of the iPhone 17 models compared (TechCrunch)
11:17AM	Stock Market Today: Inflation Data Hits Dow; Oracle Soars As This Biotech Zooms (Live Coverage) (Investor's Business Daily)
11:15AM	Oracle powers AI rally on S&P 500 and Nasdaq, leaving Dow in the dust (MarketWatch)
11:05AM	Apple introduces newest member of the iPhone family (CNN Business)
10:34AM	Don't let Apple's stock dip fool you. The iPhone 17 could power a big rally. (MarketWatch)
10:19AM	AI Gets Scant Mention At Apple iPhone 17 Launch Event (Investor's Business Daily)
10:16AM	New iPhone underwhelms Wall Street: Can Apple 'deliver' on AI? (Yahoo Finance Video)
10:10AM	The Zacks Analyst Blog Highlights Nebius, Microsoft, UnitedHealth, Apple and Oracle (Zacks)
10:02AM	Here's Why Apple (AAPL) Traded Lower in Q2 (Insider Monkey)
09:48AM	Griffin: Apple's ecosystem is unmatched, keeping its U.S. dominance intact (CNBC TV)
09:48AM	Fundamentally Apple is a great marketing company, says Arete's Richard Kramer (CNBC TV)
09:46AM	Stock Market Today: Dow Falls On Surprise Inflation Data; Oracle Soars On Earnings (Live Coverage) (Investor's Business Daily)
09:45AM	Analysts split on Apples iPhone 17 launch as Air takes centre stage (Investing.com)
09:32AM	Apple Can't Raise Prices on New iPhones, Ives Says (Bloomberg)
09:27AM	Company News for Sep 10, 2025 (Zacks)
08:44AM	iPhone Air: What you need to know (Yahoo Finance Video)
08:31AM	World's Best Companies of 2025 (Time)
07:40AM	3 Reasons Apple Stock Could Gain More Than 20% (Barrons.com)
07:30AM	Apple Launches iPhone 17 Series Starting At $799: Tim Cook Calls It 'Unlike Anything We've Ever Created' (Benzinga)
07:26AM	Apple Falls After iPhone 17 Launch: What Lies Ahead for ETFs? (Zacks)
07:23AM	Tech, Media & Telecom Roundup: Market Talk (The Wall Street Journal)
07:23AM	Is Netflix Stock an Nvidia-Level Winner? (Motley Fool)
07:07AM	Apple Is Flatlining, Oracle Is Soaring. This Is Determining Tech Stock Winners. (Barrons.com)
07:00AM	Shorts Are Returning to AppLovin Even After $3.2 Billion Squeeze (Bloomberg)
05:30AM	Why Apple's Lackluster New iPhones Will Still Pay Off (The Wall Street Journal)
05:30AM	Apple's new iPhone series sparks lively debate among Chinese fans amid eSIM limits, AI delay (South China Morning Post)
05:30AM	Apple's new iPhone Air, with eSIM, faces support limitation in China, at least initially (South China Morning Post)
05:00AM	Why Apple is sidestepping Silicon Valleys AI bloodsport (CNN Business)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM
KONDO CHRIS	Principal Accounting Officer	May 12 '25	Sale	208.19	4,486	933,955	15,533	May 14 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '25	Sale	206.00	4,570	941,420	4,569	Apr 25 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '25	Proposed Sale	199.74	4,570	912,812		Apr 23 04:22 PM
WILLIAMS JEFFREY E	COO	Apr 02 '25	Sale	224.01	35,493	7,950,691	390,059	Apr 03 06:33 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '25	Sale	223.65	108,136	24,184,658	3,280,295	Apr 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Apr 02 '25	Sale	223.67	38,822	8,683,252	179,158	Apr 03 06:31 PM
KATHERINE L ADAMS	Officer	Apr 02 '25	Proposed Sale	223.19	38,822	8,664,682		Apr 02 04:26 PM
WILLIAMS JEFFREY E	Officer	Apr 02 '25	Proposed Sale	224.01	35,493	7,950,684		Apr 02 04:14 PM
COOK TIMOTHY D	Officer	Apr 02 '25	Proposed Sale	223.65	108,136	24,184,498		Apr 02 04:12 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Sale	226.35	1,516	343,147	4,159,576	Feb 04 06:33 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Proposed Sale	226.35	1,516	343,147		Feb 03 04:18 PM
WILLIAMS JEFFREY E	COO	Dec 16 '24	Sale	249.97	100,000	24,997,395	389,944	Dec 18 06:30 PM
WILLIAMS JEFFREY E	Officer	Dec 16 '24	Proposed Sale	249.97	100,000	24,997,440		Dec 16 04:15 PM
LEVINSON ARTHUR D	Director	Nov 18 '24	Sale	228.66	75,000	17,149,500	4,209,576	Nov 19 06:31 PM
LEVINSON ARTHUR D	Director	Nov 15 '24	Sale	224.68	75,000	16,851,000	4,284,576	Nov 19 06:31 PM
LEVINSON ARTHUR D	Director	Nov 19 '24	Sale	229.28	50,000	11,464,000	4,159,576	Nov 19 06:31 PM
KONDO CHRIS	Principal Accounting Officer	Nov 18 '24	Sale	228.87	4,130	945,233	15,419	Nov 19 06:30 PM
LEVINSON ARTHUR D	Director	Nov 19 '24	Proposed Sale	229.28	50,000	11,464,127		Nov 19 05:04 PM
LEVINSON ARTHUR D	Director	Nov 18 '24	Proposed Sale	228.66	75,000	17,149,334		Nov 18 04:03 PM
LEVINSON ARTHUR D	Director	Nov 15 '24	Proposed Sale	224.68	75,000	16,850,931		Nov 15 04:31 PM
Maestri Luca	Senior Vice President, CFO	Oct 04 '24	Sale	226.52	59,305	13,433,769	107,788	Oct 08 06:30 PM
Luca Maestri	Officer	Oct 04 '24	Proposed Sale	225.67	59,305	13,383,359		Oct 04 05:04 PM
WILLIAMS JEFFREY E	COO	Oct 02 '24	Sale	226.86	59,730	13,550,148	489,944	Oct 03 06:31 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '24	Sale	226.20	61,019	13,802,297	187,043	Oct 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '24	Sale	224.46	223,986	50,276,355	3,280,180	Oct 03 06:30 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '24	Sale	226.87	61,019	13,843,382	136,572	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '24	Proposed Sale	226.21	61,019	13,803,108		Oct 02 04:20 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '24	Proposed Sale	225.89	59,730	13,492,410		Oct 02 04:17 PM
COOK TIMOTHY D	Officer	Oct 02 '24	Proposed Sale	224.46	223,986	50,276,077		Oct 02 04:05 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '24	Proposed Sale	225.89	61,019	13,783,581		Oct 02 04:05 PM

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