AAPL

Apple Inc

320.89

Sep 04 • 12:22 PM ET -7.32 (-2.23%)

Technology Consumer Electronics USA Mega NASD

Sep 03, 7:05 AMApple hit with new £2 billion UK collective lawsuit alleging App Tracking Transparency rules favor its own services

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Scroll to Statements

Index	DJIA, NDX, S&P 500
Market Cap	4683.19B
Enterprise Value	4705.14B
Income	128.93B
Sales	466.82B
Book/sh	7.36
Cash/sh	4.28
Dividend Est.	1.08 (0.34%)
Dividend TTM	1.06 (0.33%)
Dividend Ex-Date	Aug 10, 2026
Dividend Gr. 3/5Y	4.26% 4.98%
Payout	13.66%
Employees	166000
IPO	Dec 12, 1980

P/E	36.79
Forward P/E	33.64
PEG	2.69
P/S	10.03
P/B	43.60
P/C	75.05
P/FCF	34.26
EV/EBITDA	28.01
EV/Sales	10.08
Quick Ratio	0.93
Current Ratio	1.00
Debt/Eq	0.78
LT Debt/Eq	0.66
Option/Short	Yes / Yes

EPS (ttm)	8.72
EPS next Y	9.54
EPS next Q	1.98
EPS this Y	18.34%
EPS next Y	8.04%
EPS next 5Y	12.50%
EPS past 3/5Y	6.89% 17.91%
Sales past 3/5Y	1.81% 8.71%
EPS Y/Y TTM	32.57%
Sales Y/Y TTM	14.24%
EPS Q/Q	29.13%
Sales Q/Q	16.36%
Earnings	Jul 30 AMC
EPS/Sales Surpr.	6.77% 0.35%

Insider Own	0.12%
Insider Trans	-2.25%
Inst Own	68.91%
Inst Trans	0.16%
ROA	36.08%
ROE	148.75%
ROIC	72.08%
Gross Margin	48.65%
Oper. Margin	33.17%
Profit Margin	27.62%
SMA20	2.46%
SMA50	1.82%
SMA200	13.04%
Trades

Shs Outstand	14.61B
Shs Float	14.58B
Short Float	0.80%
Short Ratio	2.14
Short Interest	116.33M
52W High	344.57 -6.87%
52W Low	225.95 42.02%
Volatility	2.49% 2.00%
ATR (14)	7.64
RSI (14)	54.81
Beta	1.07
Rel Volume	0.75
Avg Volume	54.40M
Volume	19,214,995

Perf Week	0.37%
Perf Month	2.72%
Perf Quarter	4.41%
Perf Half Y	24.64%
Perf YTD	18.04%
Perf Year	33.83%
Perf 3Y	69.37%
Perf 5Y	107.97%
Perf 10Y	1091.48%
Recom	2.13
Target Price	333.19
Prev Close	328.21
Price	320.89
Change %	-2.23%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-01-26	Reiterated	Rosenblatt	Neutral	$300 → $303
Aug-17-26	Upgrade	Rothschild & Co Redburn	Neutral → Buy	$400
Aug-10-26	Downgrade	Jefferies	Hold → Underperform	$263.66
Aug-04-26	Downgrade	DZ Bank	Buy → Hold	$310
Aug-04-26	Downgrade	China Renaissance	Buy → Hold	$280
Jul-31-26	Reiterated	Wells Fargo	Overweight	$310 → $350
Jul-31-26	Reiterated	TD Cowen	Buy	$350 → $400
Jul-31-26	Reiterated	Morgan Stanley	Overweight	$364 → $360
Jul-31-26	Reiterated	JP Morgan	Overweight	$345 → $340
Jul-31-26	Reiterated	Goldman	Buy	$370 → $360
Jul-31-26	Reiterated	Barclays	Underweight	$253 → $245
Jul-24-26	Reiterated	Robert W. Baird	Outperform	$310 → $330
Jul-23-26	Reiterated	Morgan Stanley	Overweight	$360 → $364
Jul-17-26	Upgrade	HSBC Securities	Hold → Buy	$366
Jul-14-26	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight	$250
Jul-13-26	Reiterated	Citigroup	Buy	$315 → $365
May-26-26	Reiterated	BofA Securities	Buy	$330 → $380
May-01-26	Reiterated	Monness Crespi & Hardt	Buy	$315 → $335
Apr-28-26	Reiterated	UBS	Neutral	$280 → $287
Apr-17-26	Upgrade	BNP Paribas Exane	Neutral → Outperform

Show Previous Ratings

Today 11:00AM	Academy Moves Forward With Lee, Wolski-David (MediaPost)
10:40AM	Apple's Memory Costs Quadrupled and Ternus Sets the Price (GuruFocus.com)
10:37AM	Apple's First Foldable Could Launch With a Supply Problem (GuruFocus.com)
10:20AM	Apple's Foldable iPhone Runs Into Early Trouble (GuruFocus.com)
09:30AM	Citi names key Apple supply chain gainers before iPhone 18 debut (Proactive)
08:28AM	Loading…
08:28AM	Apple Poised To Unveil Folding iPhone (Investor's Business Daily)
08:18AM	Apple Makes Surprising Shift in Future MacBook Lineup (GuruFocus.com)
08:12AM	Alphabet Just Gave Search, Maps and Gemini a New AI Advantage (GuruFocus.com)
08:10AM	Apple Cancels Major Foldable MacBook Plan (GuruFocus.com)
08:08AM	Apples New Foldable iPhone Could Cost $2,000, Citi Says: TSMC, Amphenol Among Stocks To Watch (Stocktwits)
07:42AM	Jim Cramer says it's time to buy the Magnificent Seven again (Quartz)
07:15AM	The soul of an innovator: Tim Cook hands a $4.5T Apple to John Ternus. Turn $10K into your own wealth-building machine (Moneywise)
07:07AM	Apple's first foldable iPhone may cost $2,000 (Yahoo Finance)
07:04AM	Apple expands AI and data hiring in China, says GlobalData report (Verdict)
07:00AM	Apple possessed the ultimate stock-market superpower under Tim Cook. Can its new CEO step up? (MarketWatch)
04:34AM	Loading…
04:34AM	AAPL Heads For Third Weekly Gain But Foldable iPhone Is Reportedly Stuck At A Few Hundred Units A Day (Stocktwits)
02:00AM	A Start-Up Called Nothing Has Raised $450 Million. It's Coming for the iPhone. (Barrons.com)
12:48AM	My Impressions Watching Baseball in Apple Immersive (Above Avalon)
12:37AM	Apple's Memory Costs Jump 400%, iPhone 18 Pro Price May Rise $100 (BeInCrypto)
Sep-03-26 11:20PM	Asian benchmarks trade mixed following rally on Wall Street led by technology issues (Associated Press)
05:31PM	Apple's Privacy Shield Now Carries a $2.7 Billion Price Tag (GuruFocus.com)
05:12PM	Nvidia takes back control of the AI trade as Big Tech nears record highs (MarketWatch)
04:43PM	What Happens To Qualcomm Stock If The New Revenue Earns Less? (Trefis)
01:47PM	Apple faces £2 bn lawsuit in UK over app privacy feature (AFP)
11:47AM	Jefferies Revamps Apple Stock Target On Setback (GuruFocus.com)
10:52AM	Big Tech propels S&P 500 higher (MarketWatch)
09:51AM	Apple's App Rules Just Picked Up a $2.7 Billion Legal Risk (GuruFocus.com)
09:00AM	Apple is being sued in the U.K. for $2.7 billion over its app tracking rules (Quartz)
08:55AM	Apple faces $2.7 billion U.K. lawsuit over app tracking rules (Quartz)
08:45AM	Tim Cooks final words of warning as Apple CEO: US now at risk from hundred-year flood even Elon Musk is worried (Moneywise)
08:03AM	Loading…
08:03AM	Apple faces £2bn UK lawsuit over app tracking rules (Investing.com)
08:00AM	How Apple's John Ternus inherited a 'reckoning' with China (Yahoo Finance Video)
07:35AM	Broadcom and Snowflake Perfectly Sum Up the AI Trade (Barrons.com)
07:14AM	Top Funds Sink Their Teeth Into Apple Stock. Sweet Breakout Ahead? (Investor's Business Daily)
07:02AM	Apple Faces £2 Billion UK Lawsuit Over App Tracking Transparency Rules (InvestorsHub)
05:29AM	Apple facing $2.7 billion UK lawsuit over 'unfair' app tracking rules (Reuters)
Sep-02-26 11:11PM	Huawei, Xiaomi to launch new foldable smartphones ahead of Apple (DigiTimes)
10:11PM	Apple, Xiaomi and Nvidia chase terabyte-class bandwidth for AI chips (DigiTimes)
08:15PM	One week until Apple's big event here's what to watch (CNBC TV)
03:46PM	US judge rejects bid to break up Google's ad business (AFP)
03:26PM	The $277 Billion That GOOGL Stock Quietly Paid Its Owners (Trefis)
03:14PM	Is Microsoft Stock Winning The Move To The Cloud Or Just The AI Boom? (Trefis)
02:55PM	Apple's new CEO will be largely focused on product, says Perella Weinberg's Walter Isaacson (CNBC TV)
02:47PM	Apple's New CEO Has Millions Riding on the Stock Beating the Market (Barrons.com)
01:30PM	Apple will now show Lake America instead of Lake Ontario to U.S. users (CNBC TV)
12:34PM	What's the Real Fuel for Apple Stock's Next Climb? (Trefis)
12:10PM	Apple's $54.25 Billion iPhone Engine Faces Its Foldable Moment (GuruFocus.com)
11:48AM	Apple CEO Sends First Message Ahead of Massive iPhone 18 Launch (GuruFocus.com)
11:40AM	This Apple Trade Captures Profit In Either Direction The iPhone Maker's Stock Flies (Investor's Business Daily)
11:19AM	Apple v. OpenAI: Governance Lessons in Trade Secret Protection from Both Sides of the V (Exec Edge)
10:50AM	Tesla's Cybercab moment is coming. Elon Musk needs to prove the car isn't just hype. (MarketWatch)
10:12AM	ADP Brings +38K Private-Sector Jobs in August (Zacks)
09:30AM	Apple stock is becoming investors' go-to hedge as the AI trade wobbles (Quartz)
09:29AM	Apple stock becomes hedge as AI trade wobbles in 2026 (Quartz)
09:19AM	Apple's Annual iPhone Event Is a Week Away. Why It's More Important Than Ever. (Barrons.com)
09:15AM	Could Apples foldable iPhone be a $14B opportunity? Morgan Stanley weighs in (Investing.com)
09:02AM	Apple CEO John Ternus pay package: $58 million in fiscal 2027 (Quartz)
08:41AM	Apple Stock Is Days Away From an Inflection Point. Why Next iPhone Launch Matters More Than Ever. (Barrons.com)
08:25AM	Apple's New CEO Is Getting a $58 Million Pay Package (GuruFocus.com)
08:14AM	Apple's New CEO John Ternus Gets a $58 Million Pay Package (GuruFocus.com)
08:00AM	What Bollinger Bands Are Saying About Stocks Right Now (Schaeffer's Research)
06:00AM	Apple rallies as John Ternus takes the helm how to protect the stock for almost nothing: Alpha Options Playbook (Yahoo Finance)
03:53AM	Why Tech Stocks Rule The Market, Even As Their Revenue Trails Consumer And Banking Giants (Stocktwits)
Sep-01-26 11:30PM	SDC to expand foldable iPhone OLED mass production in September (DigiTimes)
11:16PM	Apple Product Priorities for the John Ternus Era (Above Avalon)
10:33PM	Apple to Give New CEO $3 Million Salary (The Wall Street Journal)
09:45PM	Apple CEO John Ternus started Tuesday. His $55 million award starts next year (Fortune)
08:32PM	Apple's M6 and M5 Ultra break rule tying process to chip strength (DigiTimes)
08:01PM	S&P 500, Dow, Nasdaq Futures Flat After Indices End Lower On US-Iran Stalemate DELL, PANW, FRVO, AAPL, TTWO In Focus (Stocktwits)
07:40PM	John Ternus takes over as Apple enters era of AI, foldable phones (AFP)
06:19PM	Reversing 'brain drain' should be top priority for new Apple CEO Ternus, says Deepwater's Munster (CNBC TV)
05:26PM	Apple outlines Ternus, Cook compensation in CEO transition (Investing.com)
04:33PM	Are you willing to pay $2,000 for an iPhone? These customers may. (Yahoo Finance Video)
04:24PM	Apple enters a new era as John Ternus takes over as CEO (Fox Business)
04:16PM	Dow Falls 419 Points as Bond Yields Rise: Stock Market Today (Kiplinger)
03:14PM	Apple's New CEO Inherits a 33x Valuation and an $840 Billion Legacy (GuruFocus.com)
03:10PM	Apple Turns to John Ternus for Its Next Chapter (GuruFocus.com)
03:04PM	Ripe Brings Old School DeFi Farming to Robinhood Chain (Bankless)
02:53PM	AAPL Stock Sees Best Day In Over A Month CEO John Ternus Reportedly Touts 'Phenomenal' iPhone Launch In First Memo To Employees (Stocktwits)
02:20PM	Apple new CEO Ternus teases "phenomenal" iPhone launch in first memo (Investing.com)
02:15PM	Apple shares climb as Ternus era begins (Proactive)
02:02PM	Who is John Ternus, the new Apple CEO? (TechCrunch)
01:55PM	Apple Climbs Nearly 2.5% as OpenAI Fights Claims After 400 Hires (GuruFocus.com)
01:04PM	Apple Stock Did Great During Cook's Time as CEO-But So Did Everyone Else (Barrons.com)
12:45PM	3 Ways Warren Buffett Utilizes Patience Over Profit When Investing (MoneyLion)
12:45PM	Apple's Ternus Era Begins After Tim Cook Delivers 2,300% Stock Gain (Bloomberg)
12:32PM	Big Tech ETF kicks off September on a downbeat note (MarketWatch)
12:14PM	Apple Stock Did Great During Cook's Time as CEO-But So Did the Mag 7 (Barrons.com)
11:46AM	John Ternus's mission: Make Apple more than just an iPhone company (Yahoo Finance Video)
11:16AM	Gap Up on Leadership Shift; Shein's Market Debut \| Stock Movers (Bloomberg)
10:53AM	Apple Says Ex-Employee Gave Secret Files to OpenAI (BeInCrypto)
10:00AM	Is Apple's hardware the key to John Ternus's success as new CEO? (Yahoo Finance Video)
09:45AM	Apple enters John Ternus era as AI challenges and memory crunch intensify (CNBC TV)
09:17AM	AAPL Stock Price Target Hiked Ahead Of iPhone Launch But Analyst Still Sees Downside Amid CEO Transition (Stocktwits)
08:40AM	OpenAI blamed Apple's own security practices for its trade secrets mess (Quartz)
08:00AM	John Ternus's first day as Apple CEO, JOLTS data, Dell earnings: What to Watch (Yahoo Finance Video)
07:34AM	The Market's September Curse Is Here but There's a Scarier Spell on Stocks (Barrons.com)
07:08AM	Apple accuses OpenAI of destroying evidence in trade secrets case (Quartz)
07:01AM	New Apple CEO John Ternus's first big challenge: Leading when his old boss is still in the building (MarketWatch)
06:33AM	OpenAI rejects Apple trade-secret allegations in employee dispute (InvestorsHub)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

CEO & DirectorMr. Timothy D. Cook

Senior VP & CFOMr. Kevan Parekh

Senior VP & Chief Operating OfficerMr. Sabih Khan

Senior Vice President of Retail & PeopleMs. Deirdre O'Brien

Senior VP of Government Affairs & SecretaryMs. Katherine L. Adams

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Newstead Jennifer	SVP, GC and Government Affairs	Sep 01 '26	Sale	317.01	1,439	456,177	35,790	Sep 03 06:30 PM
Newstead Jennifer	SVP, GC and Secretary	Aug 25 '26	Sale	310.95	1,439	447,457	37,229	Aug 27 06:30 PM
Newstead Jennifer	SVP, GC and Secretary	Aug 18 '26	Sale	307.49	1,439	442,478	38,668	Aug 20 06:30 PM
Newstead Jennifer	SVP, GC and Secretary	Aug 11 '26	Sale	307.75	1,439	442,852	40,107	Aug 13 06:30 PM
JENNIFER NEWSTEAD	Officer	Aug 11 '26	Proposed Sale	308.26	8,632	2,660,900		Aug 11 04:29 PM
Borders Ben	Principal Accounting Officer	Jun 16 '26	Sale	295.14	116	34,236	38,713	Jun 17 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Sale	311.02	50,000	15,551,000	3,764,576	May 29 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Proposed Sale	311.02	50,000	15,551,085		May 27 04:00 PM
Borders Ben	Principal Accounting Officer	May 08 '26	Sale	290.00	1,274	369,460	38,713	May 12 06:31 PM
LEVINSON ARTHUR D	Director	May 06 '26	Sale	284.76	250,000	71,189,722	3,819,576	May 08 06:30 PM
LEVINSON ARTHUR D	Director	May 06 '26	Proposed Sale	284.76	250,000	71,190,164		May 06 04:03 PM
KATHERINE L ADAMS	Former officer	May 05 '26	Proposed Sale	279.99	43,000	12,039,493		May 05 04:17 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '26	Sale	275.00	1,534	421,850	13,366	Apr 27 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '26	Proposed Sale	273.17	1,534	419,043		Apr 23 04:31 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '26	Sale	255.35	30,002	7,660,875	136,810	Apr 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '26	Sale	254.23	64,949	16,512,198	3,280,418	Apr 03 06:30 PM
O'BRIEN DEIRDRE	Officer	Apr 02 '26	Proposed Sale	255.35	30,002	7,660,978		Apr 02 04:07 PM
COOK TIMOTHY D	Officer	Apr 02 '26	Proposed Sale	254.23	64,949	16,512,062		Apr 02 04:07 PM
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM

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