Index DJIA, NDX, S&P 500 P/E 40.89 EPS (ttm) 6.58 Insider Own 0.10% Shs Outstand 14.86B Perf Week 2.37%
Market Cap 3992.06B Forward P/E 33.42 EPS next Y 8.05 Insider Trans -2.33% Shs Float 14.83B Perf Month 5.73%
Enterprise Value 4038.39B PEG 4.26 EPS next Q 1.78 Inst Own 64.41% Short Float 0.74% Perf Quarter 28.68%
Income 99.28B P/S 9.77 EPS this Y 9.35% Inst Trans 0.72% Short Ratio 2.00 Perf Half Y 27.36%
Sales 408.62B P/B 60.71 EPS next Y 9.05% ROA 29.94% Short Interest 109.14M Perf YTD 7.42%
Book/sh 4.43 P/C 72.10 EPS next 5Y 9.60% ROE 149.81% 52W High 269.12 -0.04% Perf Year 16.67%
Cash/sh 3.73 P/FCF 41.50 EPS past 3/5Y 2.71% 15.41% ROIC 66.96% 52W Low 169.21 58.97% Perf 3Y 82.66%
Dividend Est. 1.03 (0.38%) EV/EBITDA 28.50 Sales past 3/5Y 2.25% 8.51% Gross Margin 46.68% Volatility 1.63% 1.84% Perf 5Y 130.17%
Dividend TTM 1.02 (0.38%) EV/Sales 9.88 EPS Y/Y TTM 0.15% Oper. Margin 31.87% ATR (14) 5.00 Perf 10Y 845.77%
Dividend Ex-Date Aug 11, 2025 Quick Ratio 0.83 Sales Y/Y TTM 5.97% Profit Margin 24.30% RSI (14) 69.17 Recom 2.09
Dividend Gr. 3/5Y 4.86% 5.50% Current Ratio 0.87 EPS Q/Q 12.19% SMA20 4.89% Beta 1.09 Target Price 255.87
Payout 16.11% Debt/Eq 1.54 Sales Q/Q 9.63% SMA50 9.51% Rel Volume 0.76 Prev Close 268.81
Employees 164000 LT Debt/Eq 1.25 Earnings Oct 30 AMC SMA200 20.75% Avg Volume 54.64M Price 269.00
IPO Dec 12, 1980 Option/Short Yes / Yes EPS/Sales Surpr. 9.18% 4.99% Trades
Volume 41,534,760 Change 0.07%
Date
Action
Analyst
Rating Change
Price Target Change
Oct-28-25 Reiterated Robert W. Baird
Outperform
$230 → $280
Oct-21-25 Reiterated Wells Fargo
Overweight
$245 → $290
Oct-21-25 Reiterated Goldman
Buy
$266 → $279
Oct-20-25 Upgrade Loop Capital
Hold → Buy
$315
Oct-03-25 Downgrade Jefferies
Hold → Underperform
$205.16
Oct-02-25 Reiterated Morgan Stanley
Overweight
$240 → $298
Oct-01-25 Initiated Seaport Research Partners
Buy
$310
Sep-26-25 Reiterated Evercore ISI
Outperform
$260 → $290
Sep-22-25 Reiterated Wedbush
Outperform
$270 → $310
Sep-19-25 Reiterated JP Morgan
Overweight
$255 → $280
Sep-16-25 Initiated Bernstein
Outperform
$290
Sep-11-25 Downgrade DA Davidson
Buy → Neutral
$250
Sep-04-25 Upgrade MoffettNathanson
Sell → Neutral
$225
Aug-21-25 Reiterated Loop Capital
Hold
$230 → $226
Aug-07-25 Reiterated BofA Securities
Buy
$240 → $250
Aug-01-25 Reiterated UBS
Neutral
$210 → $220
Aug-01-25 Reiterated Raymond James
Outperform
$230 → $240
Aug-01-25 Reiterated Morgan Stanley
Overweight
$235 → $240
Aug-01-25 Reiterated Monness Crespi & Hardt
Buy
$245 → $270
Aug-01-25 Reiterated JP Morgan
Overweight
$250 → $255
Show Previous Ratings
Oct-28-25 11:05PM
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Oct-27-25 10:57PM
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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Parekh Kevan Senior Vice President, CFO Oct 16 '25 Sale 247.39 4,199 1,038,787 8,765 Oct 17 06:31 PM KEVAN PAREKH Officer Oct 16 '25 Proposed Sale 249.34 4,199 1,046,979 Oct 16 04:23 PM COOK TIMOTHY D Chief Executive Officer Oct 02 '25 Sale 256.81 129,963 33,375,723 3,280,295 Oct 03 06:33 PM O'BRIEN DEIRDRE Senior Vice President Oct 02 '25 Sale 257.39 43,013 11,071,078 136,687 Oct 03 06:32 PM Adams Katherine L. SVP, GC and Secretary Oct 02 '25 Sale 256.79 47,125 12,101,154 179,158 Oct 03 06:30 PM KATHERINE L ADAMS Officer Oct 02 '25 Proposed Sale 255.45 47,125 12,038,081 Oct 02 04:25 PM O'BRIEN DEIRDRE Officer Oct 02 '25 Proposed Sale 257.38 43,013 11,070,897 Oct 02 04:10 PM COOK TIMOTHY D Officer Oct 02 '25 Proposed Sale 256.81 129,962 33,375,268 Oct 02 04:09 PM WILLIAMS JEFFREY E Officer Oct 02 '25 Proposed Sale 256.58 43,013 11,036,060 Oct 02 04:04 PM LEVINSON ARTHUR D Director Aug 28 '25 Sale 232.07 90,000 20,886,300 4,069,576 Aug 29 06:30 PM LEVINSON ARTHUR D Director Aug 28 '25 Proposed Sale 232.07 90,000 20,885,966 Aug 28 04:03 PM O'BRIEN DEIRDRE Senior Vice President Aug 08 '25 Sale 223.20 34,821 7,772,047 136,687 Aug 12 06:30 PM O'BRIEN DEIRDRE Officer Aug 08 '25 Proposed Sale 223.20 34,821 7,772,065 Aug 08 04:07 PM KONDO CHRIS Principal Accounting Officer May 12 '25 Sale 208.19 4,486 933,955 15,533 May 14 06:30 PM Parekh Kevan Senior Vice President, CFO Apr 23 '25 Sale 206.00 4,570 941,420 4,569 Apr 25 06:30 PM KEVAN PAREKH Officer Apr 23 '25 Proposed Sale 199.74 4,570 912,812 Apr 23 04:22 PM WILLIAMS JEFFREY E COO Apr 02 '25 Sale 224.01 35,493 7,950,691 390,059 Apr 03 06:33 PM COOK TIMOTHY D Chief Executive Officer Apr 02 '25 Sale 223.65 108,136 24,184,658 3,280,295 Apr 03 06:32 PM Adams Katherine L. SVP, GC and Secretary Apr 02 '25 Sale 223.67 38,822 8,683,252 179,158 Apr 03 06:31 PM KATHERINE L ADAMS Officer Apr 02 '25 Proposed Sale 223.19 38,822 8,664,682 Apr 02 04:26 PM WILLIAMS JEFFREY E Officer Apr 02 '25 Proposed Sale 224.01 35,493 7,950,684 Apr 02 04:14 PM COOK TIMOTHY D Officer Apr 02 '25 Proposed Sale 223.65 108,136 24,184,498 Apr 02 04:12 PM LEVINSON ARTHUR D Director Feb 03 '25 Sale 226.35 1,516 343,147 4,159,576 Feb 04 06:33 PM LEVINSON ARTHUR D Director Feb 03 '25 Proposed Sale 226.35 1,516 343,147 Feb 03 04:18 PM WILLIAMS JEFFREY E COO Dec 16 '24 Sale 249.97 100,000 24,997,395 389,944 Dec 18 06:30 PM WILLIAMS JEFFREY E Officer Dec 16 '24 Proposed Sale 249.97 100,000 24,997,440 Dec 16 04:15 PM LEVINSON ARTHUR D Director Nov 18 '24 Sale 228.66 75,000 17,149,500 4,209,576 Nov 19 06:31 PM LEVINSON ARTHUR D Director Nov 15 '24 Sale 224.68 75,000 16,851,000 4,284,576 Nov 19 06:31 PM LEVINSON ARTHUR D Director Nov 19 '24 Sale 229.28 50,000 11,464,000 4,159,576 Nov 19 06:31 PM KONDO CHRIS Principal Accounting Officer Nov 18 '24 Sale 228.87 4,130 945,233 15,419 Nov 19 06:30 PM LEVINSON ARTHUR D Director Nov 19 '24 Proposed Sale 229.28 50,000 11,464,127 Nov 19 05:04 PM LEVINSON ARTHUR D Director Nov 18 '24 Proposed Sale 228.66 75,000 17,149,334 Nov 18 04:03 PM LEVINSON ARTHUR D Director Nov 15 '24 Proposed Sale 224.68 75,000 16,850,931 Nov 15 04:31 PM
